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Investor Presentation
April 2016
1
Forward-Looking Language
Our discussion includes forward-looking statements which are subject to and protected by the Safe Harbor
statement. These forward-looking statements are subject to a number of factors and uncertainties that
could cause actual results to differ materially. The company does not undertake to publicly update or revise
its forward-looking statements, even if experience or future changes make it clear that projected results,
expressed, or implied by such statements, will not be realized.
2
A Strong Foundation…. …With Clear Operating Improvement Opportunities
1. Priority: Evolve our customers’ experience
2. Priority: Strengthen our brands’ positioning
3. Priority: Leverage actionable retail science
4. Priority: Sharpen our financial principles
 Three powerful, differentiated brands that serve
attractive consumer segments with moderate to
high income levels
 Loyal customer base we know well through
capturing customer information on over 90% of
our transactions
 Unparalleled service that is unique and nearly
impossible to match
 Leading omni-retail capabilities
 Renewed financial discipline
 Shareholder value creation through capital
return
First 120 Day Observations
1
2
3
4
3
Powerful, Differentiated Brands that Serve Attractive
Consumer Segments
1 % of total sales excludes Boston Proper.
Comfortable, relaxed fit and modern
style. Accessories coordinate for an
individualized, outfitted wardrobe
 Founded in 1983 as a boutique selling Mexican
folk art and cotton sweaters from a store on
Florida’s Sanibel Island
 Iconic brand with a cult-like following of
loyal customers of women 45 years and
older
 2015 Sales: $1,358mm (53% ofTotal Sales)1
 >600 boutiques across the U.S., Canada, Mexico
and Puerto Rico
 >100 outlets
4
Powerful, Differentiated Brands that Serve Attractive
Consumer Segments
1 % of total sales excludes Boston Proper.
Feminine and affordable alternative to
designer fashion. Primarily in black and white and
seasonal color splashes
 Aspirational and sophisticated styles fill a
niche for fashionable women 35 years and
older
 2015 Sales: $871mm (34% ofTotal Sales)1
 >434 boutiques across the
U.S., Canada and Puerto Rico
 >72 outlets
5
1 % of total sales excludes Boston Proper.
Powerful, Differentiated Brands that Serve Attractive
Consumer Segments
Beautiful and sensuallingerie, loungewear
and beauty. Embracing women with
luxuriously soft fabrics, innovative fashion,
and an always perfect fit in
sizes 32A-44G and XS-XXL
 Enviable position that caters to a vastly
underserved market focusing on
women 35 years and older
 2015 Sales: $332mm (13% ofTotal Sales )1
 >260 boutiques across the U.S.,
Canada, Mexico, and Puerto Rico
 >15 outlets
6
Leading Omni-Retail Capabilities
 Long before anyone else, we were tying
purchases directly to specific customer
names
— Customer information databases
— Converted paper customer books to
digital (iPad)
— Drove incremental appointment sales and
ADS by expanding associates’ visibility of
customers’ category of loyalty
 Improved Store Technology
— Rollout of a new POS system
— Introduction of the customer book to
allow store associates visibility to past
customer behaviors
– >90% of revenues were derived from
customers in loyalty programs
Chico’s FAS Customer Analytics
7
Improvement in Store Productivity
Source: Store locations as of April 2016
 While our physical store base is still important to our customer and our business, we are also taking active steps
to focus efforts on our most productive locations
 We are reducing and improving our overall store footprint to keep up with our customer:
— Slowed square footage growth
— Implemented plans to close 170-175 stores through 2017, primarily Chico’s and White House Black Market
stores
 Our customers are also interacting with us more through our online offerings, and thus, we are investing more
in our digital capabilities
$65 million of cost
savings, with
approximately
$20 million
achieved to date.
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Chico’s Boutique Store Locations
8
Reduced Promotions & Better Inventory Management Disciplined Capex
Commitment to Financial Discipline
Result: Increased Gross Margin
Result: Improved Cash Flows
29% Reduction in Capex
Commitment to financial discipline served us well during 2015 — we achieved record sales and gross margin in the first
half of the year, and continued to improve gross margin leverage in the second half, despite a slowing sales environment
