This document summarizes information about Cốc Cốc, a Vietnamese web browser and search engine provider. It discusses Cốc Cốc's history and growth since 2010, including becoming the second most popular browser in Vietnam. It describes Cốc Cốc's user targeting capabilities using data from browser usage and search queries. The document also outlines Cốc Cốc's various advertising formats and provides examples of campaign performance for clients.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
Boosting business with WebRTC - ClueCon 2017Chad Hart
WebRTC has come a long way. As you think about how to add WebRTC to your communications business, or start a new one, there are several items to consider:
- can my users access WebRTC
- What about mobile?
- What are business models should I consider?
- What are some successful application examples?
- Should I add WebRTC video?
Presented at ClueCon 2017 in Chicago on August 10, 2017.
The web development landscape will continue to change in 2023 as a result of cutting-edge technologies and shifting user expectations. The best features of online and mobile applications are easily combined in progressive web apps (PWAs), resulting in improved user experiences. These PWAs have quick loading times, offer offline access, and keep users interested with push alerts.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
Boosting business with WebRTC - ClueCon 2017Chad Hart
WebRTC has come a long way. As you think about how to add WebRTC to your communications business, or start a new one, there are several items to consider:
- can my users access WebRTC
- What about mobile?
- What are business models should I consider?
- What are some successful application examples?
- Should I add WebRTC video?
Presented at ClueCon 2017 in Chicago on August 10, 2017.
The web development landscape will continue to change in 2023 as a result of cutting-edge technologies and shifting user expectations. The best features of online and mobile applications are easily combined in progressive web apps (PWAs), resulting in improved user experiences. These PWAs have quick loading times, offer offline access, and keep users interested with push alerts.
2022 CC Statistics report: will this year beat last year's record number of c...Javier Tallón
CC Scraper is a tool developed by jtsec 5 years ago that that analyses automatically the information from the CC and CBs portals using OCR capabilities and other features. Including detailed insights about Common Criteria like certification per assurance level, trends by Protection Profile, ranking of manufacturer, among others. We have published free annually reports regarding. In last year’s edition, we presented the statistics for 2021, the year with the most Common Criteria certifications in history. Would you like to know the data of the first three quarters of 2022? Will this year beat last year’s record number of certifications? Which labs and vendors will be in the top?
This presentation will show Common Criteria’s data in a year that has taken place against a context of global uncertainty and instability.
Results from the 2018 edition of our annual IoT Developer Survey.
An analysis of the key findings and trends of the survey is available here: https://blog.benjamin-cabe.com/2018/04/17/key-trends-iot-developer-survey-2018
The survey features trends on IoT cloud platforms, programming languages, databases, security practices, messaging protocols (MQTT, AMQP), and more.
Cloud Computing Asia Pacific Congress 2010Cindy Chow
Cloud APAC will bring together 500+ active buyers and serves as the most efficient and effective platform to drive growth and innovation in the cloud computing landscape in Asia Pacific Market
WebRTC From Asterisk to Headline - MoNageChad Hart
The realtime communications VoIP technology known as WebRTC is only 5 years old, but has accomplished great things already. With hundreds of millions of active users and an explosion of new use cases, WebRTC is in a good place. However, it does still face a few challenges as it expands like Apple support. This talk from MoNage in Boston gives some background on WebRTC, highlights major users, emerging use cases and challenges.
Results from the 2018 edition of our annual IoT Developer Survey.
An analysis of the key findings and trends of the survey is available here: https://blog.benjamin-cabe.com/2018/04/17/key-trends-iot-developer-survey-2018
The survey features trends on IoT cloud platforms, programming languages, databases, security practices, messaging protocols (MQTT, AMQP), and more.
This issue is about CXC and its E-journey, E for electronic. Captioned the “CXC Digital Eco-system”, the cover with its sleek three-dimensional effect design compels you to open the pages. As you do, you are greeted by several of CXC’s innovative initiatives undertaken to make it an electronic-driven, digitally smart organisation. Careful attention was paid to capture the impact of these initiatives on stakeholders who gave them more than a passing grade.
