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THE HISTORY OF
TOURISM AND
HOSPITALITY
THE HISTORY OF TOURISM
INDUSTRY
A. EARLY TOURISM
•TRAVEL AND EXPLORATION ARE BASIC TO HUMAN NATURE.
•THE TERM “TOURISM” WAS USED ONLY IN THE 19TH
CENTURY.
•TOURISM IS DERIVED FROM THE HEBREW WORD “TORAH”
WHICH MEANS STUDYING, LEARNING OR SEARCHING.
TWO FORMS OF TOURISM
•TRAVEL FOR BUSINESS
- ‘BUSINESS TOURISM IS CONCERNED WITH PEOPLE TRAVELLING
FOR PURPOSES WHICH RELATED TO THEIR WORK.’ DAVIDSON
(1994)
•TRAVEL FOR RELIGIOUS
-TRAVEL FOR RELIGIOUS OR SPIRITUAL PURPOSES, SUCH AS
UNDERTAKING A PILGRIMAGE AND VISITING SACRED SITES
EARLY TOURISM
•PILGRIMAGES
- WERE MADE TO FULFILL A VOW AS IN CASES OF ILLNESS OF
GREAT DANGER OR AS PENANCE FOR SINS.
•ST. JAMES OF GALICIA
-WAS THE FOREMOST DESTINATION
OF ENGLISH PILGRIMS IN THE 14TH CENTURY
EARLY TOURISM
•TRAVEL FOR PRIVATE PURPOSE
- STARTED DURING ANCIENT GREEKS OLYMPIC IN GREECE
•ENGLISH PILGRIMS
- A PERSON WHO UNDERTAKES A JOURNEY TO A SACRED
PLACE AS AN ACT OF RELIGIOUS DEVOTION.
THE SUMERIANS (4000 B.C.)
• THE FIRST GROUP OF PEOPLE WHO ARE ENGAGE IN
BUSINESS TOURISM.
• THEY MADE ALCOHOLIC BEVERAGES BY GROWING
GRAINS AND BUILT TAVERNS TO SERVE PEOPLE IN THE
AREA AROUND THEM.
• CUNEIFORM – THE EARLIEST ALPHABET FOR
COMMUNICATION.
• MONEY – CARVED STONE
• WHEEL – FIRST TRANSPORTATION IS CHARIOT
• WRITING – COMMUNICATE DURING THE TRAVEL
B. MEDIEVAL PERIOD
•DURING THE MEDIEVAL PERIOD, THE TRAVEL DECLINED.
•“TRAVEL” DERIVED FROM “TRAVAIL” ,BECAME BURDENSOME,
DANGEROUS, AND DEMANDING DURING THIS TIME
•ROAD WERE NOT MAINTAINED AND THEY BECOME UNSAFE
•CRUSADERS AND PILGRIMS WERE THE ONLY ONES WHO
TRAVELED.
C. RENAISSANCE AND ELIZABETHAN ERAS
•THE GRAND TOUR- THE FORERUNNER OF ANY EDUCATIONAL TOUR
•DIPLOMATS, BUSINESS PEOPLE AND SCHOLARS WHO TRAVELED TO EUROPE TO WIDEN
THEIR EDUCATION
•FEW RENOWNED UNIVERSITIES DEVELOPED SO THAT TRAVEL FOR EDUCATION WAS
INTRODUCED LARGELY BY THE BRITISH.
•TRAVEL FOR EDUCATION BECAME POPULAR IN THE 16TH CENTURY.
•THE SICK SOUGHT REMEDY FOR THEIR ILLNESS IN THE “SPAS” OR MEDICINAL BATHS.
•THE TERM “SPA” IS DERIVED FROM WALLOON WORD “ESPA” MEANING “FOUNTAIN.”
