Discover how AEM Mobile can be used to manage ALL of your mobile applications. These slides accompany a lab that was created for Adobe Summit 2016. Associated GitHub proejct: https://github.com/Adobe-Marketing-Cloud-Apps/aem-mobile-hybrid-reference

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Manage your existing mobile apps with AEM Mobile
Anthony Rumsey

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Overview
3
1 | Welcome and Overview
2 | AEM Introduction
3 | AEM Mobile Introduction
4 | Managing App Content & Updates
5 | Measure App Usage

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Adobe Experience Manager Mobile
4
A product to build and manage mobile apps that
leverages enterprise content, offers rapid time to market,
deep extensibility and integrates with Adobe Marketing
Cloud for app measurement and optimization.

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Build. Manage. Measure. Optimize.
Create Your
App Experience
Connect
Your Data
Manage and
Publish Apps
Measure
Your Impact
One unified dashboard
lets you control all of your
company’s apps, and
publish across platforms
and devices.
Bring in valuable
customer and product
information by integrating
with third party APIs and
critical business systems.
Pull existing assets or
create new content – and
bring it all to life in an
engaging app
experience.
Harness the Adobe
Marketing Cloud solutions to
drive engagement with
personalized content,
targeted messaging and
tracking user activity.

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we.Tracker
 Existing hybrid mobile app in the app store
 Challenges
 Lengthy update cycles require developer involvement
 Difficult to leverage existing content
 Understanding app usage
 Requirements
 Consolidate all apps under common platform
 Allow non-developers to make and manage content
 Rapidly and continually review app
 Increase engagement with app messaging and tracking

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DEMO

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Goals
8
Continually review
app during its
entire life cycle
Seamlessly
manage app
content and
updates
Manage existing
app in AEM Mobile

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AEM Introduction
Module 1

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Sites Assets Communities Forms Mobile
Adobe Experience Manager

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Module 1: Lessons
 Log in to AEM
 http://localhost:4502
 Review the AEM interface
 Access the AEM Mobile app
catalog

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AEM Mobile Introduction
Module 2
Managing Existing Mobile Applications

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Manage Existing Applications
Existing Native Apps
(iOS, Android, Windows)
AEM Mobile Apps
(native app + HTML/JS)
Existing Hybrid Apps
(HTML/JS)
• Content management features built into the AEM Mobile app
runtime
• Import existing hybrid applications from Cordova or PhoneGap
• Author new application screens in AEM using drag-n-drop tools
• Extend with Adobe Mobile Services to integrate with Adobe
Analytics and Target
• Add Over-the-Air Update plug-in to enable app updates without app
store submission
• Coming soon for native applications too !!

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Manage Existing Applications
MarketerDeveloper

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Mobile Application Lifecycle
 Marketers are in-control of on-going
application lifecycle management
 Rapidly update application content
 Send notifications and in-app
messages
 Understand application usage /
analytics
 Optimize content based on analytics
 Deliver updates directly to app
Update App
Screens and
Content
Deliver
Updates to
App
Send
Update
Notifications
Engage with
In-app
Messages
Analyze with
Adobe
Analytics

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Module 2: Lessons
 Import existing mobile application into AEM Mobile
 Instantly review hybrid application
 Manage app details
 Capture and send app
screenshots

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Managing Content
Module 3

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Managing Content
 Centralized interface for managing apps across the enterprise
 Author new application screens using drag-n-drop tools
 Deliver new experiences to the app without need to update in the app stores
AEM Author Content UpdateAEM Publish Installed
Apps

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Module 3: Lessons
 Install content package to enable
authoring
 Create a page using templates
 Edit a page using components
and assets
 Create a page using existing data
 Review an app update
 Create an app update

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Measure Usage
Module 4

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Measure & Optimize
 Adobe Analytics integration
 Engagement and targeting through
app messaging
 Push notifications
 Adobe Target integration

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Module 4: Lessons
 Assign an Adobe Mobile Services
configuration to the existing app
 Explore mobile application usage
 Activate in-app messages
 Create and manage push notifications
 Send a push notification

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Takeaways
25
Marketers gain
control of
application life
cycle
Quickly deliver new
experiences to
drive engagement
Manage all apps
from one common
dashboard

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Q&A
26
Anthony Rumsey
Twitter: @planetrumsey

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