Kamailio World 2017: Getting Real with WebRTCChad Hart
My talk at Kamailio World in Berlin this year about WebRTC's adoption status, key considerations, and what's next for the technology. Special consideration given to the open source telephony community.
comScore 2017 U.S. Cross-Platform Future in Focus ReportSteven Ladin
A deep dive into comScore’s U.S. annual year-in-review report that covers a broad range of topics including TV, digital media, mobile, social media, advertising, box office, and e-commerce.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Web Real-Time Communications (WebRTC) has been rapidly growing for the past 3 years gaining adoption from many corporations and industries around the world. Surpassing the one billion mark for compatible devices, WebRTC has sparked some heated debate around whether or not it’s a truly disruptive technology. In this presentation we will discuss the possibilities and the current applications built and running full WebRTC services, despite the lack of support in Internet Explorer and Safari and the codecs wars.
Cloud has proved to be one of the most transformative technologies of the modern age, it has signalled a fundamental shift from large on-site IT estates to Cloud based solutions which deliver greater agility, elasticity and predictability. Cloud has also served as an important enabler of many of the core emerging technology trends, particularly: Big Data, IoT and the shift to Mobile.
For many businesses this shift has given rise to a profound cultural revolution within the organisation and a core change in the nature of IT as a discipline. In this regard, IT has evolved from a background technical role and become much more central, business-focussed and service orientated.
At a market level, Cloud has also enabled the facilitation of rapid development and scalability of high growth businesses. Many start-ups simply would not have been able to grow at the same pace if it had not been for Cloud technology. The elasticity of the Cloud has served as a springboard to rapid testing, and the fail-fast culture, which have proved to be a crucial element of recent market disruptions.
Whilst Cloud technology has brought a lot of valuable attributes to the table, Cloud services come with an array of contractual complications and distinctions. IT leaders must navigate an increasing range of options, balance the benefits of public, private and hybrid options, while still ensuring overarching culpability for their organisations data security and compliance requirements.
This conference will bring senior technologists together to discuss the business impact of Cloud, and provide a valuable forum for knowledge exchange, discussion and cross-pollination. The programme will contextualise the evolution of Cloud technology, with presentations spanning trends, research, solutions, challenges and practical use cases.
The conference is organised by DIGIT with support from ScotlandIS and will be free for IT Leaders to attend.
SUGCON NA 2023 - Crafting Lightning Fast Composable Experiences.pptxVasiliy Fomichev
Website performance has become a cornerstone of user experience and brands that incorporate that into all aspects of digital gain a long-term strategic advantage. Join this session to learn about the fascinating realm of how performance optimization can significantly influence your business strategy and user satisfaction. Drawing from real world experience, we will explore the concrete connection between website performance, SEO, loyalty, digital engagement, conversion rates, and revenue. As we trace the evolution of performance, we'll discuss the growing convergence of technology and strategy in the optimization process. Our focus will then shift to the heart of composable architecture, where you will learn invaluable tips on how to implement the experience management tools with personalization and experimentation without sacrificing performance and user experience. We'll provide practical technology recommendations to be aware of as you implement or look to optimize your digital experience using the new Sitecore composable tools. Harness the power of the new modern MarTech to turn performance into a strategic advantage.
A Video Market Unbalanced / ComScore PresentationTeads.tv
¡¡LA ERA DEL VIDEO DIGITAL ESTÁ AQUÍ!!
En Latinoamérica nos encontramos aún unos pasos atrás que el resto del mundo en la tendencia de crecimiento del Video Digital! Y es que en mercados potencia como el Europeo y el Norteamericano el crecimiento ha sido mucho mayor que en nuestra región.
Es hora de tomar conciencia de ello y aprovechar los grandes beneficios de los formatos de Video Online!! Acércate a nosotros y te asesoramos con Workshops y Capacitación de Video Online, así como la mejor ejecución y optimización de tus campañas publicitarias.
Isela Abarca
Ad Sales Manager
isela@impaktu.com
Skype: isela.abarca
www.impaktu.com
Blog – Streaming Services – What is next
Streaming services will continue to expand into 2022. The key areas of focus will be around content being released and how that content can be best shared across different services.
