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August 30, 2011




Chasing Stars
The Myth of Talent and the
Portability of Performance
Boris Groysberg

©2010 by Princeton University Press
Adapted by permission of Princeton University Press
ISBN: 978-0-691-12720-0




Introduction
In the knowledge economy, companies take it for                        firms turn out to be meteors, quickly losing luster in
granted that they must employ the most talented                        their new settings.
performers to compete and succeed. Many firms try                      Groysberg also explores how some Wall Street
to buy stars by luring them away from competitors.                     research departments are successfully growing,
However, in Chasing Stars, Boris Groysberg shows                       retaining, and deploying their own stars. Finally, the
what an uncertain and disastrous practice this can be.                 book examines how its findings apply to many other
After examining the careers of more than 1000 star                     occupations, from general managers to football play-
analysts at Wall Street investment banks and con-                      ers. Chasing Stars offers profound insights into the
ducting more than 200 interviews, Groysberg comes                      fundamental nature of outstanding performance. It
to a striking conclusion: star analysts who change                     also offers practical guidance for individuals on how
firms suffer an immediate and lasting decline in                       to manage their careers strategically, and for compa-
performance. Their earlier excellence often depends                    nies on how to identify, develop, and maintain talent.
heavily on their former firms’ general and proprietary
resources, organizational cultures, networks, and col-                 Unexamined Reliance on Stars
leagues. There are a few exceptions, such as stars that                Many knowledge-based firms view their employees
move with their teams, and stars that switch to better                 as their most valuable resource. At such companies,
firms. Female stars also seem to perform better after                  managers work hard to attract the best and the bright-
changing jobs than their male counterparts do. In the                  est. When companies do find first-rate talent, they are
end, Groysberg suggests that most stars who switch                     often willing to offer those stars huge salaries, sign-
Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved
Chasing Stars	                                                                                                     Boris Groysberg

ing bonuses, and stock options—in short, whatever it
takes. The value of stars is a powerful idea, one that
numerous books and management gurus have popu-                            Key Concepts
larized over the past decade by invoking a so-called
“war for talent.” This assumption is the cornerstone                      •	 Companies should not assume that finding
of many companies’ people-management strate-                                 and buying the best and brightest perform-
gies. In essence, the star hypothesis makes sense. But                       ers will ensure success. Often, a star’s perfor-
reliance on stars is a highly speculative managerial                         mance declines after moving to another job.
policy, because not much is known about what drives                       •	 Companies must perform due diligence to
outstanding individual performance. Both stars and                           ensure a good fit between the firm and the
their employers often assume that outstanding per-                           star in order to preserve the star’s perfor-
formance is the result of a combination of innate                            mance.
talent and good education preparation. However,
little clear-cut evidence supports or refutes prevailing                  •	 Hiring a star should be a strategic decision,
beliefs about why some people excel.                                         undertaken to fulfill a specific operational
                                                                             aim. Firms should guard against overpaying
Another hazard of an unexamined reliance on stars                            for talent, and not underestimate the risk of
is that the prevailing belief of the portability of talent                   demoralizing the existing employees when
is actually a “double-edged sword.” For a particu-
                                                                             the star comes onboard.
lar company, a prize-winning scientist, for example,
might be a unique resource, but unless he or she is                       •	 Female stars are cautious when evaluating
deeply embedded and loyal, the attractiveness of his                         new offers and tend to more thoroughly re-
or her talents makes that scientist an unreliable source                     search the new role to ensure the company
of a sustainable competitive advantage. In other                             is an advantageous environment for women.
words, the company never knows when another com-                             Star women who change employers do not
pany might lure the scientist away. On the other hand,                       experience the decline in performance that
the other company might attract the scientist to gain                        star men do.
his or her skills and experience but they run the risk                    •	 Team-specific processes and relationships
of the star scientist becoming a comet, quickly fading                       count as significant factors for a star’s per-
out in a new setting. The question of the portability                        formance. Therefore, when stars move in
of talent offers a promising point of entry into the
                                                                             teams to other companies, their performance
longstanding debate about the fundamental nature
                                                                             is more likely to be sustained.
of exceptional performance. Groysberg examines
whether stars’ performance is indeed portable from                        •	 Ambitious professionals should stick with
one employer to another in the hope of discovering                           the highest-quality organizations. Many
something fundamental about the origins of perfor-                           highly talented people will trade portability
mance.                                                                       for a nurturing environment.

Knowledge Workers as Free Agents                                                                 g g g g

Over the last few decades, an increasing number
of Americans have been employed as knowledge                              Information about this book and other business titles:
workers. These employees view themselves as free                                         pup.princeton.edu
agents with portable skills. They attribute their job
performance largely to their own talent, skills, and                            Related summaries in the BBS Library:
knowledge, and thus regard themselves equipped to                                              Talent
be equally productive in any appropriate workplace.                           Making People Your Competitive Advantage
This outlook is endorsed and promulgated by schol-                                     Edward E. Lawler III
ars and authors of business research. The free-agent
outlook assumes that skills are portable and can be
put to use in a series of jobs. The validation and mar-
Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                      Page 2
Chasing Stars	                                                                                                  Boris Groysberg

ketability of a person’s skills derive not only from    environment, companies must find ways to hire and
the employee-employer relationship but from exter-      retain workers who are increasingly far more commit-
nal networks of clients and peers. Thus, knowledge      ted to an occupation than to an employer.
workers have been repeatedly
advised to acquire a portfolio of
                                      Over the last few decades, an increasing number of employed
flexible skills transferable to other
work situations and to cultivate Americans have been…knowledge workers. And the growth
extensive external networks.          of this employment sector is expected to continue: the Bureau
This free agent knowledge worker of Labor Statistics reports that professional occupations will
view has produced a fundamen- grow most quickly and add more jobs than any other employ-
tal shift in prevailing employment ment category in the United States between 2012 and 2014.
patterns from long-term employ-
ment to short-term transactional
relationships between knowledge workers and their       Not all researchers agree that all of knowledge work-
employers. This constant transferability of talent is   ers’ skills are portable. Some distinguish between
alarming to employers in businesses, especially con-    two types of human capital: general skills, which
sidering the bond between top performers and their      are of potential value to numerous employers, and
clients renders an individual’s client base mobile as   firm-specific skills, which are useful only to a single
well. As a result, firms have become increasingly will- employer. General skills, such as literacy or initiative,
ing to poach top talent from rival firms. In this new   raise workers’ productivity at many potential places
                                                        of employment. Firm-specific skills, such as mastery
                                                        of a proprietary computer system, increase workers’
   About the Author                                     productivity at only one firm. Those who assign little
                                                        importance to firm-specific human capital tend to
   Boris Groysberg is the Thomas S. Murphy              assume that a given worker will be equally produc-
   Associate Professor of Business Administration       tive in comparable workplaces. Those who emphasize
   in the Organizational Behavior unit at the Har-      the firm-specific component of human capital argue
   vard Business School. He currently teaches the       that changing employers will cause a decline in per-
   Managing Human Capital course in the second          formance until an employee develops skills specific to
   year elective course of the MBA program and in       the new firm.
   several Executive Education programs. Groys-
                                                        The performance of any worker is made up of a mix of
   berg’s research focuses on the challenges of
                                                        innate, acquired, and organizational capabilities. But
   managing professional service firms. In par-         when so much strategic advantage can be gained by
   ticular, his work investigates how a firm can be     hiring, developing, and retaining stars, the question
   systematic in achieving a sustainable competi-       of how the performance of stars differs from that of
   tive advantage by leveraging its employees. He       the merely competent is a matter of great interest. In
   examines how firms develop, hire, retain, and        everyday psychology, the notion that some people are
   utilize star knowledge workers. Groysberg has        born with more talent than other is a firmly ingrained
   won, for two consecutive years, the Strategic        idea. Success is commonly thought to be the result
   Management Society PhD Fellowship (Booz              of personal factors, such as intelligence, creativity,
   Allen Hamilton/SMS fellow) for his research on       or talent. If a star’s performance is predominantly a
   talent management. In 2001, he was also named        function of his or her individual talent, or of learned
   runner up for the Best Conference Paper Prize.       but generally applicable skills, it is by definition read-
   He holds a DBA in Business Policy from Har-          ily portable to another employer.
   vard Business School and a bachelor’s degree in
                                                        If the performance of star employees depends on
   accounting from New York University.                 resources and unique characteristics of the firm, and
                                                                       is thus attributable as much to the firm as to it stars,

Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                  Page 3
Chasing Stars	                                                                                                   Boris Groysberg

such a firm is well positioned to create a sustainable                 2.	 The number of analysts is relatively small (about
competitive advantage. The difficulty lies in deter-                       10,000), making it possible to collect reliable data
mining how much of a star’s performance lies in his                        on the entire population of analysts instead of
or her own innate talent and unique skills and how                         relying on statistical data.
much relies on the resources of the company he or she
                                                    3.	 Due to the existence of rich, thorough, and trust-
works for.
                                                                        worthy data, analysts’ achieve-
A brilliant, Nobel-prize winning scientist may be a unique ments could be examined at
                                                                        different levels: demographic, de-
resource, but unless he has firm-specific ties, his perfect mobil- partmental, firm, sector-specific,
ity makes him an unlike source of sustainable advantage. [Does] and at different points in time.
his productivity [have] to do with the specific team of research-                          4.	 Security analysts encounter
ers of which he is a part? Does it depend on his relationship                              few external distractions when
with talented managers who are exceptionally adept at manag-                               they change employers, mostly
ing creativity? Does it depend on the…unique culture of the                                because a very large majority of
                                                                                           these analysts continue to live and
firm?                                                                                      work in New York, continue to
                                                                                           focus their analysis talents in the
In the absence of hard answers to questions about the                     securities of one industry, and dealt with the same
drivers of outstanding performance, employers tend                        clients they served when working in the previous
to act on the assumptions embodied in their corpo-                        firm.
rate cultures. Companies that embrace the view that
knowledge workers are free agents with thoroughly                      5.	 Virtually without exception, top jobs on Wall
portable skills tend to deemphasize company-specific                       Street are filled with the help of search consul-
skills. Instead of developing their own stars, they                        tants, who have an unusual degree of embedded-
believe that they can simply hire talented individuals                     ness in the industry and acute insight into indi-
from an efficient labor market. Nevertheless, the ques-                    vidual and environmental factors that condition
tion remains: Are those who excel in the workplace                         the fit between an analyst and a new employer.
truly mobile free agents with highly portable skills,                      Their role is to enhance the portability of perfor-
or is their performance primarily driven by adept use                      mance.
of the resources of the specific organization in which
                                                                       6.	 Star analyst’s job changes are reported promi-
they thrive? The answer to this question has profound
                                                                           nently in the financial press, making it possible to
implications for how organizations hire, develop,
                                                                           capture the market’s reactions to such moves.
retain, compensate, and deploy their best performers.
Moreover, it has a direct bearing on the decisions for                 By analyzing what happened to the job performance
individuals concerning their own careers choices.                      of star Wall Street security analysts when they moved
                                                                       from one firm to another, Groysberg’s research offers
A Look at Wall Street Security Analysts                                new insight concerning the nature of work perfor-
Groysberg focused his research on the capabilities of                  mance among knowledge-based professionals.
star performance in the security analysis profession.
These researchers and their Wall Street employers                      Star security analysts claim they have portability,
hold a strong prevailing belief in free agency, and thus               because they can carry their relationships with the
in the portability of outstanding performance. They                    companies they cover and the clients whose informa-
also exhibited six other features that positioned them                 tional needs they fulfill. They maintain relationships
as excellent subjects of his research:                                 with managers of the companies they track, including
                                                                       CEOs. It is rare for a star analyst to lose a client after
1.	 The performance of analysts is assessed annually                   transferring firms. Analysts also seek out relation-
    using clear standardized measures and is publicly                  ships with suppliers and other sources of information,
    reported.                                                          including relationships with the press to promote

Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                    Page 4
Chasing Stars	                                                                                                 Boris Groysberg

their expertise. The type of training analysts receive                    cess of their employers’ capabilities and resources.
is general enough to apply to the work done at other                   •	 When contemplating a move, stars should try to
firms as well.
                                                                          undertake a dispassionate and systematic as-
Star analysts that switch firms often leave behind                        sessment of the drivers of their past performance
relationships with other in-house professionals upon                      before taking any other steps. They should weigh
whom they have become interdependent. These rela-                         an increase in compensation against the probabil-
tionships are essential to performance and contribute                     ity of a future performance decline.
materially to analysts’ success. Access to other capable
                                                         •	 These individuals should also conduct a clear-
colleagues who cover a closely related sector makes
                                                            eyed assessment of the quality of their current
an analyst’s research more insightful. Also, strong
                                                            firm when compared to that of likely future
senior analysts need the support of strong associates
                                                            employers. A firm with fewer resources and less
and a strong sales force. When a star analyst moves to
                                                            accomplished colleagues might have a debilitating
another firm, the relationship with junior analysts is
                                                            effect on performance, no matter how talented the
lost and must be rebuilt. Relationships with company
                                                            star is or how hard he or she works.
traders who buy and sell stocks and provide the ana-
lyst with valuable information
are broken. Research directors in [T]he stock market viewed [announcements of departing star
firms have an enormous impact analysts] as negative but not significant events. We found that
on the performance of star ana-
                                       [announcements of the acquisition of star analysts by invest-
lysts, because they provide
direction and support, and they ment banks traded on the New York Stock Exchange] were
decide how the analysts allo- accompanied by an immediate average loss in the value of the
cate their time, how to staff the bank’s stock of 0.74 percent….A loss of three-quarters of a
research department, and how to
compensate each analyst. Several
                                       percentage point over a three-day period…corresponds to an
other relationships and channels immediate reduction in investors’ equity averaging $24 million.
of support are interrupted when
a star analyst moves. No longer can they rely on the     Do Firms Benefit from Hiring Stars?
help and advice of portfolio strategists, technical ana- Many articles and books promulgate the existence
lysts, and the investment committee. Training that the   of a war for talent and state that the increasing tech-
analysts received for firm-specific products and offer-  nological and knowledge-based tilt of advanced
ings is not transferable to their new roles in another   economies is creating an army of footloose free agents
firm.                                                    with portable skills. Some writers proclaim that the
                                                         most talented employees move most often, and the
Groysberg’s research revealed that star analysts who
                                                         kind of company-specific knowledge that was once
switched employers paid a high price for leaving:
                                                         valuable to both employer and employee no longer
overall, their job performance plunged sharply and
                                                         retains much value for either party. Because talent
continued to suffer for at least five years after moving
                                                         is flighty, managers need to get talented employees
to a new firm. The evidence refutes the prevailing
                                                         up to speed fast so they can begin contributing to the
belief in the industry that analysts’ skills are thor-
                                                         firm. An alternative scenario asserts that firms should
oughly portable—independent of the particular firm
                                                         lure stars with attractive offers and retain them with
where they work—and that analysts can move with-
                                                         individualized career customization.
out suffering a decline in performance. The research
points to a few lessons for star analysts and other      Post-industrial economies are no doubt increasingly
exceptional knowledge workers to keep in mind:           dominated by knowledge-based work. Many com-
                                                         panies assume that if their products or services are
•	 Individual star performers have a strong and per-
                                                         knowledge-dependent that they should stake their
   sistent—and potentially career-damaging—ten-
                                                         competitive advantage on the talents of their employ-
   dency to undervalue the importance to their suc-      ees. But the evidence of the study documented in

Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                  Page 5
Chasing Stars	                                                                                                Boris Groysberg

