Channels of distribution refers to the path that goods and services take from a vendor to a consumer. It can involve several intermediaries such as wholesalers, distributors, agents, and retailers. Each intermediary receives the product at one price point and moves it to the next higher price point until it reaches the final buyer. Coffee, for example, passes through farmers, exporters, importers, distributors, and retailers before reaching consumers. Common channels of distribution involve producers selling to wholesalers who then sell to retailers who sell to customers. Some products like toothpaste, salt, and wheat are sold directly from producers to customers without intermediaries.

1. CHANNELS OF
DISTRIBUTION

2. “
”
A set of independent organisations
involved in the process of making a
product or service available for use
or consumption.
PHILIPS KOTLER

3. MEANING -
 The path through which goods and services travel from the vendor to
the consumer or payments for those products travel from the consumer to the
vendor. A distribution channel can be as short as a direct transaction from the
vendor to the consumer, or may include several interconnected intermediaries along
the way such as wholesalers, distributers, agents and retailers. Each
intermediary receives the item at one pricing point and movies it to the next higher
pricing point until it reaches the final buyer. Coffee does not reach the consumer
before first going through a channel involving
the farmer, exporter, importer, distributor and the retailer. Also called the channel of
distribution.

4. Channels of distribution used for a
consumer product-
PRODUCER WHOLESALER RETAILER CUSTOMER

5. PRODUCER

6. WHOLESALER

7. RETAILER

8. CUSTOMER

15. When there is no channel of distribution-
Producer of toothpaste
Producer of salt
Producer of wheat
Customer

16. When there is channel of distribution-
Producer
Retailer
(toothpaste ,
wheat , salt)
customer

17. THANKYOU
-ARTI YADAV