$ 120
$ 85
2014A 2015A
Capex Spend Declined (29)%
38.5 %
38.8 %
2014A 2015A
Gross Margin Improved +30 bps1
1 Pro forma for reclassification of shipping and occupancy expenses. Excludes Boston Proper.
9
Significant Return of Capital
Source: Company filings and Capital IQ
$334 million returned to shareholders through dividends and share repurchases over the last year, representing nearly 3x
free cash flow. $1 billion returned to shareholders through dividends and share repurchases since share repurchase
program began in the 3Q10
Since 2010, over $1.1bn has been
returned to shareholders
~140% of free cash flow
$ 28 $ 34 $ 35 $ 38 $ 46 $ 44
$ 19
$ 183
$ 112
$ 252
$ 18
$ 303
$ 48
$ 217
$ 146
$ 290
$ 64
$ 347
2010A 2011A 2012A 2013A 2014A 2015A
Dividends Share Repurchases
10
Realignment of Marketing and DCOM to Reduce Costs and Optimize
Shared Services
 In 1Q, we launched a comprehensive review of the Company’s cost structure
 On April 25th, we announced the realignment of Marketing and Digital Commerce functions
— Brings marketing decision making and accountability back to brands, closer to consumers
— Reduces complexity while improving execution
— $14 million of annual cost savings
 Marketing realignment is just the start. More to come
We are examining every part of the business to reduce costs and improve efficiencies, while also ensuring we do not
compromise the brand and service differentiators that are pillars of our success
11
A Strong Foundation…. …With Clear Operating Improvement Opportunities
1. Priority: Evolve our customers’ experience
— Integrate our digital and physical retail
environments to have the agility to meet our
customers’ expectations as their relationship
with digital evolves
2. Priority: Strengthen our brands’ positioning
— Leverage the connection we have with our loyal
customers, attract new customers, and
continue to deliver unparalleled service
3. Priority: Leverage actionable retail science
— Develop algorithms and models to drive and
enable real-time decision-making to improve
how we go to market, stock our product, and
interact with our customers
4. Priority: Sharpen our financial principles
— Drive further savings through leveraging our
shared services model, optimizing our
occupancy costs and ensuring a high ROI on
marketing spend
 Three powerful, differentiated brands that serve
attractive consumer segments
 Loyal customer base we know well through
capturing customer information on over 90% of our
transactions
 Unparalleled service that is unique and nearly
impossible to match
 Leading omni-retail capabilities
 Renewed financial discipline
 Shareholder value creation through capital return
A Leading Retailer Well Positioned for Growth and Value Creation
1
2
3
4

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Chico's Investor Presentation April 2016

  • 2. 1 Forward-Looking Language Our discussion includes forward-looking statements which are subject to and protected by the Safe Harbor statement. These forward-looking statements are subject to a number of factors and uncertainties that could cause actual results to differ materially. The company does not undertake to publicly update or revise its forward-looking statements, even if experience or future changes make it clear that projected results, expressed, or implied by such statements, will not be realized.
  • 3. 2 A Strong Foundation…. …With Clear Operating Improvement Opportunities 1. Priority: Evolve our customers’ experience 2. Priority: Strengthen our brands’ positioning 3. Priority: Leverage actionable retail science 4. Priority: Sharpen our financial principles  Three powerful, differentiated brands that serve attractive consumer segments with moderate to high income levels  Loyal customer base we know well through capturing customer information on over 90% of our transactions  Unparalleled service that is unique and nearly impossible to match  Leading omni-retail capabilities  Renewed financial discipline  Shareholder value creation through capital return First 120 Day Observations 1 2 3 4
  • 4. 3 Powerful, Differentiated Brands that Serve Attractive Consumer Segments 1 % of total sales excludes Boston Proper. Comfortable, relaxed fit and modern style. Accessories coordinate for an individualized, outfitted wardrobe  Founded in 1983 as a boutique selling Mexican folk art and cotton sweaters from a store on Florida’s Sanibel Island  Iconic brand with a cult-like following of loyal customers of women 45 years and older  2015 Sales: $1,358mm (53% ofTotal Sales)1  >600 boutiques across the U.S., Canada, Mexico and Puerto Rico  >100 outlets
  • 5. 4 Powerful, Differentiated Brands that Serve Attractive Consumer Segments 1 % of total sales excludes Boston Proper. Feminine and affordable alternative to designer fashion. Primarily in black and white and seasonal color splashes  Aspirational and sophisticated styles fill a niche for fashionable women 35 years and older  2015 Sales: $871mm (34% ofTotal Sales)1  >434 boutiques across the U.S., Canada and Puerto Rico  >72 outlets
