From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Chief Marketing Technologists Symbolize Marketing's Changing Role. PRESENTATION: Chief Marketing Technologists Symbolize Marketing's Changing Role - Given by Laura McLellan, @lauramclellan - VP Marketing Strategies, Gartner Research. #MARTECH
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
The move to digital business is increasingly becoming the top priority, as organizations attempt to improve global collaboration, access enterprise knowledge faster and better, and engage with customers and the marketplace far more effectively than in the past, while maintaining a competitive edge.
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Commun...Duy, Vo Hoang
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Communications
The Action Plan is a collaborative, living document that you’ll create with your Gartner team. Each plan is customized to reflect your specific objectives.
Our analysts work with you to focus on the areas with the greatest potential impact on your business. You’ll then use the Action Plan as a touchstone to measure progress against goals and course-correct if necessary
Beyond the Hype: How to Avoid Common IoT Monetization MistakesGotransverse
Despite the dizzying promises of profit surrounding the Internet of Things (IoT), companies are shying away from pursuing the new revenue opportunities projected. Their reasons, according to a recent KPMG Technology Innovation Survey, include technical complexity, lack of organizational experience, potential disruption and security concerns. These concerns have also led many organizations to make a series of serious mistakes when considering IoT monetization opportunities to pursue.
Watch this recorded webinar to hear directly from Jeff Kaplan of THINKstrategies and Michael Beamer of goTransverse on the following topics:
-Most common IoT mistakes
-Strategies and tactics to successfully monetize IoT initiatives
-Agile monetization platforms and IoT
-Real-world success stories of IoT monetization
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
The move to digital business is increasingly becoming the top priority, as organizations attempt to improve global collaboration, access enterprise knowledge faster and better, and engage with customers and the marketplace far more effectively than in the past, while maintaining a competitive edge.
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Commun...Duy, Vo Hoang
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Communications
The Action Plan is a collaborative, living document that you’ll create with your Gartner team. Each plan is customized to reflect your specific objectives.
Our analysts work with you to focus on the areas with the greatest potential impact on your business. You’ll then use the Action Plan as a touchstone to measure progress against goals and course-correct if necessary
Beyond the Hype: How to Avoid Common IoT Monetization MistakesGotransverse
Despite the dizzying promises of profit surrounding the Internet of Things (IoT), companies are shying away from pursuing the new revenue opportunities projected. Their reasons, according to a recent KPMG Technology Innovation Survey, include technical complexity, lack of organizational experience, potential disruption and security concerns. These concerns have also led many organizations to make a series of serious mistakes when considering IoT monetization opportunities to pursue.
Watch this recorded webinar to hear directly from Jeff Kaplan of THINKstrategies and Michael Beamer of goTransverse on the following topics:
-Most common IoT mistakes
-Strategies and tactics to successfully monetize IoT initiatives
-Agile monetization platforms and IoT
-Real-world success stories of IoT monetization
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
When it comes to selecting the right marketing technologies for your business, you can’t let the wide variety of solutions or the constant debut of new tools create chaos. Investment in martech requires you to make intentional choices based on your company’s and buyers’ unique characteristics.
Ready to get started building your stack? Download the martech worksheet!
The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening RIGHT...Shelvspace, Inc.
The average CPG company loses up to 20% of their total revenue due to HUGE GAPS in retail execution. The silent killer that's devastating CPG is happening right on the shelf. Learn the 6 reasons why and how Shelvspace solves the problem.
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
In this one-hour webinar, Rebecca Lieb will share findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
Rethink and Realign for Digital Transformation SuccessPerficient, Inc.
The drive towards digital transformation begins with the customer and extends far into the company, affecting every area of an organization from vision and strategy to architecture, technology, and operational changes. Digital transformation is a complex maze to navigate and requires rethinking and realigning your strategy and organization for success.
Perficient’s digital transformation strategists Michael Porter and David Stallsmith led a roundtable discussion with guest speaker Nigel Fenwick, Vice President and Principal Analyst covering digital business strategy with Forrester Research. The discussion focused on how companies must structure their organizations across people, process, and technology to achieve a successful digital transformation.
Our speakers touched on a broad range of topics from current trends, roadmaps, and technology you can use to create a better vision, to developing the proper tactics, strategy, and the benchmarks that will enable you to demonstrate value to your customers and your company.
Topics included:
• Crafting a vision that works for your company
• Understanding where you are on your journey
• Aligning executive vision with business and IT roles
• Making the business case for digital transformation
• Combining tactical projects with the digital transformation strategic vision
• Uncovering and managing technology gaps
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
When it comes to selecting the right marketing technologies for your business, you can’t let the wide variety of solutions or the constant debut of new tools create chaos. Investment in martech requires you to make intentional choices based on your company’s and buyers’ unique characteristics.
