The document is a report evaluating incentive programs in a 5-star hotel environment. It aims to explore proven incentive programs, identify those currently working in luxury hotel chains, and focus on incentivizing staff to sign customers up for loyalty programs. The research design is exploratory. A literature review found that incentive programs must not replace training, should reward existing desired behaviors, and consider individual employee differences. Recommendations will be based on evidence and tailoring programs to individual employee needs, location, and demographics. Popular current programs include gift cards, travel vouchers, and points systems.