Partnership marketing agency Cherry London's 2013 round up infographic. From winning numerous awards…to moving in to our first home…to doubling in size…and welcoming another 4 clients on board…the list of great things we accomplished is endless.
Carlo schreurs friesland_campina _presentatie for cio summit 2015CIOnl
This document provides an overview of Royal FrieslandCampina CICT and their goals to transform ICT from a cost center to a value driver. It notes that they aim to create the most successful, professional, and attractive global dairy company by nourishing millions of consumers around the world with their brands. It also briefly outlines their employee numbers, revenue, facilities, and exporting countries.
Spotlight on Scotland
Performance of Scotland’s key destinations
Naureen Ahmed
Manager, Marketing and Analysis
HOTEL INVESTMENT CONFERENCE EUROPE – HOT.E
September 24th 2013
Springlane is an online retailer focused on cooking and enjoying food at home. Their vision is to build a 500 million euro company in this space. Their business model merges e-commerce and content marketing by selling over 6,000 cooking, kitchen, and food products while also providing an online magazine with recipes and cooking tips. While the global market for kitchen products is large, e-commerce penetration rates are still low, representing a major opportunity. Springlane aims to become the leading specialty retailer in Germany by partnering with top investors and building on recent growth in key metrics like sales, conversion rates, and customer satisfaction.
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LETS MAKE OUR OWN STORY OF SUCCESS,INVEST HERE IN GLOBAL INTERGOLD.
SOLO ACCOUNT 10500 PESOS TURNS UNLI 180,000 PESOS
☆ ☆ ☆ ☆ ☆ ☆GLOBAL INTERGOLD ☆ ☆ ☆ ☆ ☆ ☆
BECOME A CLIENT NOW,YOU DON'T KNOW WHAT YOUR MISSING
☆add and message me https://www.facebook.com/workwithsonde
☆join our fb group http://on.fb.me/1DMVyJh
☆like our pages http://bit.ly/hyperfbpage
☆visit for more info http://bit.ly/hypergig
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This document provides an overview of recent market information from Pandox, a hotel ownership and operations company. It discusses the positive economic outlook driving demand in the hotel industry. It also examines how the digital evolution is changing how hotels acquire customers through new distribution channels. Several hotel markets are seeing growth, such as Copenhagen at 5% and Stockholm. New hotel capacity being added in some markets like Gothenburg and Malmö may lead to oversupply issues if demand does not increase sufficiently.
TrueSpirit is a new online retailer for school uniforms that allows some self-expression within dress code limits. It aims to make purchasing uniforms easy for parents while giving school administrators tools to clearly articulate and amend dress codes. Unlike traditional suppliers, TrueSpirit wants to reduce friction for all users by encouraging customization options for children's happiness and efficient shopping for parents. However, balancing these competing priorities between students, parents and schools poses challenges to the website's design.
Stephanie Lee and Allison Cooper's mockups for the user experience redesign of sparksf.org, presented to the General Assembly User Experience Design Immersive class on January 22nd, 2014
Mongoose Pacific produces custom publications for various clients including magazines, newsletters, and event programs. They transformed Tropicana Corporation's magazines and newsletters by providing robust original content that enhanced the client's brands. They also reinvented the Royal Selangor Golf Club's membership magazine, increasing its readership and commercial success. Mongoose Pacific delivers high quality custom publishing solutions on time and on budget for their clients.
Carlo schreurs friesland_campina _presentatie for cio summit 2015CIOnl
This document provides an overview of Royal FrieslandCampina CICT and their goals to transform ICT from a cost center to a value driver. It notes that they aim to create the most successful, professional, and attractive global dairy company by nourishing millions of consumers around the world with their brands. It also briefly outlines their employee numbers, revenue, facilities, and exporting countries.
Spotlight on Scotland
Performance of Scotland’s key destinations
Naureen Ahmed
Manager, Marketing and Analysis
HOTEL INVESTMENT CONFERENCE EUROPE – HOT.E
September 24th 2013
Springlane is an online retailer focused on cooking and enjoying food at home. Their vision is to build a 500 million euro company in this space. Their business model merges e-commerce and content marketing by selling over 6,000 cooking, kitchen, and food products while also providing an online magazine with recipes and cooking tips. While the global market for kitchen products is large, e-commerce penetration rates are still low, representing a major opportunity. Springlane aims to become the leading specialty retailer in Germany by partnering with top investors and building on recent growth in key metrics like sales, conversion rates, and customer satisfaction.