Ready to get started building your stack? Download the martech worksheet!
The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening RIGHT...Shelvspace, Inc.
The average CPG company loses up to 20% of their total revenue due to HUGE GAPS in retail execution. The silent killer that's devastating CPG is happening right on the shelf. Learn the 6 reasons why and how Shelvspace solves the problem.
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
In this one-hour webinar, Rebecca Lieb will share findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
Rethink and Realign for Digital Transformation SuccessPerficient, Inc.
The drive towards digital transformation begins with the customer and extends far into the company, affecting every area of an organization from vision and strategy to architecture, technology, and operational changes. Digital transformation is a complex maze to navigate and requires rethinking and realigning your strategy and organization for success.
Perficient’s digital transformation strategists Michael Porter and David Stallsmith led a roundtable discussion with guest speaker Nigel Fenwick, Vice President and Principal Analyst covering digital business strategy with Forrester Research. The discussion focused on how companies must structure their organizations across people, process, and technology to achieve a successful digital transformation.
Our speakers touched on a broad range of topics from current trends, roadmaps, and technology you can use to create a better vision, to developing the proper tactics, strategy, and the benchmarks that will enable you to demonstrate value to your customers and your company.
Topics included:
• Crafting a vision that works for your company
• Understanding where you are on your journey
• Aligning executive vision with business and IT roles
• Making the business case for digital transformation
• Combining tactical projects with the digital transformation strategic vision
• Uncovering and managing technology gaps
Managing Digital Marketing in 2015
Best practices for integrating digital technology,
marketing and advertising to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2015
Published: January 2015
Gartner - The art of the one page strategyDeepak Kamboj
The components of an IT strategy when using "science" to develop it
Techniques for developing an 'artful' one-page strategy
How to effectively use the one-page strategy
Strategic planning is at the heart of any enterprise, and alignment with the corporate strategic plan is often a key concern of CIOs. There is a science to developing an IT strategy, and there is an art. This session explores the art of strategic planning, helping attendees articulate IT's contribution to business success.
Source : Gartner
Heather Colella
Research VP
http://www.gartner.com/webinar/3203818/player?commId=192095&channelId=5502&srcId=null
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
Billy Loizou, Vice President, Go-To-Market APAC at Cheetah Digital presented the findings from Cheetah Digital & Which50's whitepaper, Strategy First: How Marketers Can Avoid Common
Technology Pitfalls & Drive Real ROI.
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Assemble the Right Team to Get the Most out of Marketing Automation
Is your marketing automation platform a tool for good or evil? Learn how the right team makes all the difference in your automated marketing efforts. This joint webcast with Marketo and MarketStar will explore the make-up of the team that can strategize, design, and execute your automated marketing campaigns, and turn your leads into clients.
Webinar: http://bit.ly/15ND9aN
Today’s B2B sales function isn’t just competitive, it’s extremely
complex. COVID-19 exacerbated this complexity. Our clients have to be smarter to sell faster and meet buyers on their terms in today’s digital world.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
Accenture's presentation shows how marketing organizations can accelerate their journey to operational maturity and deliver the right customer experiences at the right time.
Similar to Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mclellan (20)
This year, we conducted another Marketoonist Caption Contest courtesy of Tom Fishburne at MarTech West in San Jose, CA. Here are some of the nominees and winners! Thanks to all who participated!
Thank you for visiting the MarTech Conference SlideShare page. Due to a new company policy, we will only be publishing and sharing conference and speaker decks with those who attended. We hope to see you at a future MarTech show!
MarTech Cartoon Caption Contest (Top 10) By Tom FishburneMarTech Conference
"From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: The Best Marketing Doesn’t Feel Like Marketing:
Adopting a Marketing Mindset for the Modern Digital World. PRESENTATION: MarTech Cartoon Caption Contest (Top 10) - Given by Tom Fishburne, @marketoonist - Marketoonist, Founder & CEO"
2017 Stackie & Hackie Awards competition at The MarTech ConferenceMarTech Conference
Presented by Scott Brinker (@ChiefMartec)
Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community.
This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.)
We also expanded the awards this year with the Hackies, inviting marketers to send in an essay describing a brilliant “marketing hack” that they’ve used at the intersection of marketing, technology, and management.
MarTech Stackies & Hackies Donates to Girls Who Code
To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. So this evening we were pleased to present them with a check for $7,800 (57 + 21 * $100 = $7,800).
The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best.
