Chern's is facing stiff competition in attracting top talent. The consultant recommends developing formal strategies around talent philosophy, HR strategy, and staffing strategy. An analysis of Chern's hiring process found evidence of unintended discrimination against Hispanics and Blacks that could be addressed through education on bias, affirmative action plans, and ensuring fair promotion processes. A transition analysis predicts Chern's flagship store will have a 36% deficit in full-time sales associates that will need to be addressed in staffing plans.