Charles de Gruchy, Brooks Brothers Customer Retention program design 042814
•Download as PPT, PDF•
1 like•252 views
Retailers are always challenged to increase retention rates and the profits that grow along with it. We tested several options but this delivered the best for the simple reason that it integrates across all media and is built on known business values, e.g. our best customer profile, etc.
Recommended
More Related Content
Viewers also liked
Viewers also liked (13)
More from Leadership for Directors | VPs of CRM & Analytics in the Greater New York City Area
More from Leadership for Directors | VPs of CRM & Analytics in the Greater New York City Area (20)
Recently uploaded
Recently uploaded (20)
Charles de Gruchy, Brooks Brothers Customer Retention program design 042814
- 1. BROOKSBROTHERSMODEL MID STAGE ATTRITION EARLY STAGE ATTRITION 1X BUYERS DOWNWARD MIGRATORS SEGMENTFILE Model and identify customers for digital contact Launch display media campaign Test plus – Direct Mail TRADING AREA Associate outbound Beacon Display Direct Mail EMail Test plus – EMail TRADING AREA BASED INTEGRATED RETENTION PROGRAM DESIGN TRADING AREA Associate outbound TRADING AREA Associate outbound SITE – RealEstate/Monetate