- THEY WENT THROUGH A HEALING PROCESS OF MEDICATION THROUGH ANCIENT
FOUNTAIN
D. INDUSTRIAL REVOLUTION
•IT BROUGHT ABOUT NOT ONLY TECHNOLOGICAL CHANGES, BUT
ALSO ESSENTIAL SOCIAL CHANGES THAT MADE TRAVEL
DESIRABLE AS RECREATIONAL ACTIVITIES.
•INCREASE IN PRODUCTIVITY, REGULAR EMPLOYMENT AND
GROWING URBANIZATION GAGE MORE PEOPLE MOTIVATION
OPPORTUNITY TO GO ON A HOLIDAY.
E. MODERN TOURISM IN THE 19TH CENTURY
•THESE WERE THE INTRODUCTION OF THE RAILWAY AND THE DEVELOPMENT OF
STEAM POWER
•THE USE OF STEAM POWER PROVIDED THE INCREASE MOBILITY NEEDED BY THE
TOURISM BUSINESS
•THOMAS COOK- THE FATHER OF TOURISM AND THE FIRST TRAVEL AGENT
•HIS FIRST EXCURSION TRAIN TRIP WAS BETWEEN LEICESTER AND LOUGHBOROUGH
IN 1841 WITH 570 PASSENGER AT A ROUND- TRIP FARE OF ONE SHILLING.
•IN THE 1874 HE INTRODUCED “CIRCULAR
NOTE” WHICH WERE ACCEPTED BY BANKS,
HOTELS, SHOPS AND RESTAURANTS.
•AS THE 19TH CENTURY DREW TO A CLOSE,
PHOTOGRAPHY AND GUIDEBOOKS BECAME
POPULAR.
•GUIDE BOOKS BECAME MOST FAMOUS
CALLED “BAEDEKER”
MODERN TOURISM IN THE 20TH CENTURY
•AFTER WORLD WAR I, THE RAILWAYS AS MEANS OF TRAVEL DECLINED WITH
THE INTRODUCTION OF THE MOTOR CAR.
•AFTER THE WORLD WAR II ARTIFACT TECHNOLOGY PROGRESSED ALSO LED
TO INCREASED INTEREST IN TRAVEL.
•AFTER THE POST WAR RECOVERY YEARS THERE WAS AN INCREASE IN
PRIVATE CAR OWNERSHIP
•THE PRIVATE CAR PROVIDED FLEXIBLE TRANSPORTATION WHICH FREED
PEOPLE TO SCHEDULE
•ROAD IMPROVEMENT BROUGHT MORE DISTANT RESORT TO THE
CITY
•THE POST WAR ECONOMIC RECOVERY PROVIDED MORE
DISCRETIONARY INCOME AND LEISURE
•DUE TO SOCIAL LEGISLATIONS AND LABOR NEGOTIATIONS THE
LENGTH OF OFFICERS AND PAID HOLIDAY INCREASED
THE HISTORY OF
HOSPITALITY INDUSTRY
MODERN PERIOD 19TH CENTURY
•PUBLIC DINING WAS NOT POPULAR.
•MANY HOTELS WERE CONSTRUCTED WITHOUT DINING
FACILITIES.
•HOTEL GUEST TOOK THEIR MEALS IN THEIR ROOMS
•ALBEMARLE HOTEL – A DINING FACILITY OPENED
IN LONDON ON 1875
•IN LONDON, MORE LUXURIOUS HOTELS BEGAN
TO APPEAR
•SAVOY WAS THE BEST KNOWN HOTELS, OPENED
BY RICHARD D’OYLY CARTE IN 1889
•AND HE EMPLOYED TWO MAN WHO BECAME
FAMOUS THROUGHOUT THE WORLD. CESAR
RITZ AND AUGUSTE ESCOFFIER.
•DELMONICO’S WAS THE ONLY EXPENSIVE
HOTEL AND ARISTOCRATIC RESTAURANT IN
THE UNITED STATES
•FAMOUS FOR ITS FINE FOOD SWISS-FRENCH
CUISINE.
•THE HOTEL DEL CORONADO IN SAN DIEGO
BECAME FAMOUS BECAUSE OF ITS FAMOUS
ARCHITECTUR6AL STYLE.
