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ChargeUp NV Presentation 07 April
- 1. An Interac*ve Digital Marke*ng Pla3orm -‐ High-‐Tech Mobile Charging Sta*ons f u l l b a t t e r y - e v e r y w h e r e
- 2. What type of a pla3orm is it? www.chargeupsa.co.za 2
- 3. ChargeUp presents… www.chargeupsa.co.za 3 ü An innova(ve, interac(ve, digital branding & adver(sing pla5orm ü An opportunity to be the brand that provides that much needed
- 4. What is this about…? www.chargeupsa.co.za 4 } State-‐of-‐the-‐art, high-‐tech mobile charging sta<ons } ChargeFast and Wireless Charging Technology support – 2x Faster with op<onal Qi wireless charging. YES, The future is here. } Compa<ble with majority of mobile devices } Secure lockers with user defined PIN } Highly visible & easy to use
- 5. How it works: Video…. hKps://www.youtube.com/watch? feature=player_detailpage&v=F5eB7ytJ7as www.chargeupsa.co.za 5
- 6. Is it of any value? www.chargeupsa.co.za 6
- 7. www.chargeupsa.co.za 7 Featured on: hKp://youtu.be/ClP2GluKZMQ The Media think it’s a great concept…
- 8. A smart way for brands to engage their audiences www.chargeupsa.co.za 8
- 9. A Robust Marke*ng Pla3orm (3 unique pla3orms in one) 1. Wrapping of the whole kiosk to ensure maximum visibility for the adver<sing brand 2. Broadcast Adver<sing Videos ( 19 inch screen) – Users view the video in close proximity + passers-‐by see the video 3. Interac<ve Adver<sing ( Touch pad) – Collect informa<on/feedback through User Surveys – Collect Email addresses www.chargeupsa.co.za 9 An engaging marke*ng pla3orm
- 10. An engaging marke*ng pla3orm • Mobile Charging Kiosks offer a new, innova<ve & interac<ve marke<ng medium • Brands directly communicate with & get direct feedback from users • Users want to charge their devices, are enthusias<c about it, want to interact with the device, benefit from this medium • Kiosks are not sta*c outdoor billboards that people don’t need, don’t always see, don’t interact with or get close to www.chargeupsa.co.za 10
- 11. A Unique Marke*ng Medium because… www.chargeupsa.co.za 11 ü It records the no. of users & interac*ons-‐ thus providing audience reach feedback ü Mul*ple adver*sing pla3orms in one medium • Sta*c brand display through branded charging sta*ons • Video adver*sing on the screens • Interac*ve user engagement on the touchpad ü Func*ons as a research pla3orm ü It’s a needed service + an adver*sing pla3orm ü Higher brand recall-‐rate-‐ aTer receiving a much needed service
- 12. Branding Aesthe*cs www.chargeupsa.co.za 12 19 inch video display TouchPad for Email & Survey Data collec<on
- 13. Branding Aesthe*cs www.chargeupsa.co.za 13 Kiosk Display -‐ 48 cm video screen -‐ 30 cm touchpad -‐ 4 sides to display your brand Kiosk Dimensions -‐ 2.1 m = height -‐ 50 cm = width -‐ 20 cm = depth -‐ Wrapping on 4 faces -‐ Addi<onal brand signage on top
- 14. Brand exposure to customers @ www.chargeupsa.co.za 14 Airports Universi*es Gyms Events Sports Arenas & Stadiums Golf Clubs Shopping Malls
- 15. 1. Your brand is targe<ng a specific market @ a specific loca<on/venue 2. You want to reach the target audience in an subtle manner 3. Your brand wants exposure in a specific loca<on and get feedback from the targeted audience 4. Your brand wants exposure at a par<cular event www.chargeupsa.co.za 15 Exposure to the Brand’s chosen Market
- 16. Exposure to the Brand’s chosen Market 1. ChargeUP will nego<ate placement of our mobile charging sta<ons at your targeted loca<on/event 2. Brands get con<nuous feedback on the use of our sta<ons (therefore feedback on brand exposure) 3. Users interact directly with the brand that is helping them 4. Users’ view – your brand is offering them a service www.chargeupsa.co.za 16
- 17. Is the concept tried & tested? www.chargeupsa.co.za 17
- 18. Our Clients & venues so far www.chargeupsa.co.za 18
- 19. www.chargeupsa.co.za 19 Global brands using the pla3orm in other countries include
- 20. Global brands using the pla3orm in other countries include www.chargeupsa.co.za 20
- 21. Marke*ng through this pla3orm? www.chargeupsa.co.za 21
- 22. Current Opportuni*es www.chargeupsa.co.za 22 1. Adver<sing @ the Airport 2. Marke<ng in various relevant Events
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- 24. www.chargeupsa.co.za 24 ChargeUp SA’s mobile charging sta<ons are currently placed @ OR Tambo Interna<onal Airport for passenger use
- 25. Exposure @ OR Tambo • 5 sta<ons @ Domes<c Departure Terminals aoer security check-‐ point • Sta<ons visible to passengers charging devices, sipng & wai<ng to board, walking to boarding gates • Average no. of users per kiosk = 120 per day • Users = 18 000 kiosk direct interac<ons p/m (120 users-‐ charging & curiosity-‐ * 5 kiosks * 30 days) • Poten<al Exposure is ± 450 000 Domes<c Departure Passengers (Source: ACSA passenger stats) • High visibility -‐ sta<ons placed in close proximity to flight informa<on screens • Charging sta<ons are the only interac<ve plauorm with direct feedback mechanism in that environment • The only marke<ng plauorm providing a necessary service to passengers in the environment www.chargeupsa.co.za 25
