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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online),
 INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)
 Volume 3, Issue 3, September- December (2012)

ISSN 0976 – 6502(Print)
ISSN 0976 – 6510(Online)
Volume 3, Issue 3, September- December (2012), pp. 139-143
                                                                                       IJM
© IAEME: www.iaeme.com/ijm.asp                                                  ©IAEME
Journal Impact Factor (2012): 3.5420 (Calculated by GISI)
www.jifactor.com




      CHALLENGES OF MANAGING MNC EXPATRIATES THROUGH
                       CRISES-A STUDY

                                                S.ARUNKUMAR,
                                     ASST.PROF, SCHOOL OF MANAGEMENT,
                                              SRMUNIVERSITY,
                                                   CHENNAI
 ABSTRACT
       International crises experienced by multinational corporations include both the premature return of
 expatriates due to failed assignments and the poor retention of returned expatriates due to failed
 repatriation. To reduce the direct and indirect costs inherent with expatriate failure, multinational
 corporations are striving to improve their capability to manage their expatriates before, during and after
 international assignments. This article highlights these issues and discusses the challenges for human
 resource professionals when managing expatriates. The results of the study presented in this paper suggest
 that the management of international human resources is increasingly being acknowledged as a major
 determinant of success or failure in international business. It concludes by proposing that a well-managed
 and proactive response to an international crisis may help an organization retain experienced international
 employees.


 1.0 INTRODUCTION

 Most common challenges faced by employers of international assignees are those regarding the
 competitiveness of expatriate packages, issues with different tax structures and of overall cost
 containment. This is especially true of companies of Indian origin who find themselves
 challenged by significant costs, borne to offset international compensation inequity.




                                                    139
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online),
Volume 3, Issue 3, September- December (2012)


2.0 REVIEW OF LITERATURE

Multinational corporations (MNCs) use expatriates, not only for corporate control and expertise
reasons in vital global markets, but also to facilitate entry into new markets or to develop
international management competencies (Forster 2000 et al.).It is widely acknowledged in the
relevant literature (Coombs 2001 et al) that the process of crisis management entails three main
phases. These phases are conceptualized as (1) Preparedness, which is the period of preparing
plans and procedures for addressing a crisis; (2) Responsiveness, or the actual dealing with the
crisis; and (3) Recovery, during which the organization returns to normal operations as quickly
as possible. These three phases are considered as sequential phenomena in a continuous cycle so
that the Recovery phase, which follows the Responsiveness phase, also precedes the
Preparedness phase. In this paper, the Responsiveness of expatriate crisis management is
delineated in

an auto reflective narrative design that utilized the responses of 15 expatriate managers.

MNCs, and subsequently, identified four general categories which may contribute to expatriate
success. These are broadly described as (1) technical competence on the job, (2) personality traits
or relational abilities, (3) environmental variables, and (4) family situation. This is further
supported by Ronen’s (1989) model that incorporates the dimensions of expatriate success
identified by Tung (1981). Ronen (1989), describes five categories of attributes of success: (1)
job factors, (2) relational dimensions, (3) motivational state (4) family situation, and (5) language
skills. The five categories and their specific aspects are outlined in Table 1.




                                                 140
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online),
Volume 3, Issue 3, September- December (2012)


                                                Table 1
                             Categories of Attributes of Expatriate Success

                        Relational                                       Family          Language
Job Factors                                    Motivational State
                        Dimensions
                                                                        Situation           Skills
                                                                      Willingness of
                        Tolerance for          Belief in the                           Host country
Technical skills                                                      spouse to live
                        ambiguity              mission                                 language
                                                                      abroad
Familiarity with host
                                                                      Adaptive and
country and             Behavioral             Congruence with                         Non verbal
                                                                      supportive
headquarters            flexibility            career path                             communication
                                                                      spouse
operations
                        Non-                   Interest in overseas   Stable
Managerial skills
                        judgementalism         experience             marriage
                        Cultural empathy       Interest in specific
Administrative
                        and low                host country
competence
                        ethnocentrism          culture
                                               Willingness to
                                               acquire new
                        Interpersonal skills   patterns of
                                               behavior and
                                               attitudes
Source: Ronen, S. 1989, Training the International Assignee. Training and Career Development
(1st ed), San Francisco: Goldstein.

Ronen (1989) identified these five selection attributes (Table 1) as contributing to greater
expatriate success in international assignments as compared to the customary selection of
expatriates based solely on technical abilities.

