Want to blog for your law firm website, but don't know where to start? Digital Content Lead at GNGF walks through some simple digital marketing techniques that can you into a blogging pro.

1. Blog Like You Mean It:
Why, Who, and How
chase@gngf.com

2. WHY WE BLOG
New, relevant content
consistently being added
to your website
@gngfound

3. WHY WE BLOG
1. Shows Google that your
site is active and
contributing worthwhile
information.
@gngfound

4. WHY WE BLOG
2. Shows website visitors
that you are active and
knowledgable about the
industry and the local
community.
@gngfound

5. WHY WE BLOG
3. Provides more authorship
weight to site.
@gngfound

6. WHY WE BLOG
3. But, Author Rank still exists
• Google looks at bylines
• If credited author also has many
other articles/posts that have
gained attention, could rank your
post higher
@gngfound

7. WHY WE BLOG
@gngfound

8. AUDIENCE
@gngfound
NOT WRITING
for
OTHER LAWYERS

9. AUDIENCE
Your audience is the general public—
people not familiar with the legal industry.
Write in simple terms:
• Keep legal jargon to a minimum
• Write in an easily digestible format
• Think as if you were explaining
something to a client you had just met
@gngfound

10. STEP 1: RESEARCH
@gngfound
But what am I supposed
to write about?

11. STEP 1: RESEARCH
Write about topics in the news by:
1. Commenting on a case or
story that is making
headlines
2. Giving your perspective on a
trending topic
3. Localize a national story
@gngfound

12. STEP 1: RESEARCH
@gngfound
Curated Content
1) Research on Google
3) Always Source
4) Add Content (>80%)

13. STEP 1: RESEARCH
Use Google Alerts, New York Times, CNN, and Twitter Trends to see what people are
@gngfound
talking about.

14. STEP 1: RESEARCH
Use Google Alerts and Twitter Trends to see what people are talking about.
@gngfound

15. STEP 1: RESEARCH
@gngfound
What questions do clients commonly ask you?
WRITE DOWN 3 QUESTIONS THAT CLIENTS COMMONLY ASK YOU
Write a blog that answers each of these questions.

16. STEP 1: RESEARCH
Local ideas
• Your favorite Colorado Springs
restaurant
• An upcoming Colorado Springs event
• Sponsoring a local team
• Talk about local volunteer or charity
opportunities
• Best place in Colorado Springs to…?
@gngfound

17. STEP 2: WRITE
Use:
• Keywords (personal injury, car
accidents, Colorado Springs
lawyer)
• Long-tail keywords (hurt in car
accident in Colorado Springs,
Colorado brain injury laws)
• Common terminology
@gngfound
Don’t Use:
• Spammy techniques (Colorado
Springs personal injury attorney
serving Colorado Spring residents
hurt in Colorado Springs car
accidents.)
• Legal jargon

18. STEP 2: WRITE
@gngfound
Think about your title.
Use keywords and be creative.

19. STEP 2: WRITE
Titles that work:
@gngfound
•Numbered lists:
“5 Things to Know about Ski
Injuries in Colorado Springs”
• How to:
“What to Do after a Car Accident
in Colorado Springs”
• Provocative questions
“Hurt in a Car Accident—While
High. Now What?”

20. Creating Content
Length Of Post
1,000+ words

21. Step 3: Publish
Schedule posts to
publish periodically…
not all at once.

22. Step 3: Publish
GET SOCIAL

23. Blog Like You Mean It:
Why, Who, and How
chase@gngf.com