Chasing Stars suggests very different conclusions                      contribute to the firm’s performance. Additionally,
about how to pursue competitive advantage in a                         the study found consistent evidence that investors
knowledge-based field. The author’s evidence points                    viewed were weary about such appointments, and
out that building capacity in a company by hiring                      perceived them as value-destroying.
stars might not work well, and could result in three
                                                       Ultimately, the research study suggests that compa-
undesirable outcomes:
                                                       nies should re-evaluate their practices for stars. Their
                                                                          hiring should be a strategic deci-
[T]he research department at Lehman Brothers excelled at gen- sion, not a knee-jerk reaction to a
erating firm-specific human capital. During its heyday in the perceived opportunity or emer-
late 1980s and 1990s…, Lehman essentially mounted a ‘triple- gency. In general, a firm should
                                                                          contemplate hiring a star only to
threat’ department: in hard, soft, and product-based ways, it fulfill a specific operational aim: to
built a team of analyst whose skills were firm-specific….[A] raise standards or introduce fresh
nalysts were encouraged to work in teams, and to collaborate ways of doing business. Even with
across sectors. …Lehman also adopted proprietary information this clear-cut goal in mind, a firm
                                                                          must watch out for the potential
systems…The result was a culture and a set of work practices corrosive effects that a newcomer
that analysts knew they would find at no other firm.                      has on morale and dedication from
                                                                          other employees. It is imperative
                                                       for a firm to perform pre-acquisition research. Com-
1.	 The performance of the star can suffer in the wake
                                                       panies should develop accurate projections of growth
    of the move.
                                                       and profit margins to ensure anticipated gains from
2.	 The much-publicized outside hire can cause         hiring outstanding performers for the company, not
    resentment in the department, which can result in  just an advantage for the stars themselves.
    a breakdown in morale, teamwork, and commu-
                                                       Firms of Origin and Portability
    nication.
                                                                       of Performance
3.	 The firm might find that it paid more for its new                  The phenomenon of performance portability is
    star than is justified by the results.                             closely linked to questions of retention and turn-
                                                                       over. Efforts by firms to keep employees from leaving
In his study, Groysberg found that the most active
                                                                       often go hand in hand with practices that lessen por-
seekers of star analysts were firms that were unsuc-
                                                                       tability. Particularly in a fluid and opportunistic
cessful at developing their own talent or less interested
                                                                       job market, non-portability and retention intersect
in doing so than in pursuing short-term performance.
                                                                       when some analysts recognize that they are better
Star analysts tended to quit their jobs at a point in time
                                                                       off, and perform better, if they stay. Firms that keep
when their firms of origin were underperforming
                                                                       employees embedded in firm-specific processes limit
the market. The acquiring firms attempted to better
                                                                       their employees’ ability to achieve star performance
their performance by stealing talent from firms expe-
                                                                       elsewhere. Conversely, those companies that focus
riencing significantly worse performance. Research
                                                                       less on firm-specific processes tend to have a higher
departments that lost talent were anxious to replace
                                                                       turnover rate of high performers. However, pro-
it, but that effort usually took months. Other analysts
                                                                       moting non-portability of performance is rarely an
were asked to step in to cover the gap caused by their
                                                                       explicit corporate goal. Firms that employ knowledge
departed colleagues, which concerned clients and
                                                                       workers seek to make the most of those employee’s
threatened to downgrade the rankings of the over-
                                                                       valuable skills, and different approaches to doing so
worked analysts. In this type of job market, bidding
                                                                       happen to promote or limit portability. Fundamen-
wars for star performers raised the cost of filling these
                                                                       tally, the performance of stars is more likely to be
positions to dizzying heights. Typically, a firm over-
                                                                       portable when the new employer uses an equivalent
estimated the value of an outside star and paid more
                                                                       process model as the company of origin. When the
for the star’s services than he or she would ultimately
                                                                       way a company manages and develops its employ-
Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                 Page 6
Chasing Stars	                                                                                                     Boris Groysberg

ees reinforces the idiosyncratic characteristics of its                ence a change in performance tend to overvalue their
products, processes, structures, systems, and cul-                     universally applicable general skills, and underesti-
ture, it becomes difficult for stars to achieve similar                mate their intellectual tool kits firm-specific origins.
performance levels in another company. Firms can                       This unwelcome discovery is matched by the sur-
benefit by strategically communicating to employees                    prise of hiring firms’ executives when they discover
how much value the company’s products, services,                       the degree to which the stars’ brilliance was specific
culture, and processes add to their employees’ perfor-                 to the culture of the company from which they came.
mance. Employees often over-estimate the portability                   Stars that are hired to exploit their existing set of skills
of their performance, and by reinforcing their notion                  in similar surroundings often have the most success
that their performance is dependent on unique char-                    in achieving star performance again. Those stars who
acteristics of their employer, the company helps them                  are hire to explore new capabilities and skills are least
recognize that they possess and benefit from firm-                     likely to achieve star performance.
specific human capital. In the study, some companies
                                                                       Hiring an entire team of stars, know as a lift-out, has
highly valued and rewarded work from analysts that
                                                                       become more common in several industries. When
required firm-specific skills. Even though the analysts
                                                                       stars move in teams from one company to another,
realized that they were compromising their porta-
                                                                       bringing team-specific processes and relationships
bility, they felt irreplaceable and invested heavily in
                                                                       with them, their performance declines the least. For
mastering the firm-specific processes. They passed up
                                                                       the most part, stars do not develop in a vacuum;
many offers from other companies, because they felt
                                                                       their performance depends heavily on the people
valued and supported.
                                                                       with whom they work. If they can bring some of that
The Hiring Firm and Performance                                        firm-specific relational capital with them from one
Portability                                                            employer to another, their chances of maintaining
Companies often have difficulty assimilating a star.                   their exceptional performance increase dramatically.
The study revealed that many companies did not                         Most often, team members are motivated to move
integrate new stars properly, and their new analysts’                  together, because they can perpetuate relationships
performance deteriorated accordingly. Few compa-                       and networks that they value highly, especially with
nies had put in place carefully considered strategies                  other high-performing colleagues.
for assimilating incoming stars
post-hire. Most of the studied Though the plug-and-play scenario [of hiring star analysts] is
investment banks expect that largely a fantasy, it is important to move fast on multiple fronts
they can simply “plug and play”
                                     to orient the new star to the department and other parts of the
a star. But the integration process
is rarely that simple. Even stars firm…[H]ire with care but integrate deliberately and fast….[A]
need time to adjust. The firms d hoc efforts at integrating a new employee are insufficient.
that were most successful at
assimilating stars were those that had thought deeply   One group of analysts in the study reliably main-
about the hiring and assimilation processes. These      tained their star rankings even after changing
firms analyzed their own cultures and pinpointed the    employers: women. Unlike their male counterparts,
desirable attributes of the stars they had developed    female stars that changed employers performed just
in-house. They then sought stars with the same quali-   as well as those who stayed put. Two reasons can
ties from firms with similar cultures. In some firms,   be offered to explain this phenomenon: (1) the best
this analytical hiring process is considered a vital    female analysts appear to build their franchises on
source of competitive advantage.                        external relationships with clients and the companies
Casual or impromptu efforts at integrating a new                       they cover, rather than on relationships within their
employee are insufficient. Smart companies do a                        firms, and (2) women evaluate prospective employ-
good deal of preliminary work to plan the integra-                     ers more cautiously and analyze more factors than
tion of an incoming employee and provide plenty of                     men do before uprooting themselves from a com-
hands-on orientation after the move. Stars that experi-                pany where they are already successful. Star women

Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                      Page 7
Chasing Stars	                                                                                                 Boris Groysberg

seek new employers who will allow them to continue                        formers. They became involved in a hands-on way
building successful franchises their own way. These                       with development initiatives.
women made certain their new firms would provide
                                                                       •	 Ongoing development of experienced analysts.
the resources they would need to overcome the drag
                                                                          The feature of development cultures that was
on performance that a job change entails.
                                                                          directly pertinent to stars’ performance was the
Developing Talent                                                         conviction, embodied in practice, that training
If portability of star-quality performance is more often                  and mentorship are appropriate for experienced
a myth than a reality, it is crucial for knowledge-based                  practitioners as well as beginners. This practice
firms to figure out how to cultivate and retain their                     has implications for retention of outstanding per-
own stars. Firms that nurture a development culture                       formers, for individual and departmental morale,
are far more successful at both producing and retain-                     and for the departmental budget.
ing stars. Directors of research analysts at the studied               Turnover of Stars
firms who opted to develop stars in-house tended
                                                 However, the effort to develop stars clearly is not a
to share a positive, can-do outlook. Techniques for
                                                 wise investment if the stars then depart to shine in
developing knowledge-based talent vary, but they
                                                 some other firm’s constellation. Understanding the
share the following characteristics:
                                                 patterns and drivers of turnover among the best and
                                                                   brightest is crucial for knowledge-
[R]esearch departments [on Wall Street] rarely provided formal based firms, whose star employees
training or mentoring to supplement the traditional appren- constitute their primary strate-
                                                                   gic assets. Some of these patterns
ticeship method….Even less common was a concerted internal include:
effort to develop analysts into stars; the most popular means
                                                                                         •	 Turnover among star- and
of acquiring star analysts was to lure them from other firms…                            non-star analysts. Star research
Over the course of our study, only nine firms developed more                             analysts examined during the
than 8 percent of their analysts into stars.                                             study were half as likely as non-
                                                                                         stars to change employers. Most
                                                                          commonly, stars tend to leave firms for increased
•	 Individualized developmental agendas. The goal                         compensation and the desire to join a firm or team
   of successful in-house development efforts is not                      with more resources and capabilities.
   to nudge participants toward a formulaic model
                                                                       •	 Turnover within different cultures. Stars are
   but to help them better pursue their individual
                                                                          more likely to change employers if they work for
   strategies and creative impulses.
                                                                          firms in which the culture promotes learning and
•	 Cross-fertilization and flexible development                           mastering portable skills. Companies that foster
   processes. With individualized development                             firm-specific skills experience a low turnover rate
   programs, analysts can be offered a diverse and                        of stars.
   flexible set of developmental practices. Some ana-
                                                                       Groysberg’s study revealed that a number of factors
   lysts could be mentored and others could attend
                                                                       affect turnover rates. Stars are less likely to exit if
   individually designed training programs. Many
                                                                       they have a high rank among colleagues, work with
   companies offered developmental programs that
                                                                       high-quality colleagues, have longer tenure, are part
   included peer mentoring, critiquing of colleagues’
                                                                       of a mid-sized research team, work for directors who
   work products, and sharing best practices across
                                                                       have long tenure, are supported by a high-quality
   sectors.
                                                                       sales team, and are well compensated. Stars are more
•	 Intense support from the research director. For                     likely to change employers when their directors leave
   those companies that embraced developmental                         or when they perceive they are part of a small team
   programs for analysts, the directors expressed an                   with little resources and/or a large team with minimal
   intense, passionate belief in nurturing star per-                   support.

Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                  Page 8
Chasing Stars	                                                                                                  Boris Groysberg

Groysberg’s study found three types of turnover                        Lessons from Wall Street and Elsewhere
among research analyst stars: (1) moving to a com-                     For both firms and individuals, there is more than one
petitor, (2) leaving the profession, and (3) leaving for               path to superior performance. But they should keep in
entrepreneurship opportunities. None of the factors                    mind that firm-specific human capital is highly likely
that drive turnover have a significant influence for                   to have performance-promoting value for those who
those analysts that leave to become entrepreneurs.                     possess it and who remain with the same employer.
The study also suggests that analysts’ skills were not                 Firms that provide these sources of firm-specific
readily portable to their new enterprises. Analysts                    processes and skills training, compensation, and/
who become entrepreneurs must learn new skills as                      or tenure can reap a powerful benefit: they can keep
they became managers as well as producers. It is not                   their star performers and create a potential source of
unusual for former analysts to abandon entrepreneur-                   sustained competitive advantage.
ship and rejoin their former firms.
Fundamentally, turnover is a com- As a rule of thumb, incentive and compensation systems tended
prehensive measure of numerous
decisions that individuals make
                                      to become embedded and to change very little over time. Once
in the expectation that they can do specific goals had been put in place, the compensation sys-
better elsewhere. Those decisions tem built around those goals operated like an informal con-
might be strategic; individuals tract. Change the goals and the metrics could alienate veteran
might move because they see
roadblocks in their path, or they employees and prompt them to seek another employer who still
dislike their directors, or they rewarded the behaviors they had worked hard to perfect.
receive offers they cannot refuse.
Quite often, stars who left a firm failed to grasp how Hiring a star should be a strategic decision, under-
much they had relied on its resources.                 taken to fulfill a specific operational aim. For firms
Compensating Stars                                                     that look to the labor market for fully formed talent,
                                                                       in preference to taking the development route, it
All the research directors interviewed for the study
                                                                       should be a high priority to guard against overpay-
reported significant differences between total com-
                                                                       ing. It is also easy for firms to underestimate the risk
pensation rates for stars and for average performers.
                                                                       of demoralizing the existing employees when an
Three factors largely determined analyst’s pay:
                                                                       overcompensated star comes onboard. Finally, reten-
their publicly-published rankings, the results of the
                                                                       tion appears to be a function of organizational factors
sales-force survey, and job offers from competitors.
                                                                       like first-rate colleagues, suggesting that talent tends
Groysberg’s study discovered that analysts with simi-
                                                                       to attract and keep other talent in a self-reinforcing
lar rankings could receive different compensation
                                                                       manner. Development of star performers is not a
based on their specific sectors. Assessment practices
                                                                       matter of pampering, crude incentives, or lavish out-
at non-portability and portability firms showed a con-
                                                                       lays. It involves a joint recognition from both the star
siderable difference. Non-portability companies did
                                                                       and the firm that they need each other’s capabilities to
not ignore external metrics like client votes or exter-
                                                                       fully succeed, and can both benefit from making the
nally-published rankings, but they often used internal
                                                                       most of each other’s resources.
assessments and measures of activity as well, on the
grounds that the market could not be expected to                       Ultimately, star performers should be aware of the
understand their particular needs and idiosyncratic                    most frequently made job-change mistakes:
products. The internal metrics are typically more
                                                                       1.	 Doing inadequate research on the company or job
subjective that external ones. Analysts watch compen-
                                                                           in question.
sation decisions carefully. Ultimately, the amount of
their bonus is an incentive to stay as well as the belief              2.	 Changing employers solely for financial reasons.
that the contributory input and process were fair and
                                                                       3.	 Allowing discontent in one’s present position
nonpolitical, and that the firm was committed to its
analysts’ success over the long term.                                      to force a move “from” a company, instead of a

Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                  Page 9
Chasing Stars	                                                                                                  Boris Groysberg

   move “to” another.                                                  Acknowledgements
4.	 Overestimating oneself with an inflated assess-                    Introduction
    ment of one’s skills and prospects and how much
                                                                       Part One: Talent and Portability
    one’s actions contributed to dissatisfaction with
    the current employer.                                              1.	      Moving On

5.	 Being unwilling to sacrifice short-term rewards                    2.	      Analysts’ Labor Market
    for long-term opportunity.                                         3.	      The Limits of Portability
For ambitious professionals, it clearly makes sense to                 4.	      Do Firms Benefit from Hiring Stars?
affiliate with, and stick with, the highest-quality orga-
nizations. Many highly talented people are more than                   Part Two: Facets of Portability
willing to trade portability for a nurturing environ-                  5.	     Stars and Their Galaxies: Firms of Origin and
ment and productive interactions.                                      Portability
                          g g g g                                      6.	      Integrating Stars: The Hiring Firm and Porta-
                                                                       bility of Performance
Features of the Book                                                   7.	    Liftouts (Taking Some of It with You): Moving
Reading Time: 8 hours, 470 pages                                       in Teams

