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Brooks Brothers 2012 - 2013 Email Performance Metrics

The document presents email campaign performance data from March 2012 to March 2013, detailing metrics such as delivered emails, revenue, open rates, click rates, conversion rates, average order value, and unsubscribe rates. It includes summaries for various campaigns on specific dates, outlining the effectiveness and engagement of each email campaign. Overall, it provides insights into the marketing strategies and outcomes over the analyzed period.

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Email Results Charles de Gruchy March 2012 - 2013
Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 1, 2013 March 2, 2012 • Enjoy Special Savings Throughout the Store During Our Spring Essentials Event March 1, 2013 • Subject line 1 • Subject line 2 • Subject line 3 1 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/2/2012 20120302_FAC_Two 229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05% 3/2/2012 Total 229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05% 3/1/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/1/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 2, 2013 March 3, 2012 • Black Fleece: Greyscale • Clearance - Save Up to 60% March 2, 2013 • Subject line 1 • Subject line 2 • Subject line 3 2 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/3/2012 20120303_BlackFleece 4,724 $ 5,128 $ 1.09 38.7% 18.73% 0.36% $ 301.63 0.04% 20120303_Clearance 800,503 $ 192,561 $ 0.24 12.0% 5.04% 0.13% $ 182.01 0.03% 3/3/2012 Total 805,227 $ 197,689 $ 0.25 12.1% 5.12% 0.13% $ 183.90 0.03% 3/2/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/2/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 3, 2013 March 4, 2012 • No Campaigns March 3, 2013 • Subject line 1 • Subject line 2 • Subject line 3 3 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/4/2012 No Campaigns 3/3/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/3/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 4, 2013 March 5, 2012 • Prep Them Perfectly With Our Kids' Navy Blazer Collection March 4, 2013 • Subject line 1 • Subject line 2 • Subject line 3 4 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/5/2012 20120305_KidsBlazers 807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06% 3/5/2012 Total 807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06% 3/4/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/4/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 5, 2013 March 6, 2012 • No Campaigns March 5, 2013 • Subject line 1 • Subject line 2 • Subject line 3 5 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/6/2012 No Campaigns 3/5/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/5/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 6, 2013 March 7, 2012 • Warming Trends - New Arrivals for Spring March 6, 2013 • Subject line 1 • Subject line 2 • Subject line 3 6 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/7/2012 20120307_NewArrivals 808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06% 3/7/2012 Total 808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06% 3/6/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/6/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 7, 2013 March 8, 2012 • Shop Our Digital Supima Catalog and Save $25 Off Your Supima Purchase of $100 March 7, 2013 • Subject line 1 • Subject line 2 • Subject line 3 7 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/8/2012 20120308_Supima_Catalog 810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03% 3/8/2012 Total 810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03% 3/7/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/7/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 8, 2013 March 9, 2012 • Save on Your Favorites During Our Spring Essentials Event • Save Up to $200: Online Exclusive Today Only • Mark Your Calendars - Corporate Members Save 30% on March 15th March 8, 2013 • Subject line 1 • Subject line 2 • Subject line 3 8 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/9/2012 FAC_SpringEssentials 97,961 $ 1,538 $ 0.02 11.2% 1.15% 0.01% $ 192.22 0.05% WardrobeEventPreview 810,390 $ 98,871 $ 0.12 9.7% 1.45% 0.03% $ 340.93 0.03% CIS_SavetheDate_TEST1 16,916 $ 5,742 $ 0.34 21.7% 5.16% 0.12% $ 273.41 0.11% 3/9/2012 Total 925,267 $ 106,150 $ 0.11 10.1% 1.48% 0.03% $ 332.76 0.03% 3/8/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/8/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 9, 2013 March 10, 2012 • Save Up to $200: 3 Days Only - Online & In-Store March 9, 2013 • Subject line 1 • Subject line 2 • Subject line 3 9 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/10/2012 20120310_WardrobeEvent 809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00% 3/10/2012 Total 809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00% 3/9/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/10/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 10, 2013 March 11, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th • Last Day to Save Up to $200 Online & In-Store March 10, 2013 • Subject line 1 • Subject line 2 • Subject line 3 10 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/11/2012 CIS_SavetheDate_TEST2 17,441 $ 2,621 $ 0.15 22.6% 4.71% 0.07% $ 201.63 0.08% 20120311_WardrobeEvent 809,427 $ 52,331 $ 0.06 8.7% 0.82% 0.02% $ 331.21 0.03% 3/11/2012 Total 826,868 $ 54,952 $ 0.07 9.0% 0.90% 0.02% $ 321.36 0.03% 3/10/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/10/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 11, 2013 March 12, 2012 • Last Day to Save Up to $200 Online & In-Store • Final Hours to Save Up to $200 Online & In-Store March 11, 2013 • Subject line 1 • Subject line 2 • Subject line 3 11 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/12/2012 20120312_Wardrobe_AM 810,989 $ 48,729 $ 0.06 7.7% 0.53% 0.02% $ 336.06 0.03% 20120312_Wardrobe_PM 809,998 $ 43,708 $ 0.05 9.0% 0.74% 0.02% $ 333.65 0.04% 3/12/2012 Total 1,620,987 $ 92,437 $ 0.06 8.4% 0.64% 0.02% $ 334.92 0.03% 3/11/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/11/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 12, 2013 March 13, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th March 12, 2013 • Subject line 1 • Subject line 2 • Subject line 3 12 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/13/2012 CIS_SavetheDate_TEST3 17,572 $ 4,759 $ 0.27 20.4% 4.59% 0.10% $ 264.39 0.13% 3/12/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/11/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 13, 2013 March 14, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th • Dress Code - This Season Is All About The Dress March 13, 2013 • Subject line 1 • Subject line 2 • Subject line 3 13 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/14/2012 CIS_SavetheDate_TEST4 17,110 $ 6,857 $ 0.40 20.2% 4.79% 0.11% $ 380.94 0.11% Womens_Dressed 809,935 $ 40,058 $ 0.05 12.1% 2.06% 0.02% $ 265.29 0.04% 3/14/2012 Total 827,045 $ 46,915 $ 0.06 12.3% 2.12% 0.02% $ 277.61 0.05% 3/13/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/13/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 14, 2013 March 15, 2012 • Shop Today - Save 30% During Our Corporate Shopping Event • Final Hours - Save 30% During Our Corporate Shopping Event • Kids' Spring Formal March 14, 2013 • Subject line 1 • Subject line 2 • Subject line 3 14 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/15/2012 20120315_CIS_AM 68,668 $ 65,542 $ 0.95 17.2% 4.47% 0.36% $ 258.04 0.06% 20120315_CIS_PM 68,637 $ 46,653 $ 0.68 16.4% 3.15% 0.26% $ 259.18 0.08% Kids_Spring_Formal 809,761 $ 12,874 $ 0.02 8.9% 0.81% 0.01% $ 171.65 0.04% 3/15/2012 Total 947,066 $ 125,069 $ 0.13 10.0% 1.25% 0.05% $ 245.71 0.05% 3/14/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/14/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 15, 2013 March 16, 2012 • Spring Essentials Event - Save on Chinos & Sweaters • Jackets Required: Our Coolest Sport Coats for the Hot Months March 15, 2013 • Subject line 1 • Subject line 2 • Subject line 3 15 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/16/2012 FAC_SpringEssentials 97,746 $ 114 $ 0.00 11.1% 0.93% 0.00% $ 113.60 0.06% Mens_Jackets_Blazers 809,660 $ 30,436 $ 0.04 12.2% 2.29% 0.01% $ 239.66 0.04% 3/16/2012 Total 907,406 $ 30,550 $ 0.03 12.1% 2.14% 0.01% $ 238.67 0.04% 3/15/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/15/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 16, 2013 March 17, 2012 • Online Exclusive Clearance Event Starts Now! March 16, 2013 • Subject line 1 • Subject line 2 • Subject line 3 16 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/17/2012 20120317_Flash_Sale 810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05% 3/17/2012 Total 810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05% 3/16/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/16/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 17, 2013 March 18, 2012 • No Campaigns March 17, 2013 • Subject line 1 • Subject line 2 • Subject line 3 17 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/18/2012 No Campaigns 3/17/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/17/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 