chapter :Market-Entry-and-Exit-Decisions.pptx
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The document discusses factors to consider when entering or exiting a market, such as market potential, entry barriers, and competition. It provides examples of successful market entries by Netflix, Apple, Amazon, and Tesla transitioning to new industries and business models. Reasons for exiting include negative growth, strong competition, and regulatory constraints. Inspiring exits included Kodak abandoning film for digital and eBay leaving China due to competition. Overall, the document explores strategies for entering new markets and deciding when to exit declining ones.
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CLA 1Competitive AnalysisMarketing Management Part
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Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
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· Dictate and innovate technology movement.
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· Increase market share and profitability
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Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
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Samsung
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1. LG faces various political, economic, social, and technological factors in its external environment according to a PEST analysis.
2. Porter's 5 Forces analysis found low threats of new entrants and substitutes but high competitive rivalry in LG's industry.
3. A SWOT analysis identified LG's worldwide brand recognition and focus on customers as strengths, and lack of innovation and talented workforce as weaknesses.
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Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
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Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
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Competitive Analysis
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Eastman Kodak CompanyHaley Duell5122016.docx
Eastman Kodak Company
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BUS/475
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The consumer electronic field is a great and also equally competitive business area. Different companies usually design different techniques to and outsmart their fellow business counterparts. They do this via developing various business promotional methods and marketing designs. Companies normally review their marketing strategies from time to time in order to ensure that they make maximum profits in their businesses, the do this due to changing internal and external factors of their business enterprises that they view as factors that slow their advancement. Most of the marketing departments have the likelihood of considering their consumers wants, they have a tendency to make or design products that are very much appealing and motivating to their customers. They do this to ensure customer satisfaction and ultimately they do this to ensure that their company makes maximum profit. Most of the marketing departments try to understand consumer feedback concerning their products therefore they have set up forums to ensure that they get the consumer feedback in order to think of even more interesting strategies that will ensure the companies maximum profit and sustainability in the market. To increase its competitiveness in the industry, the company should produce a new middle range smart phone in the market,
1.1 Brief Description of the company
Eastman Kodak is part of one of the growing largest multi-billion dollar corporations in the world. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. This makes it one of the world's top three companies in the electronics industry where only two other companies, Siemens and Hewlett-Packard, have posted larger revenues. The name Eastman Kodak literally means grow Group’s dominance in two further sectors: Eastman Kodak Heavy Industries and Eastman Kodak Engineering and Construction. If you are talking innovation in Eastman Kodak walks the walk and is now the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ‘leading the digital convergence revolution’. In so doing Eastman Kodak has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.
1.2 Organizational Structure
As of 2013, Eastman Kodak Electronics has established 15 regional headquarters, 54 global sales offices, 38 global production facilities and 34 global R&D centers.
Eastman Kodak consists of three main divisions: Consumer Electronics, IT & Mobile Communications and Device
Solution
s. Each division consists of several subsidiary divisions.
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Strategic excellence - icfai
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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SMreportFINAL
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NEW Pearson Edexcel International A Level Business (131) 1 The Market
NEW Pearson Edexcel International A Level Business (131) 1 The Market
BRAND NEW FOR 2022 / 2023
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Mass markets and niche markets:
characteristics
market size and market share
brands
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1.1 Brief Description of the company
Eastman Kodak is part of one of the growing largest multi-billion dollar corporations in the world. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. This makes it one of the world's top three companies in the electronics industry where only two other companies, Siemens and Hewlett-Packard, have posted larger revenues. The name Eastman Kodak literally means grow Group’s dominance in two further sectors: Eastman Kodak Heavy Industries and Eastman Kodak Engineering and Construction. If you are talking innovation in Eastman Kodak walks the walk and is now the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ‘leading the digital convergence revolution’. In so doing Eastman Kodak has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.
1.2 Organizational Structure
As of 2013, Eastman Kodak Electronics has established 15 regional headquarters, 54 global sales offices, 38 global production facilities and 34 global R&D centers.