Once an employee has been selected, pre-departure training becomes the next critical step in
attempting to ensure the expatriate’s effectiveness and success abroad (Mendenhall et al. 1987).
Career counseling for the spouse is becoming necessary because the dual career dilemma is
becoming more important, especially with the increase of women in the workforce (Collins
1996). Given the difficulties of re-entry, expatriates and their families need help to readjust back
into their home country. The two most important issues are (1) career planning and (2) ‘reverse
culture shock’ (Hammer, Hart & Rogan 1998). To assist the expatriate and family to readapt to
work and life in general and to help overcome reverse culture shock, re-entry training such as



                                                    141
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online),
Volume 3, Issue 3, September- December (2012)


counseling workshops and career development consultations prove useful in the adjustment
process (Sievers 1998).


3.0 METHODOLOGY

The sample population of this research was drawn from 30 human resource managers in India.
The respondents interviewed consisted of nine HR managers, four HR specialists, one business
service manager and one administration officer. Sixty per cent of the respondents were females.
Using the guidelines provided by the Who’s Who of India (2001), large organizations were
selected if they (1) employed more than 44 people, (2) were publicly listed, and (3) incorporated
two or more overseas branches. The research procedure involved interviewing human resource
managers or their representatives in 15 Indian companies, using a structured interview
questionnaire which incorporated a checklist of expatriation and repatriation practices. These
questions were based on the best practices identified through the literature search (e.g., pre-
departure training approaches, selection criteria, re-entry success). This strategy enabled
respondents to reflect on their experiences and observations of the appropriateness of HRM
practices and polices to prepare and train expatriates for the responsiveness phase of
organizational crises (i.e., expatriate management).The interview schedule explored three key
issues on expatriate management: (1) expatriate selection process (i.e., criteria of successful
selection), (2) expatriate preparation (i.e., pre-departure and cross culture training), and (3)
repatriation career management/assistance (i.e., mentoring before, during and after the
assignment; insuring a comparable job upon re-entry).


4.0 ANALYSIS OF THE STUDY

The data from the interviews were content analyzed. Once the interview data were collected, the
tapes were transcribed and data coded. Coding involved the labeling of concepts from the text
relevant to the research problem. The aim was to move from a set of unstructured data
(participant’s accounts), to a collection of theoretical codes, concepts and interpretations. This
approach dealt with the analysis of the broad ‘themes and content of participant’s accounts’.




                                                142
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online),
Volume 3, Issue 3, September- December (2012)


5.0 FINDINGS OF THE STUDY
The results of this study were summarized in three major sections which parallel the research
foci of expatriate management. Responses to the asked questions will be reported in the three
categories of (1) expatriate selection process, (2) expatriate preparation (pre-departure training),
and (3) repatriation process.

6.0 CONCLUSION
The results of the study indicated that repatriation must be planned carefully, from the time of
expatriation when expatriate selection occurs. By putting in place suitable HR policies and
procedures, an organization can both, more efficiently manage human resource globally and
encourage more employees to accept foreign transfers. This emphasis is a visible sign that the
organization supports expatriates and attempts to contribute to employee success in the overseas
assignment. This Preparedness Phase will significantly increase the probability of successfully
managing expatriate crisis situations because responsibilities and liabilities are clarified before
the crisis happens.

7.0 REFERENCES
 1.Anderson, B. (2001). Expatriate management: An Australian tri-sector comparative study.
 Thunderbird International Business Review, 43(1), 33-51.
 2. Barton, R., & Bishko, M. (1998). Global mobility strategy. HR Focus, 75 (3), 57-59.
 3.Bonache, J., & Brewster, C. (2001). Knowledge transfer and the management of expatriation.
 Thunderbird International Business Review, 43(1), 145 -168.
 4.Clark, T., Grant, D., & Heijltjes, M. (2000). Researching comparative and international
 human resource management. International Studies of Management & Organisation, 29(4), 6-
 23.
 5.Coombs, W.T. (2001). Teaching the crisis management/communication course. Public
 Relations Review, 27(1), 89-101.
 6.Denzin, N. K., & Lincoln, Y.S. (1998). Collecting and interpreting qualitative materials.
 Chicago: Sage Publications.
 7.Harvey, M., & Novicevic, M. (2001). Selecting expatriates for increasingly complex global
 assignments. Career Development International, 6(2), 69-86.
 8.Latta, G. (1999). Expatriate policy and practice: A ten-year comparison of trends.
 Compensation and Benefits Review, 31(4), 35-39.
 9.Lazarova, M. (2001). Retaining repatriates: The role of organizational support practices,
 Journal of World Business, 36(4), 389-401.
 10.Sanchez, J.I., Spector, P.E., & Cooper, C. (2000). Adapting to a boundary-less world: A
 developmental expatriate model. The Academy of Management Executive, 14(2), 96-106.
 11.Selmer, J. (2000). Usage of corporate career development activities by expatriate managers
 and the extent of their international adjustment. International Journal of Commerce and
 Management, 10 (1), 1-23.
 12.Varner, I. (2002). Successful expatriation and organization strategies. Review of Business,
 23(2), 8-12.
 13.Weech, W.A. (2001).Training across cultures. Training and Development, 55(1), 62.