1. Streaming outlook for 2022 – https://www.adweek.com/convergent-tv/biggest-streaming-services-at-the-end-of-2021/
2. Disney+ - https://www.nasdaq.com/articles/disney-looks-cheap-given-long-term-streaming-potential
3. Streaming services - https://www.fastcompany.com/90706006/definitive-ranking-streaming-services-2022-hbomax-amazon-prime-netflix-disney-plus
4. Android technology - https://worldgrowthtoday.com/android-tv-box-legal-or-illegal-in-the-usa/
5. Netflix - https://www.businessinsider.com/how-netflix-is-changing-the-entertainment-industry-2021-8
6. Consolidation - https://www.marketplace.org/2021/12/28/millions-subscribed-in-streaming-services-this-year-but-will-the-steam-fizzle-out/
7. Trends - https://businesshala.com/what-will-streaming-services-bring-in-2022-here-are-5-trends-to-watch/
8. Augmented reality - https://venturebeat.com/2021/12/28/future-augmented-reality-will-inherit-the-earth/
9. Augmented reality - https://www.gamespace.com/all-articles/news/top-10-augmented-reality-ar-games-available-right-now/
10. B2B - https://blog.hubspot.com/marketing/social-media-predictions-2017
2022 CC Statistics report: will this year beat last year's record number of c...Javier Tallón
CC Scraper is a tool developed by jtsec 5 years ago that that analyses automatically the information from the CC and CBs portals using OCR capabilities and other features. Including detailed insights about Common Criteria like certification per assurance level, trends by Protection Profile, ranking of manufacturer, among others. We have published free annually reports regarding. In last year’s edition, we presented the statistics for 2021, the year with the most Common Criteria certifications in history. Would you like to know the data of the first three quarters of 2022? Will this year beat last year’s record number of certifications? Which labs and vendors will be in the top?
This presentation will show Common Criteria’s data in a year that has taken place against a context of global uncertainty and instability.
Results from the 2018 edition of our annual IoT Developer Survey.
An analysis of the key findings and trends of the survey is available here: https://blog.benjamin-cabe.com/2018/04/17/key-trends-iot-developer-survey-2018
The survey features trends on IoT cloud platforms, programming languages, databases, security practices, messaging protocols (MQTT, AMQP), and more.
Cloud Computing Asia Pacific Congress 2010Cindy Chow
Cloud APAC will bring together 500+ active buyers and serves as the most efficient and effective platform to drive growth and innovation in the cloud computing landscape in Asia Pacific Market
WebRTC From Asterisk to Headline - MoNageChad Hart
The realtime communications VoIP technology known as WebRTC is only 5 years old, but has accomplished great things already. With hundreds of millions of active users and an explosion of new use cases, WebRTC is in a good place. However, it does still face a few challenges as it expands like Apple support. This talk from MoNage in Boston gives some background on WebRTC, highlights major users, emerging use cases and challenges.
Results from the 2018 edition of our annual IoT Developer Survey.
An analysis of the key findings and trends of the survey is available here: https://blog.benjamin-cabe.com/2018/04/17/key-trends-iot-developer-survey-2018
The survey features trends on IoT cloud platforms, programming languages, databases, security practices, messaging protocols (MQTT, AMQP), and more.
This issue is about CXC and its E-journey, E for electronic. Captioned the “CXC Digital Eco-system”, the cover with its sleek three-dimensional effect design compels you to open the pages. As you do, you are greeted by several of CXC’s innovative initiatives undertaken to make it an electronic-driven, digitally smart organisation. Careful attention was paid to capture the impact of these initiatives on stakeholders who gave them more than a passing grade.
Kamailio World 2017: Getting Real with WebRTCChad Hart
My talk at Kamailio World in Berlin this year about WebRTC's adoption status, key considerations, and what's next for the technology. Special consideration given to the open source telephony community.
comScore 2017 U.S. Cross-Platform Future in Focus ReportSteven Ladin
A deep dive into comScore’s U.S. annual year-in-review report that covers a broad range of topics including TV, digital media, mobile, social media, advertising, box office, and e-commerce.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Web Real-Time Communications (WebRTC) has been rapidly growing for the past 3 years gaining adoption from many corporations and industries around the world. Surpassing the one billion mark for compatible devices, WebRTC has sparked some heated debate around whether or not it’s a truly disruptive technology. In this presentation we will discuss the possibilities and the current applications built and running full WebRTC services, despite the lack of support in Internet Explorer and Safari and the codecs wars.