  • 6. 5 1 % of total sales excludes Boston Proper. Powerful, Differentiated Brands that Serve Attractive Consumer Segments Beautiful and sensuallingerie, loungewear and beauty. Embracing women with luxuriously soft fabrics, innovative fashion, and an always perfect fit in sizes 32A-44G and XS-XXL  Enviable position that caters to a vastly underserved market focusing on women 35 years and older  2015 Sales: $332mm (13% ofTotal Sales )1  >260 boutiques across the U.S., Canada, Mexico, and Puerto Rico  >15 outlets
  • 7. 6 Leading Omni-Retail Capabilities  Long before anyone else, we were tying purchases directly to specific customer names — Customer information databases — Converted paper customer books to digital (iPad) — Drove incremental appointment sales and ADS by expanding associates’ visibility of customers’ category of loyalty  Improved Store Technology — Rollout of a new POS system — Introduction of the customer book to allow store associates visibility to past customer behaviors – >90% of revenues were derived from customers in loyalty programs Chico’s FAS Customer Analytics
  • 8. 7 Improvement in Store Productivity Source: Store locations as of April 2016  While our physical store base is still important to our customer and our business, we are also taking active steps to focus efforts on our most productive locations  We are reducing and improving our overall store footprint to keep up with our customer: — Slowed square footage growth — Implemented plans to close 170-175 stores through 2017, primarily Chico’s and White House Black Market stores  Our customers are also interacting with us more through our online offerings, and thus, we are investing more in our digital capabilities $65 million of cost savings, with approximately $20 million achieved to date.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Chico’s Boutique Store Locations
  • 9. 8 Reduced Promotions & Better Inventory Management Disciplined Capex Commitment to Financial Discipline Result: Increased Gross Margin Result: Improved Cash Flows 29% Reduction in Capex Commitment to financial discipline served us well during 2015 — we achieved record sales and gross margin in the first half of the year, and continued to improve gross margin leverage in the second half, despite a slowing sales environment $ 120 $ 85 2014A 2015A Capex Spend Declined (29)% 38.5 % 38.8 % 2014A 2015A Gross Margin Improved +30 bps1 1 Pro forma for reclassification of shipping and occupancy expenses. Excludes Boston Proper.
  • 10. 9 Significant Return of Capital Source: Company filings and Capital IQ $334 million returned to shareholders through dividends and share repurchases over the last year, representing nearly 3x free cash flow. $1 billion returned to shareholders through dividends and share repurchases since share repurchase program began in the 3Q10 Since 2010, over $1.1bn has been returned to shareholders ~140% of free cash flow $ 28 $ 34 $ 35 $ 38 $ 46 $ 44 $ 19 $ 183 $ 112 $ 252 $ 18 $ 303 $ 48 $ 217 $ 146 $ 290 $ 64 $ 347 2010A 2011A 2012A 2013A 2014A 2015A Dividends Share Repurchases
  • 11. 10 Realignment of Marketing and DCOM to Reduce Costs and Optimize Shared Services  In 1Q, we launched a comprehensive review of the Company’s cost structure  On April 25th, we announced the realignment of Marketing and Digital Commerce functions — Brings marketing decision making and accountability back to brands, closer to consumers — Reduces complexity while improving execution — $14 million of annual cost savings  Marketing realignment is just the start. More to come We are examining every part of the business to reduce costs and improve efficiencies, while also ensuring we do not compromise the brand and service differentiators that are pillars of our success
  • 12. 11 A Strong Foundation…. …With Clear Operating Improvement Opportunities 1. Priority: Evolve our customers’ experience — Integrate our digital and physical retail environments to have the agility to meet our customers’ expectations as their relationship with digital evolves 2. Priority: Strengthen our brands’ positioning — Leverage the connection we have with our loyal customers, attract new customers, and continue to deliver unparalleled service 3. Priority: Leverage actionable retail science — Develop algorithms and models to drive and enable real-time decision-making to improve how we go to market, stock our product, and interact with our customers 4. Priority: Sharpen our financial principles — Drive further savings through leveraging our shared services model, optimizing our occupancy costs and ensuring a high ROI on marketing spend  Three powerful, differentiated brands that serve attractive consumer segments  Loyal customer base we know well through capturing customer information on over 90% of our transactions  Unparalleled service that is unique and nearly impossible to match  Leading omni-retail capabilities  Renewed financial discipline  Shareholder value creation through capital return A Leading Retailer Well Positioned for Growth and Value Creation 1 2 3 4