Tom Daley advertises a new swimming product called Ice Dive in a poster. He is pictured in front of the UK flag wearing swimming trunks and looking ready to dive, to show that he uses and recommends the product. The poster was published in Hello magazine in December 2011. It aims to make men want to buy the product by showing how it can help them look like Tom Daley. Kate Moss advertises Rimmel lipstick in a poster. She gives a seductive look at the camera to promote the lipstick and how it can help women look beautiful and confident. The UK flag is in the background to show her British pride in the brand. The poster aims to get women to buy multiple