18, 2013 March 19, 2012 • Pink, Orange, Blue, Red, Yellow, Purple, Green - Colorful Pants March 18, 2013 • Subject line 1 • Subject line 2 • Subject line 3 18 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/19/2012 20120319_ColoredBottoms 810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05% 3/19/2012 Total 810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05% 3/18/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/18/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 19, 2013 March 20, 2012 • No Campaigns March 19, 2013 • Subject line 1 • Subject line 2 • Subject line 3 19 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/20/2012 No Campaigns 3/19/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/19/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 20, 2013 March 21, 2012 • Pink & Green • Kids' Outerwear - Get Out 'N Play March 20, 2013 • Subject line 1 • Subject line 2 • Subject line 3 20 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/21/2012 20120321_BlackFleece 777,124 $ 22,690 $ 0.03 15.5% 2.40% 0.01% $ 294.67 0.05% 20120321_Kids_Outerwear 32,855 $ 2,156 $ 0.07 12.8% 1.82% 0.02% $ 269.53 0.05% 3/21/2012 Total 809,979 $ 24,846 $ 0.03 15.4% 2.38% 0.01% $ 292.31 0.05% 3/20/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/20/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 21, 2013 March 22, 2012 • Ends Tomorrow - $25 Off a Supima Collection Purchase of $100 Or More March 21, 2013 • Subject line 1 • Subject line 2 • Subject line 3 21 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/22/2012 SupimaLastDayTomorrow 809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04% 3/22/2012 Total 809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04% 3/21/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/21/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 22, 2013 March 23, 2012 • Save on Men's and Women's Jackets During Our Spring Essentials Event • Last Chance! Enjoy $25 Off Your Supima Collection Purchase of $100 Or More March 22, 2013 • Subject line 1 • Subject line 2 • Subject line 3 22 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/23/2012 FAC_SpringEssentials 97,452 $ 1,637 $ 0.02 11.0% 0.93% 0.00% $ 272.75 0.05% 20120323_SupimaLastDay 809,932 $ 45,473 $ 0.06 10.1% 1.08% 0.03% $ 207.64 0.04% 3/23/2012 Total 907,384 $ 47,110 $ 0.05 10.2% 1.06% 0.02% $ 209.38 0.04% 3/22/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/22/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 23, 2013 March 24, 2012 • Online Exclusive Clearance Event Starts Now! March 23, 2013 • Subject line 1 • Subject line 2 • Subject line 3 23 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/24/2012 20120324_Clearance 812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04% 3/24/2012 Total 812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04% 3/23/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/23/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 24, 2013 March 25, 2012 • No Campaigns March 24, 2013 • Subject line 1 • Subject line 2 • Subject line 3 24 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/25/2012 No Campaigns 3/24/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/24/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 25, 2013 March 26, 2012 • Shop Our Digital Catalog March 25, 2013 • Subject line 1 • Subject line 2 • Subject line 3 25 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/26/2012 20120326_SpringCatalog 811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05% 3/26/2012 Total 811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05% 3/25/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/25/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 26, 2013 March 27, 2012 • Your New Favorite Accessory March 26, 2013 • Subject line 1 • Subject line 2 • Subject line 3 26 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/27/2012 20120327_Womens_Jackets 811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06% 3/27/2012 Total 811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06% 3/26/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/26/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 27, 2013 March 28, 2012 • Red, White and Blue Accessories March 27, 2013 • Subject line 1 • Subject line 2 • Subject line 3 27 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/28/2012 20120328_BlackFleece 8,115 $ 5,126 $ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05% 3/28/2012 Total 8,115 $ 5,126 $ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05% 