Optimizing Mobile Marketing and Advertising for Vietnam

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MMA Forum Vietnam 2015 Optimizing Mobile Marketing And Advertising For Vietnam Mr.Nguyen Anh Tuan Managing Director Adtima - Leader in mobile

Marketing

“I always laugh when people ask
me about rebounding techniques.
I’ve just got a technique.
It’s called just go get a damn ball.”
Charles Barkley
Former NBA basketball player

Our 1st campaign together
Almost 1,000,000 sessions on Google Analytics
Less than 100 orders measured
Conversion rate < 0.01%
1,000,000

Mobile Shopping Behavior
had not been formed
 They saw the ad on Zalo but bought
on Lazada PC version
 No incentive to keep them on Mobile
Đại giảm giá - chỉ 1 ngày
Shop ngay deal khủng

Our 2nd campaign results:
1,000,000 traffic
3,000+ orders
Exclusive
promotion code
for Zalo Users
PC/ WAP/ APP

Introduce
the 1st Personalized Sticker
in Vietnam

Introduce
the 1st Personalized Sticker
in Vietnam
…and of course,
we don’t want something
like this to happen

Personalized Stickers
1,200,000+ downloads
What behind
the number?
Exclusive on

Speed
 Low-end Android users
 Zalo Message targeting to Users
with available Wifi connection

Behaviors
Too new to users (especially to users in rural areas)
 3 simple steps with maximized UI/UX design
 Online tutorials
 Friend sharing

Partnering with
Scan to download
TET INSIGHT
And many more to come in 2016

On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani. Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data. Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following: * what beacon technology is and how it works * how to use beacon technology to improve consumers’ in-store shopping experiences * lessons from retail brands that are currently using the technology * what’s next for beacon technology * so much more!

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Optimizing Mobile Marketing and Advertising for Vietnam

1. Optimizing Mobile Marketing and Advertising for Vietnam Nguyen Anh Tuan Managing Director

2. “I always laugh when people ask me about rebounding techniques. I’ve just got a technique. It’s called just go get a damn ball.” Charles Barkley Former NBA basketball player

3. Traffic is good … but order is crucial

4. Our 1st campaign together Almost 1,000,000 sessions on Google Analytics Less than 100 orders measured Conversion rate < 0.01% 1,000,000

5. Mobile Shopping Behavior had not been formed  They saw the ad on Zalo but bought on Lazada PC version  No incentive to keep them on Mobile Đại giảm giá - chỉ 1 ngày Shop ngay deal khủng

6. Our 2nd campaign results: 1,000,000 traffic 3,000+ orders Exclusive promotion code for Zalo Users PC/ WAP/ APP

7. The 1st EmotiCoke campaign in the world

8. Introduce the 1st Personalized Sticker in Vietnam

9. Introduce the 1st Personalized Sticker in Vietnam …and of course, we don’t want something like this to happen

10. Personalized Stickers 1,200,000+ downloads What behind the number? Exclusive on

11. What behind the number? Speed Behaviors

12. Speed  Low-end Android users  Zalo Message targeting to Users with available Wifi connection

13. Behaviors Too new to users (especially to users in rural areas)  3 simple steps with maximized UI/UX design  Online tutorials  Friend sharing

14. ONE MORE THING …

15. Partnering with Scan to download TET INSIGHT And many more to come in 2016

16. THANK YOU

Optimizing Mobile Marketing and Advertising for Vietnam

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