1. CHENG, Ching Suen (Marsella)
“ I am not afraid of storms, for I am learning to sail my ship” – Louisa May Alcott
EDUCATION__________________________________________________________________________________________
University of Southern California, Annenberg School for Communication & Journalism Los Angeles, CA
Bachelor of Arts in Communication May 2013
! Emphasis in Corporate Communications and Strategic Marketing, Combined Cumulative GPA: 3.63
EXCHANGE PROGRAMS_______________________________________________________________________________
!London, UK Study abroad program organized by USC Annenberg School for Communication Aug – Dec 2012
!London, UK Internship abroad awarded by USC Marshall School of Business May – Jul 2012
!Beijing, China Basketball camp organized by the Training Bureau of the State Sport General Administration of China Summer 2004
!Europe Study English and explore various cultures in Europe Summer 2003
CERTIFICATES________________________________________________________________________________________
! Enrolling in Enhanced Competence Framework (ECF)- Anti-Money Laundering and Counter-Financing of Terrorism 2019
! Enrolling in Hong Kong Securities and Investment -Financial Markets, Securities, and Regulation of Asset Management 2019
! Enrolling in Emotional Intelligence (EQ) every week at church, conducted by Dr. Charles Yu for 6 years, timeless knowledge
! Certificate in Hong Kong Securities and Investment 2016 - Recipient of Licensing Examination for Securities and Futures Intermediaries
! Certificate in Compliance for Financial Services Professionals 2015- Recipient based on successfully completed all five modules
! Certified Insurance Intermediaries 2011-2013- Recipient of the Principles, Practice, and Investment-linked Long Term Insurance
! Scuba Diving Certificates (PADI Certified) 2013- Recipient of the Specialty & Enriched Air levels
! Skydive Certificate 2012- Recipient of certificate based on successfully excited the aircraft at 13,000 ft. & reached speeds of up to 120 m.p.h.
WORK EXPERIENCE_( 4 years & 1 month)________________________________________________________________
AIA International Limited, Wealth Management and Protection Hong Kong
Manager (Permanent, due to illness, need a flexible job for living; fully recovered now) Jan 2018- Present
!Achieve Million Dollar Round Table (MDRT) for two consecutive years, appointed as MDRT Ambassador on behalf of Bauhinia District
!Train Immigration Arrangement for Non- local Graduates (IANG) with Degrees and master and lead them into becoming financial professional
!Participate fundraising events & promotion activities, including local community services, trailwalker, by promoting Corporate Social
Responsibility (CSR)
!Provide personal risk management solutions in term of insurance & wealth management consultation
Deutsche Bank Hong Kong
Anti Financial Crime (AFC)KYC Analyst ( Project base-Contract Role) Sept 2017-Dec 2017
!To make the first analysis of the KYC files and determine the updates to be done based on the policy set by Financial Security
!Research of public information (on internet, subscription databases etc.) to complete or update the KYC files
!To complete or update any required non-public information
!To ensure the global quality of the KYC files according to the compliance rule
!To complete the names for adverse information, PEP and OFAC/EU lists
State Street Global Advisors (SSGA), Investment Management, Asia Ex Japan Hong Kong
Client Services Associate (Contract Role; With both front-line and compliance experience) Nov 2016- Jun 2017
!Collect financial information and market data and assist the institutional RMs/MDs on presentation/ marketing material preparation
!Submit Environmental Social and Governance (ESG) presentation/ marketing material for compliance review; liaise/ work with compliance team
and other departments to ensure all requirements are met
!Support the institutional sales and client facing team on facilities a better working system with other teams by coming up over 10 new
approach on a mutually agreed basis
! Monitor ongoing client structure, client investment objectives, benchmarks, progress and holdings.
! Participate in top market intelligence to help guide APAC regional strategy and current product enhancement efforts
!Handle documentations of IMAs, KYC, Fund prospectus, and trust documents
DBS Bank Ltd., Treasures Private Client (TPC), Consumer Banking Group & Wealth Management Hong Kong
KYC Analyst (Contract Role ; with frontline, compliance, and operation experience) Mar 2015-Apr 2016
! Completed over 100 due diligence client on boarding cases and won the successful ratio of 3: 55 monthly
! Liaised closely with counterparts in Compliance and private banker for documents and negative news
! Conducted KYC due diligence check on the prospective and existing customers (FI & NBFI)
! Identified key issues & suspicions which relate to money laundering or terrorism financing during the course of the KYC
! Recorded, maintained, and monitored data for all new a/c to comply with KYC policy and guidelines
National Geographic, Fox International Channel, 21st
Century Fox Hong Kong
Traffic & Presentation Executive (Permanent Role) Jan 2014- Jun 2014
! Supported Senior management in the evaluation of the Marketing campaigns providing insight to maximize the efficient and the effectiveness of
Hong Kong " +852 61631299 " lookingforthegreater@gmail.com
2. the strategy both locally and globally
! Market Analysis to evaluate new channel lauches, channel positioning, programming sales, adsales friendly projects
! Responsible for a sophisticated understanding of Channels performance in their competitive context & to identify and takcle any problems
! Participated in the evaluation of R.O.I for programming/channel and commissioning strategy of local productions, such as COSMOS
ACADEMIC HONORS & NATIONAL LEADERSHIPS______________________________________________________
! USC Alumni Association Hong Kong 2015-2017- Membership Committee
! USC Sigma Alpha Lambda 2013- Recipient of the National Leadership based on the academic & volunteer performance
! Winslow Maxwell Scholarship 2012-Recipient of scholarship based on merit awarded by USC Marshall School of Business
! Collegiate Scholarship 2011-2012-Recipient of the distinguished academic accomplishments
! Regent’s Scholarship 2010-2012-Recipient of the most distinguished merit scholarship award by the University of California
! Phi Theta Kappa Honor Society 2010- Academic excellence has been rewarded by the world’s largest association of college honor students
SKILLS_______________________________________________________________________________________________
!Hard Skills: Microsoft Office Suite, Bloomberg, WordPress, Basic HTML, Soundslides, Keynote, Photoshop, Final Cut Pro
!Soft Skills: Fundraising, Community Outreach, Community Development, Public Speaking, Capacity Building, and Qualitative Research
! Languages: Fluent written and spoken in English, Cantonese, Mandarin, and conversational French
! Interests: Fishing, Traveling, Wakeboarding, Wake surfing, Skiing, Photography, Reading, Playing Piano, Saxophone, Dancing, Painting,
Basketball, Emcee, and Community Service