Chasing Stars offers profound insights into the fun-                   8.	   Woman and Portability: Why Is Women’s Per-
damental nature of outstanding performance. Human                      formance More Portable then Men’s?
resource executives, education and training manag-                     Part Three: Implications for Talent Management:
ers, and other senior executives will benefit from this                Developing, Retaining, and Rewarding Stars
book. It also offers practical guidance for individuals
about how to manage their careers strategically, and                   9.	  Star Formation: Developmental Cultures at
for companies about how to identify, develop, and                      Work
keep talented employees. The book is the culmination                   10.	      Turnover: Who Leaves and Why
of extensive research by Boris Groysberg concern-
                                                                       11.	      A Special Case of Turnover: Stars as Entrepre-
ing the portability of talent. The first part of the book
                                                                       neurs
provides information about the research study upon
which the book is based, the prior work on the ques-                   12.	       Measuring and Rewarding Stars’ Perfor-
tion of portability, the population of employees that                  mance
the study examined, and the central findings about the
                                                                       13.	      Lessons from Wall Street and Elsewhere
effects of job changes on individual performance and
on the destination firm. The second part of the book                   Appendix
examines the findings of the study in a more in-depth
                                                                       Notes
manner, devoting a chapter to each of the factors that
contribute to variance in performance portability. The                 Index
last part of the book examines what firms can do to
effectively develop, retain, and leverage their best and
brightest employees. It also explores the applicability
of the research findings to other labor markets. Groys-
berg intersperses case studies throughout the text to
demonstrate the research findings. The extensive
use of endnotes and citations, along with a complete
index, make this book useful for future reference after
being read from cover-to-cover.

Contents
Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                  Page 10
Chasing Stars	                                                                                                     Boris Groysberg




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Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved                    Page 11
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Chasing Stars: How Star Performers Often Decline After Changing Jobs