- 26. Adver*sing and Branding Packages Single Tenant Exclusive use of the pla5orm www.chargeupsa.co.za 26
- 27. Branding the kiosks Brand and own the kiosks-‐ Package 1 • Wrap 5 kiosks @ OR Tambo Int. Airport = R185 000 p/m – One free video adver<sing-‐ video messages looping throughout 16 hrs – Exclusive video space ownership @ an addi<onal cost – Located at the Domes<c Departures E & D gates aoer security point • Package availability: Immediately
- 28. Brand and own the kiosks-‐ Package 2 • Wrap 10 kiosks @ OR Tambo Int. Airport = R370 000 p/m – Three free video adver<sing-‐ video messages looping throughout 16 hrs – Exclusive video space ownership @ an addi<onal cost • Package availability: March Branding the kiosks
- 29. Brand and own the kiosks – Package 3 • Wrap 15 kiosks @ OR Tambo Int. Airport = R555 000 p/m – Five free video adver<sing-‐ video messages looping throughout 16 hrs – Exclusive video space ownership @ an addi<onal cost • Package availability: March Branding the kiosks
- 30. Adver*sing and Branding Packages Mul(ple Tenant Shared use of pla5orm (Video only) www.chargeupsa.co.za 30
- 31. Video Adver*sing 35 Seconds Video Advert -‐ Package 1 • Video Ad displays on all 5 kiosks @ OR Tambo Int. Airport = R7 000 p/m – 4 x 19 inch video messages looping for 16 hrs per day – 1 x 40 inch video messages looing for 16 hrs per day – Located at the Domes<c Departures E & D gates aoer security point – Maximum 20 x 35 seconds slots available • Package availability: Immediately
- 32. 60 Seconds Video Advert -‐ Package 2 • Video Ad displays on all 5 kiosks @ OR Tambo Int. Airport = R10 000 p/m – 4 x 19 inch video messages looping for 16 hrs per day – 1 x 40 inch video messages looing for 16 hrs per day – Located at the Domes<c Departures E & D gates aoer security point – Maximum 10 x 60 seconds slots available • Package availability: Immediately Video Adver*sing
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- 34. Rent our Interac*ve Digital Marke*ng Pla3orm for your next event An opportunity to create memorable events…. Be the though3ul and helpful brand -‐-‐-‐-‐-‐-‐-‐ www.chargeupsa.co.za 34
- 35. Benefits for your Event & Brand… } Offer an innova*ve experience to audiences and sponsors-‐ including a beau<ful, mul<-‐ interac<ve branding and adver<sing plauorm, while offering func<onal service to event aKendees } if providing value added service to your audience is important to your brand www.chargeupsa.co.za 35
- 36. } Set your brand apart from compe<tors } Get unsolicited feedback about the event or brand www.chargeupsa.co.za 36 Benefits for your Event & Brand…
- 37. } Unprecedented Online Brand Exposure-‐ aKendees talk about your event on social media during the event Don’t be le8 out, neither should your A=endees! or Sponsors! www.chargeupsa.co.za 37 Benefits for your Event & Brand…
- 38. Benefits to Adendees… } Opportunity to use mobile devices throughout the event. The result ….. } More opportunity for Pictures & Selfies } More Social media par<cipa<on, sharing & men<ons #yoevent ” “ Trending… www.chargeupsa.co.za 38
- 39. The Social Media Opportunity www.chargeupsa.co.za 39
- 40. Dead Badery vs. Event Adendees get a whole new Brand Experience Happy Users High Brand Recogni*on High Brand Recall Rate Mobile Charging Sta*ons Happy Par*cipant Experience I Happy Par*cipants Shares experience with friends Many Happy Customers Good PR www.chargeupsa.co.za 40
- 41. Rental Costs A big impact at an affordable rate • Cost of ren*ng one sta*on: R6 500.00 p/day • Package includes – Support staff to assist users – One client video – User survey (not recommended for big events) – Public Liability & Insurance included • Package Excludes – Transport costs – Wrapping of the charging sta<on www.chargeupsa.co.za 41
- 42. In the end, what is it all about? www.chargeupsa.co.za 42
- 43. An Excep*onal Marke*ng Opportunity www.chargeupsa.co.za 43 Seeking long-‐term, highly-‐targeted brand exposure? - Consider ChargeUp SA kiosk brand ownership at a venue of your choice / OR Tambo Interna<onal Airport OR Seeking short-‐term highly-‐targeted brand exposure? - Consider ren<ng kiosks from ChargeUp SA or request placement of our kiosks at your targeted events
- 44. An Excep*onal Marke*ng Opportunity www.chargeupsa.co.za 44 Whatever your brand’s objec*ve is… Consider our engaging & effec<ve plauorm in your Marke*ng Mix
- 45. ChargeUp SA OUR CONTACT DETAILS Address: A4 Lonecreek, Cnr MacMac and Howick Close Waterfall Park Midrand Tel: +27 (0) 113159191 Fax: +27 (0) 113159193 Mobile: +27 (0) 82 889 2971 Email: mboneni@chargeupsa.co.za Web: www.chargeupsa.co.za www.chargeupsa.co.za 45
- 46. www.chargeupsa.co.za 46 Thank You