This document outlines the research methodology for a study comparing equity schemes from different asset management companies. The primary objectives are to compare different equity schemes on factors that influence investors, and returns over the last 5 years from 3 AMCs. Secondary objectives are to understand why investors choose equity schemes over stock markets and what influences their choice of asset management company. The scope is limited to Baroda city. Data collection involves primary sources like observations and interviews, and secondary sources like websites, reports, and past research. A sample of 9 equity schemes from 3 AMCs is analyzed using charts, graphs and statistical tools. Limitations include a limited geographic area, small sample size, and potential for personal bias.

1. Chapter 2
Research Methodology

2. (A) Research Objectives:Objectives of Summer Internship Project Report:
 To understand the actual management functioning in the corporate
organization
 To apply the theoretical knowledge in actual learning process
 To study the different role of all departments at company and their
coordination among each other
 To understand the current scenario in the corporate regarding the
management practices and workings
Primary Objective
 Comparing the different equity schemes provided by different Assets
management companies to attract the investor.
 Identify the various factors influencing the investor while choosing a
different equity schemes.
 To compare different equity schemes of 3 AMC & return given by them in
last 5 year.
Secondary Objective
 To know why investors investing in different equity schemes instead of
stock market.
 To know how&why investors choose different Assets management
company.
(B) Scope of the study: Area Covered: This study is limited only to the Baroda city.
 Schemes of mutual funds: In this study I covered different 9 equity
schemes of 3 Assets Management company.

3. (C) Data Collection:
 Primary Data: Through Observation during summer internship, Informal
interaction with clients, with Advisors, with Banks employees & banks
customers.
 Secondary Data:

Internet

Books

Annual Reports of AMFI, SEBI

Research Papers on the related topics done before

From HDFC,ICICI & RELIANCE AMC website
 Sample Size:At the planning stage of a statistical investigation part, the selecting of
sample size is very critical. The objective of taking sample was to obtain
desirable level of accuracy and confidence with minimum of cost, time,
and energy. A sample size of 9 equity schemes of 3 Assets Management
company was taken for the analysis purpose.
 Data Analysis Tools used in Project: Charts.
 Graphs.
 Simple Statistical Tools : Percentages, Averages
(D) Limitations of the Projects:
 Area:
The area was limited only to Baroda City. The result may have varied, if it
was conducted somewhere else.

4.  Sample Size: The Sample size taken is only 9 equity schemes of only 3
AMC which may not result in very accurate results.
 Personal Bias:
Some clients and customers may have had personal bias due to which
they may not have given the correct information and due to which the
right conclusion may not be have been derived at.