  • 1. August 30, 2011 Chasing Stars The Myth of Talent and the Portability of Performance Boris Groysberg ©2010 by Princeton University Press Adapted by permission of Princeton University Press ISBN: 978-0-691-12720-0 Introduction In the knowledge economy, companies take it for firms turn out to be meteors, quickly losing luster in granted that they must employ the most talented their new settings. performers to compete and succeed. Many firms try Groysberg also explores how some Wall Street to buy stars by luring them away from competitors. research departments are successfully growing, However, in Chasing Stars, Boris Groysberg shows retaining, and deploying their own stars. Finally, the what an uncertain and disastrous practice this can be. book examines how its findings apply to many other After examining the careers of more than 1000 star occupations, from general managers to football play- analysts at Wall Street investment banks and con- ers. Chasing Stars offers profound insights into the ducting more than 200 interviews, Groysberg comes fundamental nature of outstanding performance. It to a striking conclusion: star analysts who change also offers practical guidance for individuals on how firms suffer an immediate and lasting decline in to manage their careers strategically, and for compa- performance. Their earlier excellence often depends nies on how to identify, develop, and maintain talent. heavily on their former firms’ general and proprietary resources, organizational cultures, networks, and col- Unexamined Reliance on Stars leagues. There are a few exceptions, such as stars that Many knowledge-based firms view their employees move with their teams, and stars that switch to better as their most valuable resource. At such companies, firms. Female stars also seem to perform better after managers work hard to attract the best and the bright- changing jobs than their male counterparts do. In the est. When companies do find first-rate talent, they are end, Groysberg suggests that most stars who switch often willing to offer those stars huge salaries, sign- Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved
  • 2. Chasing Stars Boris Groysberg ing bonuses, and stock options—in short, whatever it takes. The value of stars is a powerful idea, one that numerous books and management gurus have popu- Key Concepts larized over the past decade by invoking a so-called “war for talent.” This assumption is the cornerstone • Companies should not assume that finding of many companies’ people-management strate- and buying the best and brightest perform- gies. In essence, the star hypothesis makes sense. But ers will ensure success. Often, a star’s perfor- reliance on stars is a highly speculative managerial mance declines after moving to another job. policy, because not much is known about what drives • Companies must perform due diligence to outstanding individual performance. Both stars and ensure a good fit between the firm and the their employers often assume that outstanding per- star in order to preserve the star’s perfor- formance is the result of a combination of innate mance. talent and good education preparation. However, little clear-cut evidence supports or refutes prevailing • Hiring a star should be a strategic decision, beliefs about why some people excel. undertaken to fulfill a specific operational aim. Firms should guard against overpaying Another hazard of an unexamined reliance on stars for talent, and not underestimate the risk of is that the prevailing belief of the portability of talent demoralizing the existing employees when is actually a “double-edged sword.” For a particu- the star comes onboard. lar company, a prize-winning scientist, for example, might be a unique resource, but unless he or she is • Female stars are cautious when evaluating deeply embedded and loyal, the attractiveness of his new offers and tend to more thoroughly re- or her talents makes that scientist an unreliable source search the new role to ensure the company of a sustainable competitive advantage. In other is an advantageous environment for women. words, the company never knows when another com- Star women who change employers do not pany might lure the scientist away. On the other hand, experience the decline in performance that the other company might attract the scientist to gain star men do. his or her skills and experience but they run the risk • Team-specific processes and relationships of the star scientist becoming a comet, quickly fading count as significant factors for a star’s per- out in a new setting. The question of the portability formance. Therefore, when stars move in of talent offers a promising point of entry into the teams to other companies, their performance longstanding debate about the fundamental nature is more likely to be sustained. of exceptional performance. Groysberg examines whether stars’ performance is indeed portable from • Ambitious professionals should stick with one employer to another in the hope of discovering the highest-quality organizations. Many something fundamental about the origins of perfor- highly talented people will trade portability mance. for a nurturing environment. Knowledge Workers as Free Agents g g g g Over the last few decades, an increasing number of Americans have been employed as knowledge Information about this book and other business titles: workers. These employees view themselves as free pup.princeton.edu agents with portable skills. They attribute their job performance largely to their own talent, skills, and Related summaries in the BBS Library: knowledge, and thus regard themselves equipped to Talent be equally productive in any appropriate workplace. Making People Your Competitive Advantage This outlook is endorsed and promulgated by schol- Edward E. Lawler III ars and authors of business research. The free-agent outlook assumes that skills are portable and can be put to use in a series of jobs. The validation and mar- Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 2
  • 3. Chasing Stars Boris Groysberg ketability of a person’s skills derive not only from environment, companies must find ways to hire and the employee-employer relationship but from exter- retain workers who are increasingly far more commit- nal networks of clients and peers. Thus, knowledge ted to an occupation than to an employer. workers have been repeatedly advised to acquire a portfolio of Over the last few decades, an increasing number of employed flexible skills transferable to other work situations and to cultivate Americans have been…knowledge workers. And the growth extensive external networks. of this employment sector is expected to continue: the Bureau This free agent knowledge worker of Labor Statistics reports that professional occupations will view has produced a fundamen- grow most quickly and add more jobs than any other employ- tal shift in prevailing employment ment category in the United States between 2012 and 2014. patterns from long-term employ- ment to short-term transactional relationships between knowledge workers and their Not all researchers agree that all of knowledge work- employers. This constant transferability of talent is ers’ skills are portable. Some distinguish between alarming to employers in businesses, especially con- two types of human capital: general skills, which sidering the bond between top performers and their are of potential value to numerous employers, and clients renders an individual’s client base mobile as firm-specific skills, which are useful only to a single well. As a result, firms have become increasingly will- employer. General skills, such as literacy or initiative, ing to poach top talent from rival firms. In this new raise workers’ productivity at many potential places of employment. Firm-specific skills, such as mastery of a proprietary computer system, increase workers’ About the Author productivity at only one firm. Those who assign little importance to firm-specific human capital tend to Boris Groysberg is the Thomas S. Murphy assume that a given worker will be equally produc- Associate Professor of Business Administration tive in comparable workplaces. Those who emphasize in the Organizational Behavior unit at the Har- the firm-specific component of human capital argue vard Business School. He currently teaches the that changing employers will cause a decline in per- Managing Human Capital course in the second formance until an employee develops skills specific to year elective course of the MBA program and in the new firm. several Executive Education programs. Groys- The performance of any worker is made up of a mix of berg’s research focuses on the challenges of innate, acquired, and organizational capabilities. But managing professional service firms. In par- when so much strategic advantage can be gained by ticular, his work investigates how a firm can be hiring, developing, and retaining stars, the question systematic in achieving a sustainable competi- of how the performance of stars differs from that of tive advantage by leveraging its employees. He the merely competent is a matter of great interest. In examines how firms develop, hire, retain, and everyday psychology, the notion that some people are utilize star knowledge workers. Groysberg has born with more talent than other is a firmly ingrained won, for two consecutive years, the Strategic idea. Success is commonly thought to be the result Management Society PhD Fellowship (Booz of personal factors, such as intelligence, creativity, Allen Hamilton/SMS fellow) for his research on or talent. If a star’s performance is predominantly a talent management. In 2001, he was also named function of his or her individual talent, or of learned runner up for the Best Conference Paper Prize. but generally applicable skills, it is by definition read- He holds a DBA in Business Policy from Har- ily portable to another employer. vard Business School and a bachelor’s degree in If the performance of star employees depends on accounting from New York University. resources and unique characteristics of the firm, and is thus attributable as much to the firm as to it stars, Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 3
  • 4. Chasing Stars Boris Groysberg such a firm is well positioned to create a sustainable 2. The number of analysts is relatively small (about competitive advantage. The difficulty lies in deter- 10,000), making it possible to collect reliable data mining how much of a star’s performance lies in his on the entire population of analysts instead of or her own innate talent and unique skills and how relying on statistical data. much relies on the resources of the company he or she 3. Due to the existence of rich, thorough, and trust- works for. worthy data, analysts’ achieve- A brilliant, Nobel-prize winning scientist may be a unique ments could be examined at different levels: demographic, de- resource, but unless he has firm-specific ties, his perfect mobil- partmental, firm, sector-specific, ity makes him an unlike source of sustainable advantage. [Does] and at different points in time. his productivity [have] to do with the specific team of research- 4. Security analysts encounter ers of which he is a part? Does it depend on his relationship few external distractions when with talented managers who are exceptionally adept at manag- they change employers, mostly ing creativity? Does it depend on the…unique culture of the because a very large majority of these analysts continue to live and firm? work in New York, continue to focus their analysis talents in the In the absence of hard answers to questions about the securities of one industry, and dealt with the same drivers of outstanding performance, employers tend clients they served when working in the previous to act on the assumptions embodied in their corpo- firm. rate cultures. Companies that embrace the view that knowledge workers are free agents with thoroughly 5. Virtually without exception, top jobs on Wall portable skills tend to deemphasize company-specific Street are filled with the help of search consul- skills. Instead of developing their own stars, they tants, who have an unusual degree of embedded- believe that they can simply hire talented individuals ness in the industry and acute insight into indi- from an efficient labor market. Nevertheless, the ques- vidual and environmental factors that condition tion remains: Are those who excel in the workplace the fit between an analyst and a new employer. truly mobile free agents with highly portable skills, Their role is to enhance the portability of perfor- or is their performance primarily driven by adept use mance. of the resources of the specific organization in which 6. Star analyst’s job changes are reported promi- they thrive? The answer to this question has profound nently in the financial press, making it possible to implications for how organizations hire, develop, capture the market’s reactions to such moves. retain, compensate, and deploy their best performers. Moreover, it has a direct bearing on the decisions for By analyzing what happened to the job performance individuals concerning their own careers choices. of star Wall Street security analysts when they moved from one firm to another, Groysberg’s research offers A Look at Wall Street Security Analysts new insight concerning the nature of work perfor- Groysberg focused his research on the capabilities of mance among knowledge-based professionals. star performance in the security analysis profession. These researchers and their Wall Street employers Star security analysts claim they have portability, hold a strong prevailing belief in free agency, and thus because they can carry their relationships with the in the portability of outstanding performance. They companies they cover and the clients whose informa- also exhibited six other features that positioned them tional needs they fulfill. They maintain relationships as excellent subjects of his research: with managers of the companies they track, including CEOs. It is rare for a star analyst to lose a client after 1. The performance of analysts is assessed annually transferring firms. Analysts also seek out relation- using clear standardized measures and is publicly ships with suppliers and other sources of information, reported. including relationships with the press to promote Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 4