                                                143

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Managing MNC Expatriates Through Crises

  • 1. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online), INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) Volume 3, Issue 3, September- December (2012) ISSN 0976 – 6502(Print) ISSN 0976 – 6510(Online) Volume 3, Issue 3, September- December (2012), pp. 139-143 IJM © IAEME: www.iaeme.com/ijm.asp ©IAEME Journal Impact Factor (2012): 3.5420 (Calculated by GISI) www.jifactor.com CHALLENGES OF MANAGING MNC EXPATRIATES THROUGH CRISES-A STUDY S.ARUNKUMAR, ASST.PROF, SCHOOL OF MANAGEMENT, SRMUNIVERSITY, CHENNAI ABSTRACT International crises experienced by multinational corporations include both the premature return of expatriates due to failed assignments and the poor retention of returned expatriates due to failed repatriation. To reduce the direct and indirect costs inherent with expatriate failure, multinational corporations are striving to improve their capability to manage their expatriates before, during and after international assignments. This article highlights these issues and discusses the challenges for human resource professionals when managing expatriates. The results of the study presented in this paper suggest that the management of international human resources is increasingly being acknowledged as a major determinant of success or failure in international business. It concludes by proposing that a well-managed and proactive response to an international crisis may help an organization retain experienced international employees. 1.0 INTRODUCTION Most common challenges faced by employers of international assignees are those regarding the competitiveness of expatriate packages, issues with different tax structures and of overall cost containment. This is especially true of companies of Indian origin who find themselves challenged by significant costs, borne to offset international compensation inequity. 139
  • 2. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online), Volume 3, Issue 3, September- December (2012) 2.0 REVIEW OF LITERATURE Multinational corporations (MNCs) use expatriates, not only for corporate control and expertise reasons in vital global markets, but also to facilitate entry into new markets or to develop international management competencies (Forster 2000 et al.).It is widely acknowledged in the relevant literature (Coombs 2001 et al) that the process of crisis management entails three main phases. These phases are conceptualized as (1) Preparedness, which is the period of preparing plans and procedures for addressing a crisis; (2) Responsiveness, or the actual dealing with the crisis; and (3) Recovery, during which the organization returns to normal operations as quickly as possible. These three phases are considered as sequential phenomena in a continuous cycle so that the Recovery phase, which follows the Responsiveness phase, also precedes the Preparedness phase. In this paper, the Responsiveness of expatriate crisis management is delineated in an auto reflective narrative design that utilized the responses of 15 expatriate managers. MNCs, and subsequently, identified four general categories which may contribute to expatriate success. These are broadly described as (1) technical competence on the job, (2) personality traits or relational abilities, (3) environmental variables, and (4) family situation. This is further supported by Ronen’s (1989) model that incorporates the dimensions of expatriate success identified by Tung (1981). Ronen (1989), describes five categories of attributes of success: (1) job factors, (2) relational dimensions, (3) motivational state (4) family situation, and (5) language skills. The five categories and their specific aspects are outlined in Table 1. 140
  • 3. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online), Volume 3, Issue 3, September- December (2012) Table 1 Categories of Attributes of Expatriate Success Relational Family Language Job Factors Motivational State Dimensions Situation Skills Willingness of Tolerance for Belief in the Host country Technical skills spouse to live ambiguity mission language abroad Familiarity with host Adaptive and country and Behavioral Congruence with Non verbal supportive headquarters flexibility career path communication spouse operations Non- Interest in overseas Stable Managerial skills judgementalism experience marriage Cultural empathy Interest in specific Administrative and low host country competence ethnocentrism culture Willingness to acquire new Interpersonal skills patterns of behavior and attitudes Source: Ronen, S. 1989, Training the International Assignee. Training and Career Development (1st ed), San Francisco: Goldstein. Ronen (1989) identified these five selection attributes (Table 1) as contributing to greater expatriate success in international assignments as compared to the customary selection of expatriates based solely on technical abilities. Once an employee has been selected, pre-departure training becomes the next critical step in attempting to ensure the expatriate’s effectiveness and success abroad (Mendenhall et al. 1987). Career counseling for the spouse is becoming necessary because the dual career dilemma is becoming more important, especially with the increase of women in the workforce (Collins 1996). Given the difficulties of re-entry, expatriates and their families need help to readjust back into their home country. The two most important issues are (1) career planning and (2) ‘reverse culture shock’ (Hammer, Hart & Rogan 1998). To assist the expatriate and family to readapt to work and life in general and to help overcome reverse culture shock, re-entry training such as 141