•EUROPEAN PLAN WHICH MEANT THE GUEST
NEED NOT PAY FOR BOTH ROOM AND MEALS.
MODERN PERIOD 20TH CENTURY
•IN 1921, WALTER ANDERSON AND BILLY INGRAHAM
BEGAN THE WHITE CASTLE HAMBURGER CHAINS.
•IN1939, A RESTAURANT CALLED LE PAVILION DE
FRANCE OPENED IN NEW YORK.
•THE FOUR SEASON ALSO OPENED IN 1939.
•IT WAS THE FIRST RESTAURANT OFFER SEASONAL
MENUS WITH ITS MODERN ARCHITECTURE AND ART
AS A THEME.
PIONEERS IN THE
TOURISM AND
HOSPITALITY INDUSTRY
CESAR RITZ
•BECAME THE GENERAL MANAGER OF THE SAVOY HOTEL IN LONDON.
•HE MADE THE HOTEL A CULTURAL CENTER FOR HIGH SOCIETY
•THE RITZ NAME SYNONYM WITH REFINED ELEGANT HOTELS AND
SERVICE.
•AT PRESENT, RITZ CARLTON BEAR HIS NAME (MOST FAMOUS HOTEL
CHAIN IN THE WORLD).
•HE IS ALSO A FOUNDER OF SEVERAL HOTELS
•HE ALSO KNOWN AS THE “THE KING OF HOTELIERS DUE TO HIS
INTRODUCTION OF HOTELS.
•HOTEL CHAIN – ONLY ONE OWNER BUT IT HAS MANY BRANCH IN
DIFFERENT COUNTRY.
•HE STARTED WITH HIS CAREER AS A WAITER TO HOTELIERS
MANAGER TO OWNER OF HOTEL
•AMERICAN COMPANY THAT OWNS 101 LUXURY HOTELS IN 30
COUNTRIES WHICH IT HAS 27,650 GUEST ROOMS.
•IT IS A FIVE STAR HOTEL
ELLSWORTH MILTON STATLER
•IS CONSIDERED TO BE THE HOTEL PREMIERE OF ALL TIME.
•BROUGHT A HIGH STANDARD OF COMFORT AND CONVENIENCE TO THE MIDDLE
CLASS TRAVELER AT AN AFFORDABLE PRICE
•HE WAS THE FIRST TO PUT TELEPHONE AND RADIOS IN EVERY GUESTROOMS
TOGETHER WITH FULL LENGTH MIRRORS, BUILT IN CLOSETS AND SPECIAL
FAUCET FOR ICE WATER
•HE WAS STARTED AT 13 YEARS OLD AS A BELLBOY UNTIL HE ALSO OWN THE
STATLER HOTEL CHAIN.
CONRAD HILTON
•WAS ONCE RECOGNIZE AS THE BIGGEST HOTEL MAN IN THE WORLD
•HE DESCRIBED BY THE NEW YORK TIMES AS THE MASTER OF HOTEL FINANCE
•IN 1954 , HE FORMED THE FIRST MAJOR CHAIN OF AMERICAN HOTELS.
