Chin Media - Cốc Cốc

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Coc Coc is a Vietnamese web browser and search engine founded in 2009. It has grown rapidly in Vietnam and now has over 17 million monthly browser users and over 100 million monthly search queries. The document provides statistics on Coc Coc's user demographics and usage patterns. It also describes various advertising options on Coc Coc's platforms, including display ads, video ads, text ads, and ads on their advertising network, along with recommendations for each type of ad.

Source: Coc Coc
3 Vietnamese
programmers
founded Coc
Coc
Launched
Coc Coc
Search engines
and browsers
Received
investment from
Hubert Burda
Media
PLATFORM DAILY MONTHLY
Coc Coc Search Engine 1,000,000 users 3,000,000 users
Coc Coc Search Queries 3,600,000 queries 109,000,000 queries
Coc Coc Web Browser 2,900,000 users 17,200,000 users
TakaTaka 108,000,000 page views 3,240,000,000 page views

Source: Stat Counter Global Stats
Coc Coc – The browser which has the highest growth rate in Vietnam with 22.4% browser market share

39.92%
Users
20.07%
Users
40.01%
Users
2.9mil
users/day
17.2mil
users/month
9.5
New tab/day/user

9,971
18,451
9,182
17,225
5,085
11,219
2,107
4,898
987
2,154
15+
Years old
18+
Years old
25+
Years old
35+
Years old
45+
Years old
Coc Coc
Total Internet
Source: Comscore.com, 06/2015

2,451
15 - 24
Years old
25 - 34
Years old
35 - 44
Years old
45 - 54
Years old
55+
Years old
Male
Female
2,436
1,833
1,145
689
431 470
309
9,971
149
59
Source: Comscore.com, 06/2015

Description:
• This type of ads appears when users
open new tab on Coc Coc Web browser
• CTR: 0.5 – 1% (big banner)
0.2% - 0.3% (small banner)
Recommendation:
• Image: 640x360 / 728x90
Interest Keyword Location Time Frequency

Description:
• This type of ads appears when
users open new tab on Coc Coc
Web browser
• CTR: 2-4%
• Price: 5,000VND/CPC
100,000VND/CPM
Recommendation:
• Duration: 10 – 30s
• Capacity: <2MB
• Size: 640X360
Frequency

Description:
• This type of ads appears when
users open new tab on Coc Coc
Web browser
• CTR: 2-4%
• Price: 5,000VND/CPC
100,000VND/CPM
Recommendation:
• Headline: 49 characters
• URL: 39 characters
• Content: 75 characters
• Image: 90x90
Keyword Location Time

Description:
• This type of ads appears when
users open new tab on Coc Coc
Web browser
• CTR: 0.28-0.5%
Recommendation:
• Image: 192x140
• Headline: <150 characters
• Link: <512 characters
27mil impressions/day

Description:
• This type of ads appears when
users open new tab on Coc Coc
Web browser
• CTR: 0.01 – 0.05%
Recommendation:
• Image: 60x60
Interest Location Time

Description:
• This type of ads appears when
users open new tab on Coc Coc
Web browser
• CTR: 2.5 – 6%
Recommendation:
• Chin Media support design
materials
120,000 users/month
170,000 page views/month

Description:
• This type of ads appears when
users open new tab on Coc Coc
Web browser
• CTR: 1-3%
• Price: 4,000VND/CPC
60,000VND/CPM
Frequency
Recommendation:
• Chin Media support design
materials

Description:
• This type of ads appear when
users search keywords relevant
to your service/product in Coc
Coc Search Engine
• CTR: 0.2 – 0.5%
Recommendation:
• Image: 300x250 /240x400
Interest Keyword Location Time Frequency

Description:
• This type of ads appear when
users search keywords relevant
to your service/product in Coc
Coc Search Engine
• CTR: 7 – 10% (Top position)
0.7 – 1% (Low position)
Recommendation:
• Headline: 49 characters
• URL: 39 characters
• Content: 75 characters
• Image: 90x90
Keyword Location Time