▬▬▬▬▬▬ஜ۩۞۩ஜ▬▬▬▬ஜ۩۞۩ஜ▬▬▬▬▬▬▬▬▬
LETS MAKE OUR OWN STORY OF SUCCESS,INVEST HERE IN GLOBAL INTERGOLD.
SOLO ACCOUNT 10500 PESOS TURNS UNLI 180,000 PESOS
☆ ☆ ☆ ☆ ☆ ☆GLOBAL INTERGOLD ☆ ☆ ☆ ☆ ☆ ☆
BECOME A CLIENT NOW,YOU DON'T KNOW WHAT YOUR MISSING
☆add and message me https://www.facebook.com/workwithsonde
☆join our fb group http://on.fb.me/1DMVyJh
☆like our pages http://bit.ly/hyperfbpage
☆visit for more info http://bit.ly/hypergig
▬▬▬▬▬▬ஜ۩۞۩ஜ▬▬▬▬ஜ۩۞۩ஜ▬▬▬▬▬▬▬▬▬
This document provides an overview of recent market information from Pandox, a hotel ownership and operations company. It discusses the positive economic outlook driving demand in the hotel industry. It also examines how the digital evolution is changing how hotels acquire customers through new distribution channels. Several hotel markets are seeing growth, such as Copenhagen at 5% and Stockholm. New hotel capacity being added in some markets like Gothenburg and Malmö may lead to oversupply issues if demand does not increase sufficiently.
TrueSpirit is a new online retailer for school uniforms that allows some self-expression within dress code limits. It aims to make purchasing uniforms easy for parents while giving school administrators tools to clearly articulate and amend dress codes. Unlike traditional suppliers, TrueSpirit wants to reduce friction for all users by encouraging customization options for children's happiness and efficient shopping for parents. However, balancing these competing priorities between students, parents and schools poses challenges to the website's design.
Stephanie Lee and Allison Cooper's mockups for the user experience redesign of sparksf.org, presented to the General Assembly User Experience Design Immersive class on January 22nd, 2014
Mongoose Pacific produces custom publications for various clients including magazines, newsletters, and event programs. They transformed Tropicana Corporation's magazines and newsletters by providing robust original content that enhanced the client's brands. They also reinvented the Royal Selangor Golf Club's membership magazine, increasing its readership and commercial success. Mongoose Pacific delivers high quality custom publishing solutions on time and on budget for their clients.
ALLSHARP CORP. LTD presents SE3D, an innovative startup that opens new revenue channels for industries. SE3D's platform connects service providers and consumers through geolocalization and flexible pricing. BagApp, one of SE3D's first services, allows luggage storage at hotels for travelers. BagApp gained traction with pilots in London and Italy. SE3D's roadmap includes expanding BagApp and launching complementary services on a scalable platform to connect other service providers and consumer needs.
This document discusses DMGT, a parent company that owns several media and events businesses operating in over 40 countries. It focuses on DMGT's global portfolio of business-to-business events, which includes nearly 50 trade shows across 16 countries in sectors like energy, construction, digital marketing, interiors, hotel & hospitality, and coatings. These market-leading events attract over half a million visitors and 15,000 exhibitors annually.
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’
This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
The Marketing Society is an exclusive network of 2,600 senior marketers from major UK and international companies. For over 53 years, the Society has challenged its members to think differently and be bolder marketing leaders. Members gain access to industry peers, leading-edge content, and events that encourage skills growth and sharing of best practices. The Society offers various membership levels and a diverse program of conferences, talks, and networking opportunities to inspire bolder marketing leadership.
12. Jennifer Cormack, Marketing Director - Windermere Lake CruisesBlueclaw
Jennifer Cormack is the Sales & Marketing Director of Windermere Lake Cruises, one of England's top 10 paid visitor attractions that saw over 1.63 million passenger journeys in 2017. She holds several board positions related to tourism in the Lake District. Over 30% of Windermere Lake Cruises' visitors are from overseas, with the largest markets being China and Japan, and China now being both the largest and fastest growing market.
