Chick-fil-A Analysis Internal Factors External Factors Strengths: 1. Great employee base / exceptional customer service 2. Ranked #2 on healthiest fast food restaurants 3. Listed by Consumer Report as the Cleanest Fast Food Restaurant in the U.S. (Dining Area) 4. Scholarship programs for employees Weaknesses: 1. Menu revolves around chicken only 2. No dedicated budget menu ($1 Menu) / Expensive 3. Limited hours (6 A.M. – 10 P.M. and closed on Sundays) 4. Controversial Politics / Religious Stance Opportunities: 1. Growing focus on healthy casual dining options 2. Increase in fast food delivering services 3. Millennials eat out more often than any other previous generation SO Strategies: WO Strategies: Threats: 1. Movement of fast food to vegan / vegetarian based menus 2. Increase in people who require detailed information about the origin of their food 3. Scandals involving chicken / chicken based products has increased in recent years 4. Shift to liberal political stance / non-traditional values 5. Other fast food restaurants with more diverse menus ST Strategies: WT Strategies: Internal Factors External Factors Strengths: 1. Large variety of natural based services/products. 2.. Outstanding customer service 3. Strong management 4. Beautiful/clean Interior design 5. Employee satisfaction Weaknesses: 1.High prices 2.Lack of a marketing team 3. No promotional deals/advertisements 4. Poor customer retention 5. Retention of services that were not being purchased by customers, and failure to try new services Opportunities: 1.Retail partnerships 2. Use social media and internet to increase number of customers 3. social-cultural trends for natural products/services are increasing SO Strategies: WO Strategies: Threats: 1. Competitors have similar businesses in the area 2. Poor economy-people spend less money on services. ST Strategies: WT Strategies: .