Eastman Kodak consists of three main divisions: Consumer Electronics, IT & Mobile Communications and Device
Solution
s. Each division consists of several subsidiary divisions.
1.3The product being offered
To increase its competitiveness in the market, the company should introduce a new mid-range smart phone, Blast, targeting the middle class consumers and the teenage population in third countries who are the largest consumers of mobile ...
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Understand the characteristics of this market structure with particular reference to the interdependence of firms
Explain the behaviour of firms in this market structure
Explain reasons for collusive and non-collusive behaviour
Evaluate the reasons why firms may wish to pursue both overt and tacit collusion
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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1) Leica operates in the competitive camera industry. New entrants are easy but brand loyalty helps Leica. Suppliers have medium power while buyers have strong power and are price sensitive in the digital age. Substitutes are weak.
2) Leica's market share declined after 2005 while competitors like Nikon and Canon grew their digital offerings. Leica is known for high quality lenses and brand image but struggles with the shift to lower priced digital cameras.
3) Leica's net income turned to losses after 2002 and expenses exceeded sales initially, though profits improved after 2005, as Leica implemented new strategies to adapt to digital trends.
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Apple has successfully driven innovation through products like the iPhone, iMac, iPad, and iPod which changed how people listen to music, play games and read. Apple's rigorous annual improvements and satisfaction of customer demands have led to fast technological advancements and the establishment of a strong brand over decades of tough competition. Apple's marketing strategy and teamwork enthusiasm are credited for their awards in technological advancements and customer satisfaction.
NEW Pearson Edexcel International A Level Business (131) 1 The Market
NEW Pearson Edexcel International A Level Business (131) 1 The Market
BRAND NEW FOR 2022 / 2023
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Mass markets and niche markets:
characteristics
market size and market share
brands
b) Dynamic markets:
online retailing
how markets change
innovation and market growth
adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
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NEW Pearson Edexcel International A Level Business (131) 1 The Market
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- 1. Market Entry and Exit Decisions by Anitha Anbalagan
- 2. Why Enter a New Market? New Opportunities Competition Globalization
- 3. Factors to Consider Market Potential and Size Entry Barriers Cost and Resource Implications
- 4. Market Research and Analysis Demand Competition Cultural Considerations Economic Factors
- 5. Market Entry Strategies 1 Exporting 2 Licensing and Franchising 3 Joint Ventures and Acquisitions
- 6. Successful Market Entry Examples Netflix 🎬 By transitioning from a DVD-based subscription model to a streaming service, Netflix established itself as a market leader in the entertainment industry. Apple By entering the smartphone market with the iPhone, Apple revolutionized the industry and became a dominant player. Amazon 🛍 By starting as an online bookstore and expanding to offer a wide range of products and services, Amazon reinvented the retail industry and is now a household name. Tesla 🚗 By designing and marketing high- performance electric cars and building a network of charging stations, Tesla disrupted the automotive industry and continues to innovate in sustainable transportation.
- 7. Why Exit a Market? Negative Growth Changing Trends Restrictions
- 8. Factors Influencing Market Exit Decisions 1 Declining market demand 2 Strong competition 3 Regulatory constraints
- 9. Inspiring Market Exit Examples 1 Kodak 📷 As digital photography took over, Kodak famously abandoned its film business and shifted focus to digital cameras and printing services, ultimately leading to greater profitability. 2 Nokia 🖥 Nokia struggled to compete in the rapidly evolving smartphone market and eventually decided to exit the business. . 3 eBay 🤝 eBay exited the Chinese market after struggling to compete with domestic e-commerce giants like Alibaba and JD.com.
- 10. Conclusion • Market entry decisions can offer increased market share and growth opportunities. • Market exit decisions may be necessary due to declining demand, competition, or regulatory constraints. • Successful examples include Apple's entry into smartphones and Netflix's global expansion. • Failure to adapt, as seen with Blockbuster and Nokia, can lead to market exit.