CHIME LEAD New York 2014 Opening Keynote "What is Cyber Security and Why is it Crucial to Your Organization?" Gaining C-Suite support for a robust cyber security strategy is critical for funding, adoption and overall success. To ensure organizational support, there must be a solid understanding of cyber security, how to protect the organization's technology and data assets, the intersection of risk management and the impact cybercrimes can have on the organization's financial viability, operations, patient care and reputation. The session addresses the current state and emerging trends with digital disruptions, cyber crimes and threats along with the impact they have on organizations. This session will discussed how this is changing the ways CIOs approach technology deployment and security management. Learning Objectives: Describe the components of effective cyber security and latest trends Describe effective approaches addressing cyber threat and risk assessments Describe the importance of investing in cyber security and the risks involved with not adequately addressing cyber security Discuss ways to educate and drive awareness of on the importance of cyber security and risk management so it becomes part of the organization's culture Mac McMillan, FHIMSS, CISM CEO and Founder Cynergistek, Inc.