Cloud has proved to be one of the most transformative technologies of the modern age, it has signalled a fundamental shift from large on-site IT estates to Cloud based solutions which deliver greater agility, elasticity and predictability. Cloud has also served as an important enabler of many of the core emerging technology trends, particularly: Big Data, IoT and the shift to Mobile.
For many businesses this shift has given rise to a profound cultural revolution within the organisation and a core change in the nature of IT as a discipline. In this regard, IT has evolved from a background technical role and become much more central, business-focussed and service orientated.
At a market level, Cloud has also enabled the facilitation of rapid development and scalability of high growth businesses. Many start-ups simply would not have been able to grow at the same pace if it had not been for Cloud technology. The elasticity of the Cloud has served as a springboard to rapid testing, and the fail-fast culture, which have proved to be a crucial element of recent market disruptions.
Whilst Cloud technology has brought a lot of valuable attributes to the table, Cloud services come with an array of contractual complications and distinctions. IT leaders must navigate an increasing range of options, balance the benefits of public, private and hybrid options, while still ensuring overarching culpability for their organisations data security and compliance requirements.
This conference will bring senior technologists together to discuss the business impact of Cloud, and provide a valuable forum for knowledge exchange, discussion and cross-pollination. The programme will contextualise the evolution of Cloud technology, with presentations spanning trends, research, solutions, challenges and practical use cases.
The conference is organised by DIGIT with support from ScotlandIS and will be free for IT Leaders to attend.
SUGCON NA 2023 - Crafting Lightning Fast Composable Experiences.pptxVasiliy Fomichev
Website performance has become a cornerstone of user experience and brands that incorporate that into all aspects of digital gain a long-term strategic advantage. Join this session to learn about the fascinating realm of how performance optimization can significantly influence your business strategy and user satisfaction. Drawing from real world experience, we will explore the concrete connection between website performance, SEO, loyalty, digital engagement, conversion rates, and revenue. As we trace the evolution of performance, we'll discuss the growing convergence of technology and strategy in the optimization process. Our focus will then shift to the heart of composable architecture, where you will learn invaluable tips on how to implement the experience management tools with personalization and experimentation without sacrificing performance and user experience. We'll provide practical technology recommendations to be aware of as you implement or look to optimize your digital experience using the new Sitecore composable tools. Harness the power of the new modern MarTech to turn performance into a strategic advantage.
A Video Market Unbalanced / ComScore PresentationTeads.tv
¡¡LA ERA DEL VIDEO DIGITAL ESTÁ AQUÍ!!
En Latinoamérica nos encontramos aún unos pasos atrás que el resto del mundo en la tendencia de crecimiento del Video Digital! Y es que en mercados potencia como el Europeo y el Norteamericano el crecimiento ha sido mucho mayor que en nuestra región.
Es hora de tomar conciencia de ello y aprovechar los grandes beneficios de los formatos de Video Online!! Acércate a nosotros y te asesoramos con Workshops y Capacitación de Video Online, así como la mejor ejecución y optimización de tus campañas publicitarias.
Isela Abarca
Ad Sales Manager
isela@impaktu.com
Skype: isela.abarca
www.impaktu.com
Blog – Streaming Services – What is next
Streaming services will continue to expand into 2022. The key areas of focus will be around content being released and how that content can be best shared across different services.