For the Stackies, we had an incredible panel of judges — Barry Levine of MarTech Today, Elisabeth Osmeloski of MarketingLand, David Raab of Raab Associates, Marc Sirkin of the MarTech Conference, and Anand Thaker of IntelliPhi — as well as yours truly, as the Stackies & Hackies Awards Chair. We selected the winners by evaluating them on five criteria:
Alignment — how well-aligned is your stack with your business
Concept — how insightful is the conceptual organization of your stack
Clarity — how easy is it for a reader to understand your stack
Design — the aesthetics of your slide and its visual appeal
Detail — more detail is generally better, within reason for a single slide
Of course, all that really matters about a marketing stack is whether its effective for your business. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses. This helps all of us better understand the reality of modern marketing technology operations and learn from each other.
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...MarTech Conference
From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: CX Appeal: Technology to Keep Your Customers Coming Back for More. PRESENTATION: CX Appeal: Technology to Keep Your Customers Coming Back for More - Given by Gerry Murray - IDC, Research Manager
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...MarTech Conference
From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: Beyond CRO: How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions. PRESENTATION: Growing Beyond the Conversion Optimization Essentials - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder and Harper Grubbs, @harpergrubbs - Heifer International, Director of Digital Marketing
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...MarTech Conference
From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: 5 Steps to Operationalize Your Customer Journey. PRESENTATION: 5 Steps to Operationalize Your Customer Journey - Given by Michael Feaster of Usermind and Isaac Wyatt of HashiCorp.
A full representation of all the marketing stacks entered to win the 2016 "Stackies" Awards at the MarTech Conference.
Full details here: http://marketingland.com/years-winners-stackies-169798
How Smart Products Transform Brand Relationships, Business Operations and Ser...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Third Age of Marketing Technology – How IoT Gives Products A Voice. PRESENTATION: How Smart Products Transform Brand Relationships, Business Operations and Service Experiences - Given by Andy Hobsbawm - @AndyHobs - Founder & CMO - EVRYTHING. #MarTech DAY1
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: eBay's Journey to Omnichannel Marketing at Global Scale. PRESENTATION: eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learnings - Given by James Moore - @ebay - Senior Director of Marketing - eBay. #MarTech DAY2
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
The Evolving Role of Social Media Technology In Delivering Improved Results B...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Evolving Role of Social Media Technology in Delivering Improved Results. PRESENTATION: The Evolving Role of Social Media Technology in Delivering Improved Results - Given by Ian Cleary - @Iancleary - CEO - RazorSocial. #MarTech DAY2
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Digital Marketing Cocktail: What is the Right Mix?. PRESENTATION: The MarTech Cocktail: Selecting and Implementing the Right Technology for your Brand - Given by Theresa Regli - @TheresaRegli - Principal Analyst & Managing Partner - Real Story Group. #MarTech DAY2
Innovation in Action: 5 Lessons From Monty's Magical Toy MachineMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Innovation in Action: Monty’s Magical Toy Machine. PRESENTATION: Innovation in Action: 5 Lessons From Monty's Magical Toy Machine - Given by Daniel Kirby - @techdept - CEO - Techdept. #MarTech DAY2
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Human Side of Analytics. PRESENTATION: The Human Side of Data - Given by Colin Strong - @colinstrong - Managing Director - Verve, Author of Humanizing Big Data. #MarTech DAY2
Smart Homes and Marketing Technologies By Thomas BurkleMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Uber-isation of Your Business Model — Are You Prepared?. PRESENTATION: Smart Homes and Marketing Technologies - Given by Thomas Burklé - @tomburkle - Chief Marketing Technologist - Hager Group. #MarTech DAY2
The Road to Successful Marketing Operations By Diederik MartensMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Road to Successful Marketing Operations. PRESENTATION: The Road to Successful Marketing Operations - Given by Diederik Martens - @diederikmartens - Global Marketing Automation Manager - Quintiq/3DS. #MarTech DAY2
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Digitally Native Organisation. PRESENTATION: The Digitally Native Organisation - Given by Neil Perkin - @neilperkin - Director - Only Dead Fish. #MarTech DAY2
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
30. 29
Percentage of
Respondents
Q: In order to fund digital marketing, which of the following statements are true?
40 41
28 27 28
Not
asked
44 43
35
31 32
22
74 73
54
60 59
51
0
10
20
30
40
50
60
70
80
We are funding digital
marketing from within
the existing marketing
budget and squeezing
spending on multiple
other marketing
activities
We are saving money
with digital marketing as
opposed to traditional
marketing and the
savings is funding
continued investments
We reduced our
traditional advertising
budget
We obtained
incremental funding for
digital marketing from
other functions or
business units
We justified a net
addition to the
marketing budget for
digital marketing
activities without cutting
elsewhere
We obtained funding for
digital mktg from
reductions in sales
budget because buyers
have changed their
purchase journey and
digital mktg activities
replace some activities
previously performed by
sales
2012 (n=253) 2013 (n=285) 2014 (n=199)*
- - Marketing reinvestment - -
- - Incremental - -
- - Sales - -
Gartner for Marketing Leaders
More consolidation of sales & marketing