This presentation is the submission of a class assignment for Stanford's MOOC on Creativity. Thanks to Team Leonardo for collaborating to put this together.

1. Chewing Gum
Reframed
Team Leonardo

2. Today, Gum is seen
primarily as a candy
or a non-essential
treat...

3. ...but we believe
it's destined
to be much
more!

4. Health &
Pharmaceutical
Uses

5. Concept / Value
Rethink Gum, not as a candy, but as a
convenient, easy way to deliver medicine and
to test for the existence of medical or health
conditions.
● Promotes compliance to daily medical dosages and frequent testing.
● Reduces under dosage for patients not willing to take medicine due to
difficulty in administering the medicine.
● As an indicator for certain medical conditions, it can be an early detector
because of its tendency for frequent use.
● Eliminates the stigma associated with taking pills..

6. Pregnancy Test Gum
It's a BOY! It's a GIRL!
Forget the awkward methods of determining
one of life's greatest announcements....
Simply chew some pregnancy test gum and
not only will you determine if you are
pregnant, but learn even a little more....

7. Children's Antibiotics
Problem: Children often refuse to take
antibiotics.
Solution: DaVinci Inc's Gumicillin!
Gumicillin looks like regular gumballs
but have Amoxicillin powder mixed in.
Children will love getting healthier!

8. Allergy Treatment
Problem: Allergies often hit in the outdoors
where sufferers may not have ready access
to water to take an allergy pill.
Solution: DaVinci Inc's Gumihistamine!
Gumihistamine gum contains powerful
anti-histamines that can easily be
taken any time, any where, and without
water!

9. Diabetes Test Gum
Take Insulin
Do nothing
Eat Sugar
Gum can deliver the correct amount of
sugar and the color of the gum will
indicate if the levels of insulin/sugar are
correct.

10. Market Opportunity
The global diabetes devices and drugs market was worth USD 50.8 billion in
2011 and is expected to reach USD 98.4 billion in 2018, growing at a CAGR of
9.9% from 2011 to 2018.
http://www.transparencymarketresearch.com/diabetes-devices-market.html
Biggest issue for diabetics is COMPLIANCE to regimen due to 'inconvenience'
Gum strips are an easy, quick way of getting a blood sugar reading!