Mongoose Pacific provides branded content, custom publishing, digital and social media services. They worked with top Malaysian brands like Hong Leong Bank, Tropicana Corporation, Royal Selangor Golf Club, and Malaysia Golf Tourism Association. For Tropicana, they revamped the corporate magazine The Address to include more engaging original content. For Royal Selangor Golf Club, they transformed the basic club newsletter into a high-quality glossy magazine. They also created websites, magazines, and other digital content for various clients.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
Brand Strategy Proposal – The Gentleman's JournalBrett Ruffenach
This document is a brand strategy proposal for The Gentleman's Journal magazine. It discusses targeting the magazine's audience of affluent, educated men in markets like New York, France, Switzerland, and Dubai. The strategy outlines promoting the brand at luxury events in these locations to increase awareness and engage readers. It also describes partnering with high-end advertisers to reach this audience and position the magazine as the premier lifestyle publication for sophisticated men.
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In BrazilDigital Luxury Group
This document analyzes search data from Brazil to identify the top 50 most searched luxury brands from January to June 2012. Automobiles represent 50% of searches, with Audi, BMW, and Mercedes among the top brands. Beauty is the second largest sector, led by MAC Cosmetics. Fashion brands like Lacoste and Armani are also popular. Brazilians show strong interest in luxury cars, especially SUVs and sports cars. The Range Rover Evoque is the second most searched car model.
Connect Portfolio provides a range of communications services including magazine and digital publishing. They can take an idea and turn it into print publications, websites, apps, and other materials that grab attention and inspire action. Their services include strategy consulting, project management, copywriting, photography/video production, editing, advertising sales, and print/digital distribution. They produce various magazines on topics like law, land management, airports, education, youth hostels, private landlords, dentistry, libraries, funerals, wildlife, business, and more. These publications inform and engage readers across industries in Scotland and beyond.
ASD Market Week Post Show Report August 2015Molly Hersh
Learn more about the most comprehensive B2B trade show, ASD Market Week. Held twice annually at the Las Vegas Convention Center, ASD delivers over 45,000 attendees with STRONG retail buying power.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores still attract many customers who enjoy experiences like trying on clothes. Successful retailers offer both online and in-store conveniences. To adapt, malls are becoming lifestyle destinations with activities beyond shopping. Quick service restaurants can benefit from opening in malls due to higher foot traffic and easier permitting. Ultimately, businesses must focus on enhancing the customer experience both online and offline.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores that provide experiences like activities, restaurants, and services are thriving. Malls must transform into destinations rather than just locations for shopping. Focusing on customer experience through new technologies, activities, and lifestyle experiences can help physical retailers remain relevant in a digital world.
This document summarizes findings from qualitative interviews with 61 representatives from advertisers, advertising and media agencies, and publishers regarding digital challenges. It finds that the digital transformation journey is long for established offline businesses but short for "digital native" newcomers. The core challenges identified include adapting communication, channels, audiences, markets, and digitization efforts to the new digital environment. While client needs like digital humanization, integration across online and offline, a common language, and simplifying complexity are shared across parties, there is room for suppliers and publishers to better meet these needs. The document concludes that both humanizing algorithms and algorithmizing processes can help address tensions in navigating the digital transformation.
Place Marketing Forum 2018 is an international conference, organized each year by the New Place Marketing and Attractiveness Chair. See you next March 26th and 27th in Strasbourg!
placemarketingforum.com
The document provides an agenda for The Forum Program, which takes place over two days from November 28-29, 2013 at the Hotel Marriott Courtyard in Moscow. The first day will include opening sessions, parallel sessions on topics like logistics and loyalty programs, and an evening reception. The second day will cover generations of millennial shoppers, negotiations on cooperation, online and physical retail strategies, and sales management best practices. A variety of retail experts from across Russia and Europe will speak on these topics.