1. Streaming outlook for 2022 – https://www.adweek.com/convergent-tv/biggest-streaming-services-at-the-end-of-2021/
2. Disney+ - https://www.nasdaq.com/articles/disney-looks-cheap-given-long-term-streaming-potential
3. Streaming services - https://www.fastcompany.com/90706006/definitive-ranking-streaming-services-2022-hbomax-amazon-prime-netflix-disney-plus
4. Android technology - https://worldgrowthtoday.com/android-tv-box-legal-or-illegal-in-the-usa/
5. Netflix - https://www.businessinsider.com/how-netflix-is-changing-the-entertainment-industry-2021-8
6. Consolidation - https://www.marketplace.org/2021/12/28/millions-subscribed-in-streaming-services-this-year-but-will-the-steam-fizzle-out/
7. Trends - https://businesshala.com/what-will-streaming-services-bring-in-2022-here-are-5-trends-to-watch/
8. Augmented reality - https://venturebeat.com/2021/12/28/future-augmented-reality-will-inherit-the-earth/
9. Augmented reality - https://www.gamespace.com/all-articles/news/top-10-augmented-reality-ar-games-available-right-now/
10. B2B - https://blog.hubspot.com/marketing/social-media-predictions-2017
4. www.coccoc.com
2010
Foundation of
Cốc Cốc
2013
First launch of Browser
and Search Engine
2014
Cốc Cốc is second most
popular Browser in
Vietnam
Receiving 14.000.000
USD Investment from
Hubert Burda Media
2016
2ndrd biggest publisher
in Vietnam - after VNG
and before Google
Source: Comscore 2016
500 Employees250 employees200 employees
Raising Star Cốc Cốc
6. www.coccoc.com
Products are built from Vietnamese for Vietnamese
We understand user Search behavior and speak their language
We provide localized functionality for Vietnamese demand and for
comparable poor internet infrastructure
Why users choose Cốc Cốc
11. www.coccoc.com
1 out of 2 Vietnamese internet population will see an Ad on Cốc Cốc
19,840,000
Monthly Unique Users
4,100,000
Daily Unique Users
761,000,000
Pageviews/month
337.600.000
Queries/month
12. www.coccoc.com
Demographic Targeting
Gender, Age, Geo
Retargeting
Search keyword retargeting
(+ competitive retargeting)
Interest Targeting
Video, Music, Gaming, Technology…
Frequency Capping
Limiting the number of ad
exposures to a single user
Targeting options
14. www.coccoc.com
Monthly Unique User comparison Google - Cốc Cốc
Source: Comscore 2016
Cốc Cốc reach vs
Internet population
7,869,000
19,840,000
Cốc Cốc Reach Other Users
Google Reach vs
Internet Population
5,541,800
22,167,200
Google Reach Other Users
Unique user Overlap
14,076,000
8,146,400
5,486,600
Reach Overlap Cốc Cốc Unique Reach Google Unique Reach
21. www.coccoc.com
Search Queries
How to cook fish soup
Categorized browser history
Fashion
Behavioral Targeting Methodology – Search & Browser tracking
Dating
Cosmetics
Family
Where to buy cosmetic in HN
Job as promotion girl
Nice cafe in HN
?
22. www.coccoc.com
15,000,000,000
monthly visits within our browser
337,600,000
monthly search queries
Building user profiles on Cốc Cốc BIG DATA
Equals to 750 tracking events per Cốc Cốc browser ID every month in average
+
23. www.coccoc.com
Cốc Cốc Targeting USPs besides its scale
Cốc Cốc builds browser ID based profiles - and is independent
from Cookies. Browser profiles get better and better over time – Cốc
Cốc doesn’t loose information
Cốc Cốc sucessfully distributes polls for getting targeting relevant user
data - voluntarily provided by users
This data is used as training data for the system to identify lookalikes
24. www.coccoc.com
8,4 mil
11,4 mil
19,1 mil
Browser profile coverage
vs internet population
Cốc Cốc deterministic profile Cốc Cốc precise profile
Cốc Cốc accurate profile Rest of internet population
Targeting coverage (Sept 2016)
Due to the high level of accuracy currently 45% of
our browsers/users are covered by our targeting.
This equals to 85% of our inventory!
A relevant portion of browsers wont be targetable
even in long term due to local shared PCs situation
(family, internet cafes…) except for particular
industries like gaming
1,1 mil
31. www.coccoc.com
3rd party tracking, verification and certification for programmatic buying
Cốc Cốc will finish Sizmek and Miaozhen tracking code integration till q4 2016
Cốc Cốc will finish IAS (Integral Ad Sience) tracking code integration till q4 2016
Cốc Cốc will finish AppNexus and TheTradeDesk integration till q1 2017
