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How About Them Apples… ,[object Object]
Why Are We Advertising? ,[object Object],[object Object],[object Object]
Who are We Talking To? ,[object Object],[object Object],[object Object],[object Object]
Target Market Profile ,[object Object],[object Object],[object Object],[object Object]
Target Market Profile continued.. ,[object Object],[object Object],[object Object]
Target Market profile Continued.. ,[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tone ,[object Object],[object Object]
Why should they Buy and Believe? ,[object Object],[object Object]
Magazine Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines ,[object Object],[object Object]
Headlines continued ,[object Object]
Indulge In Sweet  I Dare You…
Point of Purchase ,[object Object],[object Object]
Direct Mail ,[object Object]

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