Ecommerce - Presentation by Mirko Caspar, Managing Director of Mister Spex at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
Bruno Berthezene - Solocal Group UK - Solocal Group UK Event "How To Drive On...Bruno Berthezene
This document summarizes Solocal Group, a digital marketing company ranked #1 in local digital marketing in Europe. It has €1 billion in revenues and operates 17 digital brands. It opened an office in London in 2013 and incorporated a UK company in 2014. It provides local digital media and marketing solutions like display advertising, website creation, and online appointment booking to help retailers leverage digital media and connect with customers.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
More Related Content
Similar to Cherry London's 2013 round up infographic
ALLSHARP CORP. LTD presents SE3D, an innovative startup that opens new revenue channels for industries. SE3D's platform connects service providers and consumers through geolocalization and flexible pricing. BagApp, one of SE3D's first services, allows luggage storage at hotels for travelers. BagApp gained traction with pilots in London and Italy. SE3D's roadmap includes expanding BagApp and launching complementary services on a scalable platform to connect other service providers and consumer needs.
This document discusses DMGT, a parent company that owns several media and events businesses operating in over 40 countries. It focuses on DMGT's global portfolio of business-to-business events, which includes nearly 50 trade shows across 16 countries in sectors like energy, construction, digital marketing, interiors, hotel & hospitality, and coatings. These market-leading events attract over half a million visitors and 15,000 exhibitors annually.
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’
This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
The Marketing Society is an exclusive network of 2,600 senior marketers from major UK and international companies. For over 53 years, the Society has challenged its members to think differently and be bolder marketing leaders. Members gain access to industry peers, leading-edge content, and events that encourage skills growth and sharing of best practices. The Society offers various membership levels and a diverse program of conferences, talks, and networking opportunities to inspire bolder marketing leadership.
12. Jennifer Cormack, Marketing Director - Windermere Lake CruisesBlueclaw
Jennifer Cormack is the Sales & Marketing Director of Windermere Lake Cruises, one of England's top 10 paid visitor attractions that saw over 1.63 million passenger journeys in 2017. She holds several board positions related to tourism in the Lake District. Over 30% of Windermere Lake Cruises' visitors are from overseas, with the largest markets being China and Japan, and China now being both the largest and fastest growing market.
Mongoose Pacific provides branded content, custom publishing, digital and social media services. They worked with top Malaysian brands like Hong Leong Bank, Tropicana Corporation, Royal Selangor Golf Club, and Malaysia Golf Tourism Association. For Tropicana, they revamped the corporate magazine The Address to include more engaging original content. For Royal Selangor Golf Club, they transformed the basic club newsletter into a high-quality glossy magazine. They also created websites, magazines, and other digital content for various clients.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
Brand Strategy Proposal – The Gentleman's JournalBrett Ruffenach
This document is a brand strategy proposal for The Gentleman's Journal magazine. It discusses targeting the magazine's audience of affluent, educated men in markets like New York, France, Switzerland, and Dubai. The strategy outlines promoting the brand at luxury events in these locations to increase awareness and engage readers. It also describes partnering with high-end advertisers to reach this audience and position the magazine as the premier lifestyle publication for sophisticated men.
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In BrazilDigital Luxury Group
This document analyzes search data from Brazil to identify the top 50 most searched luxury brands from January to June 2012. Automobiles represent 50% of searches, with Audi, BMW, and Mercedes among the top brands. Beauty is the second largest sector, led by MAC Cosmetics. Fashion brands like Lacoste and Armani are also popular. Brazilians show strong interest in luxury cars, especially SUVs and sports cars. The Range Rover Evoque is the second most searched car model.
Connect Portfolio provides a range of communications services including magazine and digital publishing. They can take an idea and turn it into print publications, websites, apps, and other materials that grab attention and inspire action. Their services include strategy consulting, project management, copywriting, photography/video production, editing, advertising sales, and print/digital distribution. They produce various magazines on topics like law, land management, airports, education, youth hostels, private landlords, dentistry, libraries, funerals, wildlife, business, and more. These publications inform and engage readers across industries in Scotland and beyond.