•FOUNDER THE OWNER OF HILTON HOTEL CHAINS.(FIRST HOTEL CHIN IN THE
WORLD)
•ITS STARTED ONLY 10 ROOMS OF HOTEL
•AT PRESENT IT HAS 586 HOTEL AND RESORT PROPERTIES IN THE WHOLE WORLD
•THEY OFFER 215,623 ROOMS
HOWARD DEARING JOHNSON
•WAS THE PIONEER OF BRAND LEVERAGING
•HE WAS ONE OF THE FIRST WHO INTRODUCE FRANCHISING IN THE 1930’S
•AT PRESENT HOWARD JOHNSON IS ONE OF THE FAMOUS NAMES IN THE
RESTAURANT AND HOTEL BUSINESS
•HE WAS AN ENTREPRENEUR AND A BUSINESS MAN
•OWNER OF THE FAMOUS BURGER CONCEPTUALIZE FRANCHISING
•HE WAS THE IDEA OF CENTRALIZED BUYING AND CENTRALIZED MENU MAKING
FOR FRANCHISE BUSINESS
RAY KROC
•THE MOST FINANCIALLY SUCCESSFUL OF ALL HOSPITALITY ENTREPRENEUR
•HE WAS THE FOUNDER OF MC DONALD'S CORPS HE ONLY SELL MILKSHAKES AND PAPER
CUPS
•HE MET THE MC DONALD'S BROTHER WHICH IS DICK AND MAC MC MCDONALDS
•HE DEVELOPED SEVERAL OPERATIONAL GUIDELINES (QUALITY SERVICE, CLEANLINESS
AND VALUE
•IN 1956, HE PARTNERED WITH MC DONALD BROTHERS
•HE EXPAND AND INTRODUCE MCDONALDS INTERNATIONAL
•37,855 STORE WORLD WIDE
•MOST FRANCHISED FAST FOOD CHAIN IN THE WORLD
ISADORE SHARP
•FOUNDER OF FOUR SEASON REGENT HOTEL
•THE WORLD LARGEST HOTEL CHAI AND A MULTIMILLION DOLLAR HOTEL
•100 HOTEL
•ONE OF THE MOST FAMOUS HOTEL IN THE WORLD
•OPENED IN TORONTO CANADA
•HE WAS AN ARCHITECT, WRITE, HOTELIER, AND A CANADIAN
RUTH FERTEL
•SHE WAS THE FOUNDER OF CHRIS STEAK HOUSE, THE LARGEST
UPSCALE RESTAURANT CHAIN IN THE UNITED STATES.
•MOST SUCCESSFUL WOMAN RESTAURATEUR AT PRESENT
•IT HAS 59 OPERATIONS
•IT SELLS 11000 STEAKS DAILY WITH GROSS INCOME OF 200 MILLION
DOLLARS A YEAR

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The history of tourism and hospitality.pdf

  • 1. THE HISTORY OF TOURISM AND HOSPITALITY
  • 2. THE HISTORY OF TOURISM INDUSTRY
  • 3. A. EARLY TOURISM •TRAVEL AND EXPLORATION ARE BASIC TO HUMAN NATURE. •THE TERM “TOURISM” WAS USED ONLY IN THE 19TH CENTURY. •TOURISM IS DERIVED FROM THE HEBREW WORD “TORAH” WHICH MEANS STUDYING, LEARNING OR SEARCHING.
  • 4. TWO FORMS OF TOURISM •TRAVEL FOR BUSINESS - ‘BUSINESS TOURISM IS CONCERNED WITH PEOPLE TRAVELLING FOR PURPOSES WHICH RELATED TO THEIR WORK.’ DAVIDSON (1994) •TRAVEL FOR RELIGIOUS -TRAVEL FOR RELIGIOUS OR SPIRITUAL PURPOSES, SUCH AS UNDERTAKING A PILGRIMAGE AND VISITING SACRED SITES
  • 5. EARLY TOURISM •PILGRIMAGES - WERE MADE TO FULFILL A VOW AS IN CASES OF ILLNESS OF GREAT DANGER OR AS PENANCE FOR SINS. •ST. JAMES OF GALICIA -WAS THE FOREMOST DESTINATION OF ENGLISH PILGRIMS IN THE 14TH CENTURY
  • 6. EARLY TOURISM •TRAVEL FOR PRIVATE PURPOSE - STARTED DURING ANCIENT GREEKS OLYMPIC IN GREECE •ENGLISH PILGRIMS - A PERSON WHO UNDERTAKES A JOURNEY TO A SACRED PLACE AS AN ACT OF RELIGIOUS DEVOTION.
