1. Presenting Persuasive Messages

2. Today’s Agenda
 Upcoming Dates
 Today – Chapter 11 and Chalk Talk assignment
 Friday – Pick speaking days for persuasive presentation,
persuasive speech assignment, full class chalk talk
 Monday – Critical thinking essay assignment, DUE: speech
topic, thesis, pattern.
 Chalk Talk
 Chapter 11

3. Chalk Talk
 Impromptu
 Draw a question when you get to class. 3
minutes to prepare. 1 minute speech.
 Thesis: Today I’m going to tell you “then say
the question”
○ Important: Thesis, 2-3 main points, restate
thesis, clincher.

4. Persuasive Messages
 Messages that influence an audience’s
choices by changing their responses
toward an ideas, issue, concept or
product
 You are the target and sender
 Be a competent consumer and producer
 Inform/Persuasive reinforce each other

5. Inform vs. Persuasive

6. Types of Persuasive Speeches
 Speech to inspire – influence listeners’
feelings or motivations (uplift)
 Ceremonial – graduation, rallies, etc.
 Speech to convince – delivered with
intent of influencing listeners’ beliefs or
attitudes (change beliefs/attitudes)
 Not required to act.
 Speech of action – given for purpose of
influencing listeners’ behaviors and actions
 Change the beliefs or attitudes, plus act on
them

7. Creating an Effective Message
 Be explicit
 Use argument
 Reasoning, evidence, support
 Use testimonial evidence
 Use specific numbers

8. Persuasive Content
 Question of fact
 Question of Value
 Question of policy

9. Patterns for Persuasive
Presentations
 Problem-Cause-Solution (p. 141)
 Or Problem - Solution
 Monroe’s Motivated Sequence (p. 144)
 1. Capture Attn, 2. Describe a problem, 3. Present a Solution, 4. Visual
the Solution, 5. Request Action

10. Persuasive Strategy #1
 Consistency persuades
 Audience is more likely to change their
behavior if the suggested change is
consistent with their present beliefs,
attitudes, and values
 Presenter promotes change by showing how
the promoted activity is consistent with the
audience’s past behavior
 Example

11. Persuasive Strategy #2
 Small, Gradual Changes
 Audiences are more likely to alter their
behavior if the suggested change will require
small, gradual changes rather than major,
abrupt changes
 Boomerang effect – When the presenter
asks for too much change, too soon, the
audience likes the presenter and the
proposal less after the presentation
 Example

12. Persuasive Strategy #3
 Benefit Analysis
 Audiences are more likely to change their
behavior if the suggested change will benefit
them more than it will cost them
 Costs – time, money, commitment, energy,
skill
 As a presenter, how can you reduce costs
so the audience will feel the costs are worth
the benefits?
 Example

13. Persuasive Strategy #4
 Needs Fulfillment
 Audiences are more likely to change if the
change meets their needs

14. Examples

15. Review/Wrap-Up
Monday
 Critical Thinking Essay
 DUE:
○ Persuasive Speech
 Topic
 Thesis
 Pattern