3/27/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/27/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 28, 2013 March 29, 2012 • Shop One Day Early and Save Up to 25% March 28, 2013 • Subject line 1 • Subject line 2 • Subject line 3 28 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/29/2012 20120329_PCE_Preview 764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04% 3/29/2012 Total 764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04% 3/28/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/28/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 29, 2013 March 30, 2012 • Save Up to 25% During Our Preferred Customer Event • Save 25% During Our Preferred Customer Event March 29, 2013 • Subject line 1 • Subject line 2 • Subject line 3 29 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/30/2012 20120330_FAC_PCE 96,158 $ 362 $ 0.00 12.1% 0.77% 0.00% $ 120.77 0.03% 20120330_PCE _Tennis 775,402 $ 106,099 $ 0.14 11.0% 1.62% 0.05% $ 244.47 0.02% 3/30/2012 Total 871,560 $ 106,461 $ 0.12 11.1% 1.52% 0.05% $ 243.62 0.02% 3/29/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/29/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 30, 2013 March 31, 2012 • Save Up to 50% on Clearance March 30, 2013 • Subject line 1 • Subject line 2 • Subject line 3 30 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/31/2012 20120331_Clearance 809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05% 3/31/2012 Total 809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05% 3/30/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/30/2013 Total
Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 31, 2013 April 1, 2012 • Goody Two Shoes - Save Up to 25% During Our Preferred Customer Event March 31, 2013 • Subject line 1 • Subject line 2 • Subject line 3 31 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 4/1/2012 20120401_Kids 30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03% 4/1/2012 Total 30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03% 3/31/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/31/2013 Total

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Brooks Brothers 2012 - 2013 Email Performance Metrics

  • 1.
    Email Results Charles deGruchy March 2012 - 2013
  • 2.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Friday, March 1, 2013 March 2, 2012 • Enjoy Special Savings Throughout the Store During Our Spring Essentials Event March 1, 2013 • Subject line 1 • Subject line 2 • Subject line 3 1 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/2/2012 20120302_FAC_Two 229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05% 3/2/2012 Total 229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05% 3/1/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/1/2013 Total
  • 3.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Saturday, March 2, 2013 March 3, 2012 • Black Fleece: Greyscale • Clearance - Save Up to 60% March 2, 2013 • Subject line 1 • Subject line 2 • Subject line 3 2 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/3/2012 20120303_BlackFleece 4,724 $ 5,128 $ 1.09 38.7% 18.73% 0.36% $ 301.63 0.04% 20120303_Clearance 800,503 $ 192,561 $ 0.24 12.0% 5.04% 0.13% $ 182.01 0.03% 3/3/2012 Total 805,227 $ 197,689 $ 0.25 12.1% 5.12% 0.13% $ 183.90 0.03% 3/2/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/2/2013 Total
  • 4.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Sunday, March 3, 2013 March 4, 2012 • No Campaigns March 3, 2013 • Subject line 1 • Subject line 2 • Subject line 3 3 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/4/2012 No Campaigns 3/3/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/3/2013 Total
  • 5.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Monday, March 4, 2013 March 5, 2012 • Prep Them Perfectly With Our Kids' Navy Blazer Collection March 4, 2013 • Subject line 1 • Subject line 2 • Subject line 3 4 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/5/2012 20120305_KidsBlazers 807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06% 3/5/2012 Total 807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06% 3/4/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/4/2013 Total
  • 6.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Tuesday, March 5, 2013 March 6, 2012 • No Campaigns March 5, 2013 • Subject line 1 • Subject line 2 • Subject line 3 5 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/6/2012 No Campaigns 3/5/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/5/2013 Total