  • 5. Chasing Stars Boris Groysberg their expertise. The type of training analysts receive cess of their employers’ capabilities and resources. is general enough to apply to the work done at other • When contemplating a move, stars should try to firms as well. undertake a dispassionate and systematic as- Star analysts that switch firms often leave behind sessment of the drivers of their past performance relationships with other in-house professionals upon before taking any other steps. They should weigh whom they have become interdependent. These rela- an increase in compensation against the probabil- tionships are essential to performance and contribute ity of a future performance decline. materially to analysts’ success. Access to other capable • These individuals should also conduct a clear- colleagues who cover a closely related sector makes eyed assessment of the quality of their current an analyst’s research more insightful. Also, strong firm when compared to that of likely future senior analysts need the support of strong associates employers. A firm with fewer resources and less and a strong sales force. When a star analyst moves to accomplished colleagues might have a debilitating another firm, the relationship with junior analysts is effect on performance, no matter how talented the lost and must be rebuilt. Relationships with company star is or how hard he or she works. traders who buy and sell stocks and provide the ana- lyst with valuable information are broken. Research directors in [T]he stock market viewed [announcements of departing star firms have an enormous impact analysts] as negative but not significant events. We found that on the performance of star ana- [announcements of the acquisition of star analysts by invest- lysts, because they provide direction and support, and they ment banks traded on the New York Stock Exchange] were decide how the analysts allo- accompanied by an immediate average loss in the value of the cate their time, how to staff the bank’s stock of 0.74 percent….A loss of three-quarters of a research department, and how to compensate each analyst. Several percentage point over a three-day period…corresponds to an other relationships and channels immediate reduction in investors’ equity averaging $24 million. of support are interrupted when a star analyst moves. No longer can they rely on the Do Firms Benefit from Hiring Stars? help and advice of portfolio strategists, technical ana- Many articles and books promulgate the existence lysts, and the investment committee. Training that the of a war for talent and state that the increasing tech- analysts received for firm-specific products and offer- nological and knowledge-based tilt of advanced ings is not transferable to their new roles in another economies is creating an army of footloose free agents firm. with portable skills. Some writers proclaim that the most talented employees move most often, and the Groysberg’s research revealed that star analysts who kind of company-specific knowledge that was once switched employers paid a high price for leaving: valuable to both employer and employee no longer overall, their job performance plunged sharply and retains much value for either party. Because talent continued to suffer for at least five years after moving is flighty, managers need to get talented employees to a new firm. The evidence refutes the prevailing up to speed fast so they can begin contributing to the belief in the industry that analysts’ skills are thor- firm. An alternative scenario asserts that firms should oughly portable—independent of the particular firm lure stars with attractive offers and retain them with where they work—and that analysts can move with- individualized career customization. out suffering a decline in performance. The research points to a few lessons for star analysts and other Post-industrial economies are no doubt increasingly exceptional knowledge workers to keep in mind: dominated by knowledge-based work. Many com- panies assume that if their products or services are • Individual star performers have a strong and per- knowledge-dependent that they should stake their sistent—and potentially career-damaging—ten- competitive advantage on the talents of their employ- dency to undervalue the importance to their suc- ees. But the evidence of the study documented in Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 5
  • 6. Chasing Stars Boris Groysberg Chasing Stars suggests very different conclusions contribute to the firm’s performance. Additionally, about how to pursue competitive advantage in a the study found consistent evidence that investors knowledge-based field. The author’s evidence points viewed were weary about such appointments, and out that building capacity in a company by hiring perceived them as value-destroying. stars might not work well, and could result in three Ultimately, the research study suggests that compa- undesirable outcomes: nies should re-evaluate their practices for stars. Their hiring should be a strategic deci- [T]he research department at Lehman Brothers excelled at gen- sion, not a knee-jerk reaction to a erating firm-specific human capital. During its heyday in the perceived opportunity or emer- late 1980s and 1990s…, Lehman essentially mounted a ‘triple- gency. In general, a firm should contemplate hiring a star only to threat’ department: in hard, soft, and product-based ways, it fulfill a specific operational aim: to built a team of analyst whose skills were firm-specific….[A] raise standards or introduce fresh nalysts were encouraged to work in teams, and to collaborate ways of doing business. Even with across sectors. …Lehman also adopted proprietary information this clear-cut goal in mind, a firm must watch out for the potential systems…The result was a culture and a set of work practices corrosive effects that a newcomer that analysts knew they would find at no other firm. has on morale and dedication from other employees. It is imperative for a firm to perform pre-acquisition research. Com- 1. The performance of the star can suffer in the wake panies should develop accurate projections of growth of the move. and profit margins to ensure anticipated gains from 2. The much-publicized outside hire can cause hiring outstanding performers for the company, not resentment in the department, which can result in just an advantage for the stars themselves. a breakdown in morale, teamwork, and commu- Firms of Origin and Portability nication. of Performance 3. The firm might find that it paid more for its new The phenomenon of performance portability is star than is justified by the results. closely linked to questions of retention and turn- over. Efforts by firms to keep employees from leaving In his study, Groysberg found that the most active often go hand in hand with practices that lessen por- seekers of star analysts were firms that were unsuc- tability. Particularly in a fluid and opportunistic cessful at developing their own talent or less interested job market, non-portability and retention intersect in doing so than in pursuing short-term performance. when some analysts recognize that they are better Star analysts tended to quit their jobs at a point in time off, and perform better, if they stay. Firms that keep when their firms of origin were underperforming employees embedded in firm-specific processes limit the market. The acquiring firms attempted to better their employees’ ability to achieve star performance their performance by stealing talent from firms expe- elsewhere. Conversely, those companies that focus riencing significantly worse performance. Research less on firm-specific processes tend to have a higher departments that lost talent were anxious to replace turnover rate of high performers. However, pro- it, but that effort usually took months. Other analysts moting non-portability of performance is rarely an were asked to step in to cover the gap caused by their explicit corporate goal. Firms that employ knowledge departed colleagues, which concerned clients and workers seek to make the most of those employee’s threatened to downgrade the rankings of the over- valuable skills, and different approaches to doing so worked analysts. In this type of job market, bidding happen to promote or limit portability. Fundamen- wars for star performers raised the cost of filling these tally, the performance of stars is more likely to be positions to dizzying heights. Typically, a firm over- portable when the new employer uses an equivalent estimated the value of an outside star and paid more process model as the company of origin. When the for the star’s services than he or she would ultimately way a company manages and develops its employ- Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 6
  • 7. Chasing Stars Boris Groysberg ees reinforces the idiosyncratic characteristics of its ence a change in performance tend to overvalue their products, processes, structures, systems, and cul- universally applicable general skills, and underesti- ture, it becomes difficult for stars to achieve similar mate their intellectual tool kits firm-specific origins. performance levels in another company. Firms can This unwelcome discovery is matched by the sur- benefit by strategically communicating to employees prise of hiring firms’ executives when they discover how much value the company’s products, services, the degree to which the stars’ brilliance was specific culture, and processes add to their employees’ perfor- to the culture of the company from which they came. mance. Employees often over-estimate the portability Stars that are hired to exploit their existing set of skills of their performance, and by reinforcing their notion in similar surroundings often have the most success that their performance is dependent on unique char- in achieving star performance again. Those stars who acteristics of their employer, the company helps them are hire to explore new capabilities and skills are least recognize that they possess and benefit from firm- likely to achieve star performance. specific human capital. In the study, some companies Hiring an entire team of stars, know as a lift-out, has highly valued and rewarded work from analysts that become more common in several industries. When required firm-specific skills. Even though the analysts stars move in teams from one company to another, realized that they were compromising their porta- bringing team-specific processes and relationships bility, they felt irreplaceable and invested heavily in with them, their performance declines the least. For mastering the firm-specific processes. They passed up the most part, stars do not develop in a vacuum; many offers from other companies, because they felt their performance depends heavily on the people valued and supported. with whom they work. If they can bring some of that The Hiring Firm and Performance firm-specific relational capital with them from one Portability employer to another, their chances of maintaining Companies often have difficulty assimilating a star. their exceptional performance increase dramatically. The study revealed that many companies did not Most often, team members are motivated to move integrate new stars properly, and their new analysts’ together, because they can perpetuate relationships performance deteriorated accordingly. Few compa- and networks that they value highly, especially with nies had put in place carefully considered strategies other high-performing colleagues. for assimilating incoming stars post-hire. Most of the studied Though the plug-and-play scenario [of hiring star analysts] is investment banks expect that largely a fantasy, it is important to move fast on multiple fronts they can simply “plug and play” to orient the new star to the department and other parts of the a star. But the integration process is rarely that simple. Even stars firm…[H]ire with care but integrate deliberately and fast….[A] need time to adjust. The firms d hoc efforts at integrating a new employee are insufficient. that were most successful at assimilating stars were those that had thought deeply One group of analysts in the study reliably main- about the hiring and assimilation processes. These tained their star rankings even after changing firms analyzed their own cultures and pinpointed the employers: women. Unlike their male counterparts, desirable attributes of the stars they had developed female stars that changed employers performed just in-house. They then sought stars with the same quali- as well as those who stayed put. Two reasons can ties from firms with similar cultures. In some firms, be offered to explain this phenomenon: (1) the best this analytical hiring process is considered a vital female analysts appear to build their franchises on source of competitive advantage. external relationships with clients and the companies Casual or impromptu efforts at integrating a new they cover, rather than on relationships within their employee are insufficient. Smart companies do a firms, and (2) women evaluate prospective employ- good deal of preliminary work to plan the integra- ers more cautiously and analyze more factors than tion of an incoming employee and provide plenty of men do before uprooting themselves from a com- hands-on orientation after the move. Stars that experi- pany where they are already successful. Star women Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 7