  • 4. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online), Volume 3, Issue 3, September- December (2012) counseling workshops and career development consultations prove useful in the adjustment process (Sievers 1998). 3.0 METHODOLOGY The sample population of this research was drawn from 30 human resource managers in India. The respondents interviewed consisted of nine HR managers, four HR specialists, one business service manager and one administration officer. Sixty per cent of the respondents were females. Using the guidelines provided by the Who’s Who of India (2001), large organizations were selected if they (1) employed more than 44 people, (2) were publicly listed, and (3) incorporated two or more overseas branches. The research procedure involved interviewing human resource managers or their representatives in 15 Indian companies, using a structured interview questionnaire which incorporated a checklist of expatriation and repatriation practices. These questions were based on the best practices identified through the literature search (e.g., pre- departure training approaches, selection criteria, re-entry success). This strategy enabled respondents to reflect on their experiences and observations of the appropriateness of HRM practices and polices to prepare and train expatriates for the responsiveness phase of organizational crises (i.e., expatriate management).The interview schedule explored three key issues on expatriate management: (1) expatriate selection process (i.e., criteria of successful selection), (2) expatriate preparation (i.e., pre-departure and cross culture training), and (3) repatriation career management/assistance (i.e., mentoring before, during and after the assignment; insuring a comparable job upon re-entry). 4.0 ANALYSIS OF THE STUDY The data from the interviews were content analyzed. Once the interview data were collected, the tapes were transcribed and data coded. Coding involved the labeling of concepts from the text relevant to the research problem. The aim was to move from a set of unstructured data (participant’s accounts), to a collection of theoretical codes, concepts and interpretations. This approach dealt with the analysis of the broad ‘themes and content of participant’s accounts’. 142
  • 5. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online), Volume 3, Issue 3, September- December (2012) 5.0 FINDINGS OF THE STUDY The results of this study were summarized in three major sections which parallel the research foci of expatriate management. Responses to the asked questions will be reported in the three categories of (1) expatriate selection process, (2) expatriate preparation (pre-departure training), and (3) repatriation process. 6.0 CONCLUSION The results of the study indicated that repatriation must be planned carefully, from the time of expatriation when expatriate selection occurs. By putting in place suitable HR policies and procedures, an organization can both, more efficiently manage human resource globally and encourage more employees to accept foreign transfers. This emphasis is a visible sign that the organization supports expatriates and attempts to contribute to employee success in the overseas assignment. This Preparedness Phase will significantly increase the probability of successfully managing expatriate crisis situations because responsibilities and liabilities are clarified before the crisis happens. 7.0 REFERENCES 1.Anderson, B. (2001). Expatriate management: An Australian tri-sector comparative study. Thunderbird International Business Review, 43(1), 33-51. 2. Barton, R., & Bishko, M. (1998). Global mobility strategy. HR Focus, 75 (3), 57-59. 3.Bonache, J., & Brewster, C. (2001). Knowledge transfer and the management of expatriation. Thunderbird International Business Review, 43(1), 145 -168. 4.Clark, T., Grant, D., & Heijltjes, M. (2000). Researching comparative and international human resource management. International Studies of Management & Organisation, 29(4), 6- 23. 5.Coombs, W.T. (2001). Teaching the crisis management/communication course. Public Relations Review, 27(1), 89-101. 6.Denzin, N. K., & Lincoln, Y.S. (1998). Collecting and interpreting qualitative materials. Chicago: Sage Publications. 7.Harvey, M., & Novicevic, M. (2001). Selecting expatriates for increasingly complex global assignments. Career Development International, 6(2), 69-86. 8.Latta, G. (1999). Expatriate policy and practice: A ten-year comparison of trends. Compensation and Benefits Review, 31(4), 35-39. 9.Lazarova, M. (2001). Retaining repatriates: The role of organizational support practices, Journal of World Business, 36(4), 389-401. 10.Sanchez, J.I., Spector, P.E., & Cooper, C. (2000). Adapting to a boundary-less world: A developmental expatriate model. The Academy of Management Executive, 14(2), 96-106. 11.Selmer, J. (2000). Usage of corporate career development activities by expatriate managers and the extent of their international adjustment. International Journal of Commerce and Management, 10 (1), 1-23. 12.Varner, I. (2002). Successful expatriation and organization strategies. Review of Business, 23(2), 8-12. 13.Weech, W.A. (2001).Training across cultures. Training and Development, 55(1), 62. 143