1. Why do I do what I do?
Philanthropy Camp – Newport, Rhode Island
Presented by Ken Berger
President & Chief Executive Officer
Charity Navigator
August 5, 2010

3. In The Beginning Was The Buddha

4. Poverty and Children
More than 1 billion children suffer from a
lack of;
 proper nutrition
 safe drinking water
 decent sanitation facilities
 health-care services
 shelter
 education and information

6. Searching For What Is Meaningful

7. Radical Son

8. Charity Leader

9. ~30 Years Doing “the Work”

10. The Logical Next Step

11. Charity Navigator’s Current Impact
 Estimated 3+ million Growth In Website Usage
distinct visitors per 3,316,587
year 2,835,167
3,102,308 3,011,423
N u m b e r o f U n iq u e V is it
2,707,018
 92% say CN ratings
affected their decision
to support individual 1,240,095
charities 661,945
 CN ratings influence 18,259
225,295
billions in donations
2002 2003 2004 2005 2006 2007 2008 2009 2010
each year Years

12. The Explosive Growth of Nonprofits in the US

13. $1.9 Trillion in Public Charity Revenues
*.2% of PCs get 59% of Revenues = $1.5 Trillion
**6% of PCs get 96% of Revenues = $1.86 million
61% (1.2 million) are Public Charities (PCs)
~1.9 million Nonprofits
* ~3,000 charities with annual revenues over $100 million
**~100,000 charities with annual revenues over $1 million

14. What is Meaningful for a Hi-Performing Charity?
Accountability & Transparency
• Positive, sustainable
change
• Independently
HIGHER RISK evaluated LOWER RISK
INVESTMENT INVESTMENT
Financial Health

15. Independent Evaluation is Critical
to Ensure that Social Investing Keeps Pace with the
Growing Need for Nonprofit Programs
Charity Navigator Social Investors (donors
evaluates charities and w/eyes open)
provides demand
meaningful information meaningful information
Social Investors use meaningful information to make better decisions
High-performing nonprofits
get more money

16. Introducing CN 2.0
Financial Accountability/ Effectiveness More
Health Transparency /Results Comprehensive
Rating System

17. 3 Golden Rules of Philanthropy
1. Giving using the heart w/o head is
usually ineffective.
2. Giving using the head w/o heart is
ultimately unsustainable & meaningless.
3. Giving using both is called social
investing and can lead to real impact –
meaningful and lasting change in
communities and people’s lives.

18. The Battle for the Soul of the Nonprofit Sector

19. Your Questions & Our Web
Addresses
Website- www.charitynavigator.org
Blogs- www.kenscommentary.org
blog.charitynavigator.org
Twitter- kenscommentary