Description:
• This type of ads appear in
partner sites of TakaTaka
advertising system
• CTR: 0.2 – 0.5%
Recommendation:
• Headline: <150 characters
• Link: <512 characters
• Image: 192x140

Description:
• This type of ads appear in
TakaTaka advertising system
• CTR: 0.28 – 0.5%
Recommendation:
• Headline: <150 characters
• Link: <512 characters
• Image: 192x140
250,000 clicks/day
108mil page views/day

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4. Source: Coc Coc 3 Vietnamese programmers founded Coc Coc Launched Coc Coc Search engines and browsers Received investment from Hubert Burda Media PLATFORM DAILY MONTHLY Coc Coc Search Engine 1,000,000 users 3,000,000 users Coc Coc Search Queries 3,600,000 queries 109,000,000 queries Coc Coc Web Browser 2,900,000 users 17,200,000 users TakaTaka 108,000,000 page views 3,240,000,000 page views

5. Source: Stat Counter Global Stats Coc Coc – The browser which has the highest growth rate in Vietnam with 22.4% browser market share

6. 39.92% Users 20.07% Users 40.01% Users 2.9mil users/day 17.2mil users/month 9.5 New tab/day/user

7. 9,971 18,451 9,182 17,225 5,085 11,219 2,107 4,898 987 2,154 15+ Years old 18+ Years old 25+ Years old 35+ Years old 45+ Years old Coc Coc Total Internet Source: Comscore.com, 06/2015

8. 2,451 15 - 24 Years old 25 - 34 Years old 35 - 44 Years old 45 - 54 Years old 55+ Years old Male Female 2,436 1,833 1,145 689 431 470 309 9,971 149 59 Source: Comscore.com, 06/2015

9. Source: Consumer Barometer Search engines are essential in the purchase decision Use a search engine to get informed before making a purchase Price comparison sites Advice sites Online video sites Social networks Search engine Retailer websites Brand websites 11% 12% 17% 26% 70% 28% 36% 70%

10.

11.

12.

13. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 0.5 – 1% (big banner) 0.2% - 0.3% (small banner) Recommendation: • Image: 640x360 / 728x90 Interest Keyword Location Time Frequency

14. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 2-4% • Price: 5,000VND/CPC 100,000VND/CPM Recommendation: • Duration: 10 – 30s • Capacity: <2MB • Size: 640X360 Frequency

15. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 2-4% • Price: 5,000VND/CPC 100,000VND/CPM Recommendation: • Headline: 49 characters • URL: 39 characters • Content: 75 characters • Image: 90x90 Keyword Location Time

16. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 0.28-0.5% Recommendation: • Image: 192x140 • Headline: <150 characters • Link: <512 characters 27mil impressions/day

17. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 0.01 – 0.05% Recommendation: • Image: 60x60 Interest Location Time

18. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 2.5 – 6% Recommendation: • Chin Media support design materials 120,000 users/month 170,000 page views/month

19. Description: • This type of ads appears when users open new tab on Coc Coc Web browser • CTR: 1-3% • Price: 4,000VND/CPC 60,000VND/CPM Frequency Recommendation: • Chin Media support design materials

20.

21. Description: • This type of ads appear when users search keywords relevant to your service/product in Coc Coc Search Engine • CTR: 0.2 – 0.5% Recommendation: • Image: 300x250 /240x400 Interest Keyword Location Time Frequency

22. Description: • This type of ads appear when users search keywords relevant to your service/product in Coc Coc Search Engine • CTR: 7 – 10% (Top position) 0.7 – 1% (Low position) Recommendation: • Headline: 49 characters • URL: 39 characters • Content: 75 characters • Image: 90x90 Keyword Location Time

23.

24. Description: • This type of ads appear in partner sites of TakaTaka advertising system • CTR: 0.2 – 0.5% Recommendation: • Headline: <150 characters • Link: <512 characters • Image: 192x140

25. Description: • This type of ads appear in TakaTaka advertising system • CTR: 0.28 – 0.5% Recommendation: • Headline: <150 characters • Link: <512 characters • Image: 192x140 250,000 clicks/day 108mil page views/day

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