  • 7. THE SUMERIANS (4000 B.C.) • THE FIRST GROUP OF PEOPLE WHO ARE ENGAGE IN BUSINESS TOURISM. • THEY MADE ALCOHOLIC BEVERAGES BY GROWING GRAINS AND BUILT TAVERNS TO SERVE PEOPLE IN THE AREA AROUND THEM. • CUNEIFORM – THE EARLIEST ALPHABET FOR COMMUNICATION. • MONEY – CARVED STONE • WHEEL – FIRST TRANSPORTATION IS CHARIOT • WRITING – COMMUNICATE DURING THE TRAVEL
  • 8. B. MEDIEVAL PERIOD •DURING THE MEDIEVAL PERIOD, THE TRAVEL DECLINED. •“TRAVEL” DERIVED FROM “TRAVAIL” ,BECAME BURDENSOME, DANGEROUS, AND DEMANDING DURING THIS TIME •ROAD WERE NOT MAINTAINED AND THEY BECOME UNSAFE •CRUSADERS AND PILGRIMS WERE THE ONLY ONES WHO TRAVELED.
  • 9. C. RENAISSANCE AND ELIZABETHAN ERAS •THE GRAND TOUR- THE FORERUNNER OF ANY EDUCATIONAL TOUR •DIPLOMATS, BUSINESS PEOPLE AND SCHOLARS WHO TRAVELED TO EUROPE TO WIDEN THEIR EDUCATION •FEW RENOWNED UNIVERSITIES DEVELOPED SO THAT TRAVEL FOR EDUCATION WAS INTRODUCED LARGELY BY THE BRITISH. •TRAVEL FOR EDUCATION BECAME POPULAR IN THE 16TH CENTURY. •THE SICK SOUGHT REMEDY FOR THEIR ILLNESS IN THE “SPAS” OR MEDICINAL BATHS. •THE TERM “SPA” IS DERIVED FROM WALLOON WORD “ESPA” MEANING “FOUNTAIN.” - THEY WENT THROUGH A HEALING PROCESS OF MEDICATION THROUGH ANCIENT FOUNTAIN
  • 10. D. INDUSTRIAL REVOLUTION •IT BROUGHT ABOUT NOT ONLY TECHNOLOGICAL CHANGES, BUT ALSO ESSENTIAL SOCIAL CHANGES THAT MADE TRAVEL DESIRABLE AS RECREATIONAL ACTIVITIES. •INCREASE IN PRODUCTIVITY, REGULAR EMPLOYMENT AND GROWING URBANIZATION GAGE MORE PEOPLE MOTIVATION OPPORTUNITY TO GO ON A HOLIDAY.
  • 11. E. MODERN TOURISM IN THE 19TH CENTURY •THESE WERE THE INTRODUCTION OF THE RAILWAY AND THE DEVELOPMENT OF STEAM POWER •THE USE OF STEAM POWER PROVIDED THE INCREASE MOBILITY NEEDED BY THE TOURISM BUSINESS •THOMAS COOK- THE FATHER OF TOURISM AND THE FIRST TRAVEL AGENT •HIS FIRST EXCURSION TRAIN TRIP WAS BETWEEN LEICESTER AND LOUGHBOROUGH IN 1841 WITH 570 PASSENGER AT A ROUND- TRIP FARE OF ONE SHILLING.