ASD Market Week Post Show Report August 2015Molly Hersh
Learn more about the most comprehensive B2B trade show, ASD Market Week. Held twice annually at the Las Vegas Convention Center, ASD delivers over 45,000 attendees with STRONG retail buying power.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores still attract many customers who enjoy experiences like trying on clothes. Successful retailers offer both online and in-store conveniences. To adapt, malls are becoming lifestyle destinations with activities beyond shopping. Quick service restaurants can benefit from opening in malls due to higher foot traffic and easier permitting. Ultimately, businesses must focus on enhancing the customer experience both online and offline.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores that provide experiences like activities, restaurants, and services are thriving. Malls must transform into destinations rather than just locations for shopping. Focusing on customer experience through new technologies, activities, and lifestyle experiences can help physical retailers remain relevant in a digital world.
This document summarizes findings from qualitative interviews with 61 representatives from advertisers, advertising and media agencies, and publishers regarding digital challenges. It finds that the digital transformation journey is long for established offline businesses but short for "digital native" newcomers. The core challenges identified include adapting communication, channels, audiences, markets, and digitization efforts to the new digital environment. While client needs like digital humanization, integration across online and offline, a common language, and simplifying complexity are shared across parties, there is room for suppliers and publishers to better meet these needs. The document concludes that both humanizing algorithms and algorithmizing processes can help address tensions in navigating the digital transformation.
Place Marketing Forum 2018 is an international conference, organized each year by the New Place Marketing and Attractiveness Chair. See you next March 26th and 27th in Strasbourg!
placemarketingforum.com
The document provides an agenda for The Forum Program, which takes place over two days from November 28-29, 2013 at the Hotel Marriott Courtyard in Moscow. The first day will include opening sessions, parallel sessions on topics like logistics and loyalty programs, and an evening reception. The second day will cover generations of millennial shoppers, negotiations on cooperation, online and physical retail strategies, and sales management best practices. A variety of retail experts from across Russia and Europe will speak on these topics.
Ecommerce - Presentation by Mirko Caspar, Managing Director of Mister Spex at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
Bruno Berthezene - Solocal Group UK - Solocal Group UK Event "How To Drive On...Bruno Berthezene
This document summarizes Solocal Group, a digital marketing company ranked #1 in local digital marketing in Europe. It has €1 billion in revenues and operates 17 digital brands. It opened an office in London in 2013 and incorporated a UK company in 2014. It provides local digital media and marketing solutions like display advertising, website creation, and online appointment booking to help retailers leverage digital media and connect with customers.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Cherry London's 2013 round up infographic
1. “THE PACE OF CHANGE WILL
NEVER BE AS SLOW AS IT IS TODAY”
THE 2013 ROUND-UP
WINS
FROM
3 AWARDS IN 2012 TO
9 AWARDS
IN 2013
& UP FOR CHARTERED INSTITUTE
OF MARKETING AGENCY
OF THE YEAR
+ SHORTLISTED FOR 3
NEW CLIENTS WON
WELCOMED
ON BOARD:
AWARDS
EXISTING CLIENTS DELIGHTED
4 NEW CLIENTS
O2
AVIVA
WESTERN UNION
SPORT ENGLAND
SMALL LUXURY
HOTELS OF THE WORLD
THE PREMIERSHIP
SIMPLE
PERNOD RICARD
THE CO-OPERATIVE
MORE MEDIA INTEREST
15 PIECES OF TRADE PRESS
3 PIECES OF NATIONAL
PRESS
1ST WHITEPAPER PUBLISHED
IN THE DRUM, LOYALTY MAGAZINE,
LOYALTY 360, JOURNAL OF BRAND
STRATEGY
1 AGENCY SHOWCASE
IN
MARKETING WEEK
BIGGER SPEAKING EVENTS
MORE PEOPLE
2013
DOUBLED IN SIZE
YEAR ON YEAR
DIALOGUE CONFERENCE –
NORWAY
LOYALTY WORLD
– LONDON
CHARTERED INSTITUTE OF
MARKETING
WOMEN IN MARKETING
AWARDS
2014
LOYALTY EXPO – LONDON
CUSTOMER FESTIVAL LONDON
2010 2011 2012 2013
MORE MILESTONES PASSED
10,000 CUPS OF
COFFEE
250
CONSUMED
NAILS
PAINTED
5 MOUSTACHES
GROWN
CELEBRATED OUR
4TH
BIRTHDAY
MOVED
INTO OUR NEW
HOME
CREATED BY: CHERRY LONDON, JANUARY 2014
CONTACT: PHEMMIE@CHERRYLONDON.COM