  • 7.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Wednesday, March 6, 2013 March 7, 2012 • Warming Trends - New Arrivals for Spring March 6, 2013 • Subject line 1 • Subject line 2 • Subject line 3 6 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/7/2012 20120307_NewArrivals 808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06% 3/7/2012 Total 808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06% 3/6/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/6/2013 Total
  • 8.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Thursday, March 7, 2013 March 8, 2012 • Shop Our Digital Supima Catalog and Save $25 Off Your Supima Purchase of $100 March 7, 2013 • Subject line 1 • Subject line 2 • Subject line 3 7 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/8/2012 20120308_Supima_Catalog 810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03% 3/8/2012 Total 810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03% 3/7/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/7/2013 Total
  • 9.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Friday, March 8, 2013 March 9, 2012 • Save on Your Favorites During Our Spring Essentials Event • Save Up to $200: Online Exclusive Today Only • Mark Your Calendars - Corporate Members Save 30% on March 15th March 8, 2013 • Subject line 1 • Subject line 2 • Subject line 3 8 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/9/2012 FAC_SpringEssentials 97,961 $ 1,538 $ 0.02 11.2% 1.15% 0.01% $ 192.22 0.05% WardrobeEventPreview 810,390 $ 98,871 $ 0.12 9.7% 1.45% 0.03% $ 340.93 0.03% CIS_SavetheDate_TEST1 16,916 $ 5,742 $ 0.34 21.7% 5.16% 0.12% $ 273.41 0.11% 3/9/2012 Total 925,267 $ 106,150 $ 0.11 10.1% 1.48% 0.03% $ 332.76 0.03% 3/8/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/8/2013 Total
  • 10.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Saturday, March 9, 2013 March 10, 2012 • Save Up to $200: 3 Days Only - Online & In-Store March 9, 2013 • Subject line 1 • Subject line 2 • Subject line 3 9 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/10/2012 20120310_WardrobeEvent 809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00% 3/10/2012 Total 809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00% 3/9/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/10/2013 Total
  • 11.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Sunday, March 10, 2013 March 11, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th • Last Day to Save Up to $200 Online & In-Store March 10, 2013 • Subject line 1 • Subject line 2 • Subject line 3 10 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/11/2012 CIS_SavetheDate_TEST2 17,441 $ 2,621 $ 0.15 22.6% 4.71% 0.07% $ 201.63 0.08% 20120311_WardrobeEvent 809,427 $ 52,331 $ 0.06 8.7% 0.82% 0.02% $ 331.21 0.03% 3/11/2012 Total 826,868 $ 54,952 $ 0.07 9.0% 0.90% 0.02% $ 321.36 0.03% 3/10/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/10/2013 Total
  • 12.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Monday, March 11, 2013 March 12, 2012 • Last Day to Save Up to $200 Online & In-Store • Final Hours to Save Up to $200 Online & In-Store March 11, 2013 • Subject line 1 • Subject line 2 • Subject line 3 11 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/12/2012 20120312_Wardrobe_AM 810,989 $ 48,729 $ 0.06 7.7% 0.53% 0.02% $ 336.06 0.03% 20120312_Wardrobe_PM 809,998 $ 43,708 $ 0.05 9.0% 0.74% 0.02% $ 333.65 0.04% 3/12/2012 Total 1,620,987 $ 92,437 $ 0.06 8.4% 0.64% 0.02% $ 334.92 0.03% 3/11/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/11/2013 Total
  • 13.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Tuesday, March 12, 2013 March 13, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th March 12, 2013 • Subject line 1 • Subject line 2 • Subject line 3 12 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/13/2012 CIS_SavetheDate_TEST3 17,572 $ 4,759 $ 0.27 20.4% 4.59% 0.10% $ 264.39 0.13% 3/12/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/11/2013 Total
  • 14.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Wednesday, March 13, 2013 March 14, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th • Dress Code - This Season Is All About The Dress March 13, 2013 • Subject line 1 • Subject line 2 • Subject line 3 13 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/14/2012 CIS_SavetheDate_TEST4 17,110 $ 6,857 $ 0.40 20.2% 4.79% 0.11% $ 380.94 0.11% Womens_Dressed 809,935 $ 40,058 $ 0.05 12.1% 2.06% 0.02% $ 265.29 0.04% 3/14/2012 Total 827,045 $ 46,915 $ 0.06 12.3% 2.12% 0.02% $ 277.61 0.05% 3/13/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/13/2013 Total