  • 12. •IN THE 1874 HE INTRODUCED “CIRCULAR NOTE” WHICH WERE ACCEPTED BY BANKS, HOTELS, SHOPS AND RESTAURANTS. •AS THE 19TH CENTURY DREW TO A CLOSE, PHOTOGRAPHY AND GUIDEBOOKS BECAME POPULAR. •GUIDE BOOKS BECAME MOST FAMOUS CALLED “BAEDEKER”
  • 13. MODERN TOURISM IN THE 20TH CENTURY •AFTER WORLD WAR I, THE RAILWAYS AS MEANS OF TRAVEL DECLINED WITH THE INTRODUCTION OF THE MOTOR CAR. •AFTER THE WORLD WAR II ARTIFACT TECHNOLOGY PROGRESSED ALSO LED TO INCREASED INTEREST IN TRAVEL. •AFTER THE POST WAR RECOVERY YEARS THERE WAS AN INCREASE IN PRIVATE CAR OWNERSHIP •THE PRIVATE CAR PROVIDED FLEXIBLE TRANSPORTATION WHICH FREED PEOPLE TO SCHEDULE
  • 14. •ROAD IMPROVEMENT BROUGHT MORE DISTANT RESORT TO THE CITY •THE POST WAR ECONOMIC RECOVERY PROVIDED MORE DISCRETIONARY INCOME AND LEISURE •DUE TO SOCIAL LEGISLATIONS AND LABOR NEGOTIATIONS THE LENGTH OF OFFICERS AND PAID HOLIDAY INCREASED
  • 16. MODERN PERIOD 19TH CENTURY •PUBLIC DINING WAS NOT POPULAR. •MANY HOTELS WERE CONSTRUCTED WITHOUT DINING FACILITIES. •HOTEL GUEST TOOK THEIR MEALS IN THEIR ROOMS
  • 17. •ALBEMARLE HOTEL – A DINING FACILITY OPENED IN LONDON ON 1875 •IN LONDON, MORE LUXURIOUS HOTELS BEGAN TO APPEAR •SAVOY WAS THE BEST KNOWN HOTELS, OPENED BY RICHARD D’OYLY CARTE IN 1889 •AND HE EMPLOYED TWO MAN WHO BECAME FAMOUS THROUGHOUT THE WORLD. CESAR RITZ AND AUGUSTE ESCOFFIER.
  • 18. •DELMONICO’S WAS THE ONLY EXPENSIVE HOTEL AND ARISTOCRATIC RESTAURANT IN THE UNITED STATES •FAMOUS FOR ITS FINE FOOD SWISS-FRENCH CUISINE. •THE HOTEL DEL CORONADO IN SAN DIEGO BECAME FAMOUS BECAUSE OF ITS FAMOUS ARCHITECTUR6AL STYLE. •EUROPEAN PLAN WHICH MEANT THE GUEST NEED NOT PAY FOR BOTH ROOM AND MEALS.
  • 19. MODERN PERIOD 20TH CENTURY •IN 1921, WALTER ANDERSON AND BILLY INGRAHAM BEGAN THE WHITE CASTLE HAMBURGER CHAINS. •IN1939, A RESTAURANT CALLED LE PAVILION DE FRANCE OPENED IN NEW YORK. •THE FOUR SEASON ALSO OPENED IN 1939. •IT WAS THE FIRST RESTAURANT OFFER SEASONAL MENUS WITH ITS MODERN ARCHITECTURE AND ART AS A THEME.
  • 20. PIONEERS IN THE TOURISM AND HOSPITALITY INDUSTRY
  • 21. CESAR RITZ •BECAME THE GENERAL MANAGER OF THE SAVOY HOTEL IN LONDON. •HE MADE THE HOTEL A CULTURAL CENTER FOR HIGH SOCIETY •THE RITZ NAME SYNONYM WITH REFINED ELEGANT HOTELS AND SERVICE. •AT PRESENT, RITZ CARLTON BEAR HIS NAME (MOST FAMOUS HOTEL CHAIN IN THE WORLD). •HE IS ALSO A FOUNDER OF SEVERAL HOTELS
  • 22. •HE ALSO KNOWN AS THE “THE KING OF HOTELIERS DUE TO HIS INTRODUCTION OF HOTELS. •HOTEL CHAIN – ONLY ONE OWNER BUT IT HAS MANY BRANCH IN DIFFERENT COUNTRY. •HE STARTED WITH HIS CAREER AS A WAITER TO HOTELIERS MANAGER TO OWNER OF HOTEL •AMERICAN COMPANY THAT OWNS 101 LUXURY HOTELS IN 30 COUNTRIES WHICH IT HAS 27,650 GUEST ROOMS. •IT IS A FIVE STAR HOTEL
  • 23. ELLSWORTH MILTON STATLER •IS CONSIDERED TO BE THE HOTEL PREMIERE OF ALL TIME. •BROUGHT A HIGH STANDARD OF COMFORT AND CONVENIENCE TO THE MIDDLE CLASS TRAVELER AT AN AFFORDABLE PRICE •HE WAS THE FIRST TO PUT TELEPHONE AND RADIOS IN EVERY GUESTROOMS TOGETHER WITH FULL LENGTH MIRRORS, BUILT IN CLOSETS AND SPECIAL FAUCET FOR ICE WATER •HE WAS STARTED AT 13 YEARS OLD AS A BELLBOY UNTIL HE ALSO OWN THE STATLER HOTEL CHAIN.
