Marketing :)
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This document discusses marketing concepts from various sources. It defines marketing as a process of creating customer value through satisfying customers and managing relationships to earn profits. The document outlines marketing's key processes as understanding customers, designing strategy, implementing programs, building relationships, and capturing value. It also discusses changing aspects like the digital age and growth of non-profits that influence modern marketing approaches. The overall goal of marketing is to satisfy customers, build loyalty, and earn profits through an integrated approach.
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Rely on Your Value Proposition to Bring Focus to Your Marketing
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This sample lecture was prepared for Ashford Unversity, 2011.Upon completion of this lecture, a certificate of completion is available from Alpha & Omega Healthcare Management Consulting. For the certificate, please contact tripthimathew@alphanomega.info or DrMathewTM@gmail.com
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Marketing involves managing profitable customer relationships by satisfying customer needs and wants through an exchange of value. It is a social and managerial process that creates, communicates, delivers and exchanges products and services that hold value for customers. The goal is to attract new customers, retain existing customers, and grow relationships over time through superior customer value and satisfaction.
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DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
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2) Developing a marketing strategy requires selecting target customer segments and determining the optimal value proposition for each. An integrated marketing program uses the "four Ps" - product, price, promotion, and place - to implement the strategy.
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E-Mail: naveedtaji@gmail.com
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1) Marketing is the process of creating value for customers and building strong customer relationships to capture value in return. It involves understanding customer needs and designing strategies to satisfy them better than competitors.
2) Developing a marketing strategy requires selecting target customer segments and determining the optimal value proposition for each. An integrated marketing program uses the "four Ps" - product, price, promotion, and place - to implement the strategy.
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E-Mail: naveedtaji@gmail.com
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3. Key concepts in understanding customers include needs, wants, demands, marketing offers, customer value, satisfaction, and markets. Marketing aims to satisfy customer needs through value and exchange.
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The document discusses the marketing process and various marketing concepts. It describes a 5-phase marketing process: 1) understand customer needs, 2) design a customer-driven strategy, 3) construct an integrated marketing program, 4) build profitable customer relationships, and 5) capture value from customers. It also explains key concepts like the marketing mix, customer relationship marketing, partner relationship marketing, different orientations like production, product, selling, and societal marketing concepts.
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Marketing management involves choosing target markets and building relationships to create and deliver superior customer value. It determines what customers to serve and how best to serve them through a company's value proposition. Customer relationship management is the process of building and maintaining profitable customer relationships through superior value and satisfaction. It deals with acquiring, keeping, and growing customers over time through interactions between a company and individuals.
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Digital Marketing Company in India - DIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Importance of Customer Service in Fashion Industry
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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Marketing :)
- 1. Marketing : ) Prepared by: YEOH SHWU CHYI
- 2. MARKETING ‘Engaging customers and managing profitable customer relationships’ by Kotler and Armstrong (2015)
- 3. MARKETING “Make selling unnecessary” By Peter Drucker (cited in Kotler & Armstrong, 2015)
- 4. DEFINITION OF MARKETING Marketing is a process of creating values to the customers, manage the relationships with customers, and get the returns from satisfied customer
- 5. MARKETING’S PROCESS CAPTURE VALUE FROM CUSTOMERS TO CREATE PROFITS AND CUSTOMER EQUITY BUILD PROFITABLE RELATIONSHIPS AND CREATE CUSTOMER DELIGHT CONSTRUCT AN INTEGRATED MARKETING PROGRAM THAT DELIVERS SUPERIOR VALUE DESIGN A CUSTOMER VALUE-DRIVEN MARKETING STRATEGY UNDERSTAND THE MARKETPLACE AND CUSTOMER’S NEEDS AND WANTS
- 6. UNDERSTANDING THE MARKETPLACE AND CUSTOME NEEDS
- 7. CUSTOMER NEEDS, WANTS, AND DEMANDS NEEDS WANTS DEMAND FOODS Mc.D Double CHEESE
- 8. MARKET OFFERING – PRODUCTS, SERVICES, AND EXPERIENCE
- 9. CUSTOMER VALUE & SATISFACTION Customer value Customer satisfaction
- 10. EXCHANGES AND RELATIONSHIPS EXCHANGES RELATIONSHIP
- 11. MARKET • Market refers to where the actual and potential buyers exist • Marketing is about managing the market, creating relationship, profiting from the long- term relationship
- 12. DESIGNING A CUSTOMER VALUE-DRIVEN MARKETING STRATEGY
- 13. SELECTING CUSTOMER TO SERVE & CHOOSING A VALUE PROPOSITION • A winning marketing strategy stands on: – What customers will we serve ( what’s our target market) – How can we serve this customers best (what’s our value proposition)
- 14. MARKETING MANAGEMENT ORIENTATION THE PRODUCTION CONCEPT THE PRODUCT CONCEPT THE SOCIETAL MARKETING CONCEPT THE MARKETING CONCEPT THE SELLING CONCEPT
- 15. PREPARING AN INTEGRATED MARKETING PLAN AND PROGRAM
- 16. MARKETING PLAN AND PROGRAM • Marketing mix and service – Place, price, promotion, product and people, process, physical environment.
- 18. CUSTOMER RELATIONSHIP MANAGEMENT • Customer value and satisfaction • Customer relationship levels and tools
- 19. ENGAGING CUSTOMERS • Customer engagement marketing – Eg. Facebook • Customer-generated marketing – Eg. McDonald
- 20. PARTNER RELATIONSHIP MANAGEMENT • Supply chain management
- 21. CAPTURING VALUE FROM CUSTOMERS
- 22. CAPTURING VALUE FROM CUSTOMERS • Creating customer loyalty and retention – Customer lifetime value • Growing share of customer • Building customer equity – Building right relationship with right customers
- 23. THE CHANGING MARKETING LANDSCAPE THE CHANGING MARKETING LANDSCAPE THE DIGITAL AGE THE CHANGING ECONOMIC ENVIRONMENT THE GROWTH OF NOT-FOR- PROFIT MARKETING
- 24. CONCLUSION: MARKETING’S PROCESS CAPTURE VALUE FROM CUSTOMERS TO CREATE PROFITS AND CUSTOMER EQUITY BUILD PROFITABLE RELATIONSHIPS AND CREATE CUSTOMER DELIGHT CONSTRUCT AN INTEGRATED MARKETING PROGRAM THAT DELIVERS SUPERIOR VALUE DESIGN A CUSTOMER VALUE-DRIVEN MARKETING STRATEGY UNDERSTAND THE MARKETPLACE AND CUSTOMER’S NEEDS AND WANTS
- 25. THANK YOU
- 26. References • Pictures for slide no.10 was retrieved on 20 July 2015, from http://www.adelaidenow.com.au/lifestyle/sa-lifestyle/port-adelaide-mcdonalds-fans-are-the-first-in-sa-to-design- their-own- burgers-from-a-kiosk-from-today/story-fnizi7vf-1227218317473 • Kotler & Armstrong (2016). Principle of Marketing, 16th edition