  • 8. Chasing Stars Boris Groysberg seek new employers who will allow them to continue formers. They became involved in a hands-on way building successful franchises their own way. These with development initiatives. women made certain their new firms would provide • Ongoing development of experienced analysts. the resources they would need to overcome the drag The feature of development cultures that was on performance that a job change entails. directly pertinent to stars’ performance was the Developing Talent conviction, embodied in practice, that training If portability of star-quality performance is more often and mentorship are appropriate for experienced a myth than a reality, it is crucial for knowledge-based practitioners as well as beginners. This practice firms to figure out how to cultivate and retain their has implications for retention of outstanding per- own stars. Firms that nurture a development culture formers, for individual and departmental morale, are far more successful at both producing and retain- and for the departmental budget. ing stars. Directors of research analysts at the studied Turnover of Stars firms who opted to develop stars in-house tended However, the effort to develop stars clearly is not a to share a positive, can-do outlook. Techniques for wise investment if the stars then depart to shine in developing knowledge-based talent vary, but they some other firm’s constellation. Understanding the share the following characteristics: patterns and drivers of turnover among the best and brightest is crucial for knowledge- [R]esearch departments [on Wall Street] rarely provided formal based firms, whose star employees training or mentoring to supplement the traditional appren- constitute their primary strate- gic assets. Some of these patterns ticeship method….Even less common was a concerted internal include: effort to develop analysts into stars; the most popular means • Turnover among star- and of acquiring star analysts was to lure them from other firms… non-star analysts. Star research Over the course of our study, only nine firms developed more analysts examined during the than 8 percent of their analysts into stars. study were half as likely as non- stars to change employers. Most commonly, stars tend to leave firms for increased • Individualized developmental agendas. The goal compensation and the desire to join a firm or team of successful in-house development efforts is not with more resources and capabilities. to nudge participants toward a formulaic model • Turnover within different cultures. Stars are but to help them better pursue their individual more likely to change employers if they work for strategies and creative impulses. firms in which the culture promotes learning and • Cross-fertilization and flexible development mastering portable skills. Companies that foster processes. With individualized development firm-specific skills experience a low turnover rate programs, analysts can be offered a diverse and of stars. flexible set of developmental practices. Some ana- Groysberg’s study revealed that a number of factors lysts could be mentored and others could attend affect turnover rates. Stars are less likely to exit if individually designed training programs. Many they have a high rank among colleagues, work with companies offered developmental programs that high-quality colleagues, have longer tenure, are part included peer mentoring, critiquing of colleagues’ of a mid-sized research team, work for directors who work products, and sharing best practices across have long tenure, are supported by a high-quality sectors. sales team, and are well compensated. Stars are more • Intense support from the research director. For likely to change employers when their directors leave those companies that embraced developmental or when they perceive they are part of a small team programs for analysts, the directors expressed an with little resources and/or a large team with minimal intense, passionate belief in nurturing star per- support. Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 8
  • 9. Chasing Stars Boris Groysberg Groysberg’s study found three types of turnover Lessons from Wall Street and Elsewhere among research analyst stars: (1) moving to a com- For both firms and individuals, there is more than one petitor, (2) leaving the profession, and (3) leaving for path to superior performance. But they should keep in entrepreneurship opportunities. None of the factors mind that firm-specific human capital is highly likely that drive turnover have a significant influence for to have performance-promoting value for those who those analysts that leave to become entrepreneurs. possess it and who remain with the same employer. The study also suggests that analysts’ skills were not Firms that provide these sources of firm-specific readily portable to their new enterprises. Analysts processes and skills training, compensation, and/ who become entrepreneurs must learn new skills as or tenure can reap a powerful benefit: they can keep they became managers as well as producers. It is not their star performers and create a potential source of unusual for former analysts to abandon entrepreneur- sustained competitive advantage. ship and rejoin their former firms. Fundamentally, turnover is a com- As a rule of thumb, incentive and compensation systems tended prehensive measure of numerous decisions that individuals make to become embedded and to change very little over time. Once in the expectation that they can do specific goals had been put in place, the compensation sys- better elsewhere. Those decisions tem built around those goals operated like an informal con- might be strategic; individuals tract. Change the goals and the metrics could alienate veteran might move because they see roadblocks in their path, or they employees and prompt them to seek another employer who still dislike their directors, or they rewarded the behaviors they had worked hard to perfect. receive offers they cannot refuse. Quite often, stars who left a firm failed to grasp how Hiring a star should be a strategic decision, under- much they had relied on its resources. taken to fulfill a specific operational aim. For firms Compensating Stars that look to the labor market for fully formed talent, in preference to taking the development route, it All the research directors interviewed for the study should be a high priority to guard against overpay- reported significant differences between total com- ing. It is also easy for firms to underestimate the risk pensation rates for stars and for average performers. of demoralizing the existing employees when an Three factors largely determined analyst’s pay: overcompensated star comes onboard. Finally, reten- their publicly-published rankings, the results of the tion appears to be a function of organizational factors sales-force survey, and job offers from competitors. like first-rate colleagues, suggesting that talent tends Groysberg’s study discovered that analysts with simi- to attract and keep other talent in a self-reinforcing lar rankings could receive different compensation manner. Development of star performers is not a based on their specific sectors. Assessment practices matter of pampering, crude incentives, or lavish out- at non-portability and portability firms showed a con- lays. It involves a joint recognition from both the star siderable difference. Non-portability companies did and the firm that they need each other’s capabilities to not ignore external metrics like client votes or exter- fully succeed, and can both benefit from making the nally-published rankings, but they often used internal most of each other’s resources. assessments and measures of activity as well, on the grounds that the market could not be expected to Ultimately, star performers should be aware of the understand their particular needs and idiosyncratic most frequently made job-change mistakes: products. The internal metrics are typically more 1. Doing inadequate research on the company or job subjective that external ones. Analysts watch compen- in question. sation decisions carefully. Ultimately, the amount of their bonus is an incentive to stay as well as the belief 2. Changing employers solely for financial reasons. that the contributory input and process were fair and 3. Allowing discontent in one’s present position nonpolitical, and that the firm was committed to its analysts’ success over the long term. to force a move “from” a company, instead of a Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 9
  • 10. Chasing Stars Boris Groysberg move “to” another. Acknowledgements 4. Overestimating oneself with an inflated assess- Introduction ment of one’s skills and prospects and how much Part One: Talent and Portability one’s actions contributed to dissatisfaction with the current employer. 1. Moving On 5. Being unwilling to sacrifice short-term rewards 2. Analysts’ Labor Market for long-term opportunity. 3. The Limits of Portability For ambitious professionals, it clearly makes sense to 4. Do Firms Benefit from Hiring Stars? affiliate with, and stick with, the highest-quality orga- nizations. Many highly talented people are more than Part Two: Facets of Portability willing to trade portability for a nurturing environ- 5. Stars and Their Galaxies: Firms of Origin and ment and productive interactions. Portability g g g g 6. Integrating Stars: The Hiring Firm and Porta- bility of Performance Features of the Book 7. Liftouts (Taking Some of It with You): Moving Reading Time: 8 hours, 470 pages in Teams Chasing Stars offers profound insights into the fun- 8. Woman and Portability: Why Is Women’s Per- damental nature of outstanding performance. Human formance More Portable then Men’s? resource executives, education and training manag- Part Three: Implications for Talent Management: ers, and other senior executives will benefit from this Developing, Retaining, and Rewarding Stars book. It also offers practical guidance for individuals about how to manage their careers strategically, and 9. Star Formation: Developmental Cultures at for companies about how to identify, develop, and Work keep talented employees. The book is the culmination 10. Turnover: Who Leaves and Why of extensive research by Boris Groysberg concern- 11. A Special Case of Turnover: Stars as Entrepre- ing the portability of talent. The first part of the book neurs provides information about the research study upon which the book is based, the prior work on the ques- 12. Measuring and Rewarding Stars’ Perfor- tion of portability, the population of employees that mance the study examined, and the central findings about the 13. Lessons from Wall Street and Elsewhere effects of job changes on individual performance and on the destination firm. The second part of the book Appendix examines the findings of the study in a more in-depth Notes manner, devoting a chapter to each of the factors that contribute to variance in performance portability. The Index last part of the book examines what firms can do to effectively develop, retain, and leverage their best and brightest employees. It also explores the applicability of the research findings to other labor markets. Groys- berg intersperses case studies throughout the text to demonstrate the research findings. The extensive use of endnotes and citations, along with a complete index, make this book useful for future reference after being read from cover-to-cover. Contents Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 10
  • 11. Chasing Stars Boris Groysberg A Note to Our Readers We at BBS encourage our readers to purchase the business books we summarize. BBS Summaries are intended as a service to busy professionals, as we recommend only those books that are worth your time to read in their entirety. We apply stringent criteria in selecting only the best business books, and in that selection process, strive to help you make informed book-purchasing decisions. Click to Buy This Book This book is available at bookstores and online booksellers. Business Book Summaries® is a service of EBSCO Publishing, Inc. For more information about BBS, to subscribe to BBS, or to provide us feedback, visit our Web site. www.ebscohost.com EBSCO Publishing Inc. 10 Estes Street Ipswich, MA 01938 USA Copyright of Business Book Summaries, Business Book Review, BusinessSummaries and BizSum is property of EBSCO Publishing Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download or email articles for individual use. Business Book Summaries® August 30, 2011 • Copyright © 2011 EBSCO Publishing Inc. • All Rights Reserved Page 11
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