  • 15.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Thursday, March 14, 2013 March 15, 2012 • Shop Today - Save 30% During Our Corporate Shopping Event • Final Hours - Save 30% During Our Corporate Shopping Event • Kids' Spring Formal March 14, 2013 • Subject line 1 • Subject line 2 • Subject line 3 14 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/15/2012 20120315_CIS_AM 68,668 $ 65,542 $ 0.95 17.2% 4.47% 0.36% $ 258.04 0.06% 20120315_CIS_PM 68,637 $ 46,653 $ 0.68 16.4% 3.15% 0.26% $ 259.18 0.08% Kids_Spring_Formal 809,761 $ 12,874 $ 0.02 8.9% 0.81% 0.01% $ 171.65 0.04% 3/15/2012 Total 947,066 $ 125,069 $ 0.13 10.0% 1.25% 0.05% $ 245.71 0.05% 3/14/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/14/2013 Total
  • 16.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Friday, March 15, 2013 March 16, 2012 • Spring Essentials Event - Save on Chinos & Sweaters • Jackets Required: Our Coolest Sport Coats for the Hot Months March 15, 2013 • Subject line 1 • Subject line 2 • Subject line 3 15 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/16/2012 FAC_SpringEssentials 97,746 $ 114 $ 0.00 11.1% 0.93% 0.00% $ 113.60 0.06% Mens_Jackets_Blazers 809,660 $ 30,436 $ 0.04 12.2% 2.29% 0.01% $ 239.66 0.04% 3/16/2012 Total 907,406 $ 30,550 $ 0.03 12.1% 2.14% 0.01% $ 238.67 0.04% 3/15/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/15/2013 Total
  • 17.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Saturday, March 16, 2013 March 17, 2012 • Online Exclusive Clearance Event Starts Now! March 16, 2013 • Subject line 1 • Subject line 2 • Subject line 3 16 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/17/2012 20120317_Flash_Sale 810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05% 3/17/2012 Total 810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05% 3/16/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/16/2013 Total
  • 18.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Sunday, March 17, 2013 March 18, 2012 • No Campaigns March 17, 2013 • Subject line 1 • Subject line 2 • Subject line 3 17 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/18/2012 No Campaigns 3/17/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/17/2013 Total
  • 19.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Monday, March 18, 2013 March 19, 2012 • Pink, Orange, Blue, Red, Yellow, Purple, Green - Colorful Pants March 18, 2013 • Subject line 1 • Subject line 2 • Subject line 3 18 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/19/2012 20120319_ColoredBottoms 810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05% 3/19/2012 Total 810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05% 3/18/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/18/2013 Total
  • 20.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Tuesday, March 19, 2013 March 20, 2012 • No Campaigns March 19, 2013 • Subject line 1 • Subject line 2 • Subject line 3 19 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/20/2012 No Campaigns 3/19/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/19/2013 Total
  • 21.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Wednesday, March 20, 2013 March 21, 2012 • Pink & Green • Kids' Outerwear - Get Out 'N Play March 20, 2013 • Subject line 1 • Subject line 2 • Subject line 3 20 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/21/2012 20120321_BlackFleece 777,124 $ 22,690 $ 0.03 15.5% 2.40% 0.01% $ 294.67 0.05% 20120321_Kids_Outerwear 32,855 $ 2,156 $ 0.07 12.8% 1.82% 0.02% $ 269.53 0.05% 3/21/2012 Total 809,979 $ 24,846 $ 0.03 15.4% 2.38% 0.01% $ 292.31 0.05% 3/20/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/20/2013 Total
  • 22.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Thursday, March 21, 2013 March 22, 2012 • Ends Tomorrow - $25 Off a Supima Collection Purchase of $100 Or More March 21, 2013 • Subject line 1 • Subject line 2 • Subject line 3 21 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/22/2012 SupimaLastDayTomorrow 809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04% 3/22/2012 Total 809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04% 3/21/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/21/2013 Total
  • 23.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Friday, March 22, 2013 March 23, 2012 • Save on Men's and Women's Jackets During Our Spring Essentials Event • Last Chance! Enjoy $25 Off Your Supima Collection Purchase of $100 Or More March 22, 2013 • Subject line 1 • Subject line 2 • Subject line 3 22 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/23/2012 FAC_SpringEssentials 97,452 $ 1,637 $ 0.02 11.0% 0.93% 0.00% $ 272.75 0.05% 20120323_SupimaLastDay 809,932 $ 45,473 $ 0.06 10.1% 1.08% 0.03% $ 207.64 0.04% 3/23/2012 Total 907,384 $ 47,110 $ 0.05 10.2% 1.06% 0.02% $ 209.38 0.04% 3/22/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/22/2013 Total