  • 24. CONRAD HILTON •WAS ONCE RECOGNIZE AS THE BIGGEST HOTEL MAN IN THE WORLD •HE DESCRIBED BY THE NEW YORK TIMES AS THE MASTER OF HOTEL FINANCE •IN 1954 , HE FORMED THE FIRST MAJOR CHAIN OF AMERICAN HOTELS. •FOUNDER THE OWNER OF HILTON HOTEL CHAINS.(FIRST HOTEL CHIN IN THE WORLD) •ITS STARTED ONLY 10 ROOMS OF HOTEL •AT PRESENT IT HAS 586 HOTEL AND RESORT PROPERTIES IN THE WHOLE WORLD •THEY OFFER 215,623 ROOMS
  • 25. HOWARD DEARING JOHNSON •WAS THE PIONEER OF BRAND LEVERAGING •HE WAS ONE OF THE FIRST WHO INTRODUCE FRANCHISING IN THE 1930’S •AT PRESENT HOWARD JOHNSON IS ONE OF THE FAMOUS NAMES IN THE RESTAURANT AND HOTEL BUSINESS •HE WAS AN ENTREPRENEUR AND A BUSINESS MAN •OWNER OF THE FAMOUS BURGER CONCEPTUALIZE FRANCHISING •HE WAS THE IDEA OF CENTRALIZED BUYING AND CENTRALIZED MENU MAKING FOR FRANCHISE BUSINESS
  • 26. RAY KROC •THE MOST FINANCIALLY SUCCESSFUL OF ALL HOSPITALITY ENTREPRENEUR •HE WAS THE FOUNDER OF MC DONALD'S CORPS HE ONLY SELL MILKSHAKES AND PAPER CUPS •HE MET THE MC DONALD'S BROTHER WHICH IS DICK AND MAC MC MCDONALDS •HE DEVELOPED SEVERAL OPERATIONAL GUIDELINES (QUALITY SERVICE, CLEANLINESS AND VALUE •IN 1956, HE PARTNERED WITH MC DONALD BROTHERS •HE EXPAND AND INTRODUCE MCDONALDS INTERNATIONAL •37,855 STORE WORLD WIDE •MOST FRANCHISED FAST FOOD CHAIN IN THE WORLD
  • 27. ISADORE SHARP •FOUNDER OF FOUR SEASON REGENT HOTEL •THE WORLD LARGEST HOTEL CHAI AND A MULTIMILLION DOLLAR HOTEL •100 HOTEL •ONE OF THE MOST FAMOUS HOTEL IN THE WORLD •OPENED IN TORONTO CANADA •HE WAS AN ARCHITECT, WRITE, HOTELIER, AND A CANADIAN
  • 28. RUTH FERTEL •SHE WAS THE FOUNDER OF CHRIS STEAK HOUSE, THE LARGEST UPSCALE RESTAURANT CHAIN IN THE UNITED STATES. •MOST SUCCESSFUL WOMAN RESTAURATEUR AT PRESENT •IT HAS 59 OPERATIONS •IT SELLS 11000 STEAKS DAILY WITH GROSS INCOME OF 200 MILLION DOLLARS A YEAR