Charles Darwin showed that humans evolved over millions of years from early humans like Homo Erectus to our current form. While it took 200 million years to evolve from Homo Erectus to modern humans, new technologies like Twitter have spread much more rapidly, growing from 0 to 200 million members in just 4 years. The rapid pace of technological change means it is difficult to predict future trends in media consumption.

1. Famous people who can teach us
about media planning

2. #1 Charles Darwin

3. Before him, people believed man has
always existed like we are now

4. We’re now fairly confident this
progression was more likely...

5. 2million years ago, this was the
archetypal Homo Erectus

6. At the time, he was the most
sophisticated being on Earth

7. Imagine if that were still the case

8. Chenies St, 2 million B.C.

9. Barons Court, 1.5 million years B.C.
Barons Court, 1.5 million B.C.

10. Barons Court, 1.5 million years B.C.
Regent’s Park, 1.4 million B.C.

11. But, instead...

12. ...we evolved

13. And eventually, we evolved to a
point where media agencies were
deemed necessary
(thank God)

14. And, thank God, we became more
and more necessary to help our
clients navigate...

16. While it took 200 million years to get from
Homo Erectus to Homer Simpson...
...It has taken only 4 years for Twitter to go from
0 to 200 million members

17. And no one knows what’s going to
happen
“What’s the next Facebook?”
©Everyone, everywhere

18. Do people worry about their future
media consumption?

19. We can spend months polishing a
media strategy

20. And we might only get here

21. Or we could just let something go and
see what happens