  • 24.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Saturday, March 23, 2013 March 24, 2012 • Online Exclusive Clearance Event Starts Now! March 23, 2013 • Subject line 1 • Subject line 2 • Subject line 3 23 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/24/2012 20120324_Clearance 812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04% 3/24/2012 Total 812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04% 3/23/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/23/2013 Total
  • 25.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Sunday, March 24, 2013 March 25, 2012 • No Campaigns March 24, 2013 • Subject line 1 • Subject line 2 • Subject line 3 24 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/25/2012 No Campaigns 3/24/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/24/2013 Total
  • 26.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Monday, March 25, 2013 March 26, 2012 • Shop Our Digital Catalog March 25, 2013 • Subject line 1 • Subject line 2 • Subject line 3 25 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/26/2012 20120326_SpringCatalog 811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05% 3/26/2012 Total 811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05% 3/25/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/25/2013 Total
  • 27.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Tuesday, March 26, 2013 March 27, 2012 • Your New Favorite Accessory March 26, 2013 • Subject line 1 • Subject line 2 • Subject line 3 26 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/27/2012 20120327_Womens_Jackets 811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06% 3/27/2012 Total 811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06% 3/26/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/26/2013 Total
  • 28.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Wednesday, March 27, 2013 March 28, 2012 • Red, White and Blue Accessories March 27, 2013 • Subject line 1 • Subject line 2 • Subject line 3 27 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/28/2012 20120328_BlackFleece 8,115 $ 5,126 $ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05% 3/28/2012 Total 8,115 $ 5,126 $ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05% 3/27/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/27/2013 Total
  • 29.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Thursday, March 28, 2013 March 29, 2012 • Shop One Day Early and Save Up to 25% March 28, 2013 • Subject line 1 • Subject line 2 • Subject line 3 28 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/29/2012 20120329_PCE_Preview 764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04% 3/29/2012 Total 764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04% 3/28/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/28/2013 Total
  • 30.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Friday, March 29, 2013 March 30, 2012 • Save Up to 25% During Our Preferred Customer Event • Save 25% During Our Preferred Customer Event March 29, 2013 • Subject line 1 • Subject line 2 • Subject line 3 29 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/30/2012 20120330_FAC_PCE 96,158 $ 362 $ 0.00 12.1% 0.77% 0.00% $ 120.77 0.03% 20120330_PCE _Tennis 775,402 $ 106,099 $ 0.14 11.0% 1.62% 0.05% $ 244.47 0.02% 3/30/2012 Total 871,560 $ 106,461 $ 0.12 11.1% 1.52% 0.05% $ 243.62 0.02% 3/29/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/29/2013 Total
  • 31.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Saturday, March 30, 2013 March 31, 2012 • Save Up to 50% on Clearance March 30, 2013 • Subject line 1 • Subject line 2 • Subject line 3 30 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/31/2012 20120331_Clearance 809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05% 3/31/2012 Total 809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05% 3/30/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/30/2013 Total
  • 32.
    Note: Email Reportingbased on a 10-day window of analysis post-deployment Sunday, March 31, 2013 April 1, 2012 • Goody Two Shoes - Save Up to 25% During Our Preferred Customer Event March 31, 2013 • Subject line 1 • Subject line 2 • Subject line 3 31 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 4/1/2012 20120401_Kids 30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03% 4/1/2012 Total 30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03% 3/31/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/31/2013 Total