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Challenges and Opportunities in the Consumer and Pharmaceutical Industry Packaging Process
1. What Are the Key Challenges in Packaging Today?
Many brand-oriented industries — such as food, beverages, personal/home care, and
pharmaceuticals — have seen their business environment change dramatically. Manufacturers now
need to design, make, and launch new, personalized products quicker than ever before. In
response to increasingly demanding and diverse customer segments, and to fend off growing
competition, companies are speeding up design and new product releases. To meet these
demands, they also have to target new geographies and capitalize on resource ecosystems in
multiple regions.
Leveraging the packaging process to increase speed to market is a major challenge in many
respects. The process of designing a new package while maintaining an existing design can be a
minefield of complications. This complex process involves a host of contributors, including internal
writers, external designers, and the people who provide frameworks, images, and logos, as well as
the product teams focused on content, recipes, and ingredients. On top of that, companies need to
May 2017, IDC Manufacturing Insights #EMEA42547717
Customer Spotlight
Challenges and Opportunities in the Consumer and
Pharmaceutical Industry Packaging Process
Brought to you by Tech Mahindra, Powered by IDC Enter the sponsors here
Maggie SlowikLorenzo Veronesi
May 2017
IN THIS CUSTOMER SPOTLIGHT
Many consumer and pharmaceutical companies are struggling to maintain packaging quality and
consistency across product lines. Even minor label translation errors and poor printing quality can
result in costly product recalls that have a huge impact on the business.
Consumer and pharma companies need to equip their workforce with an enhanced IT platform that
creates visibility while offering real-time insights into product information along the entire life cycle.
By doing so, they will be able to:
Capture and validate packaging decisions upfront to carry out a more complete impact
assessment and make decisions sooner with a greater level of confidence
Accelerate business processes and approval cycles to reduce costs and time to market
Improve total life-cycle quality, reduce costs, and increase customer satisfaction, which in
turn enhances brand image and market position
Increase the speed and accuracy of decision making, especially in processes that are
created under time pressure
This IDC Customer Spotlight explores how artwork in packaging can be an inefficient process for
many consumer and pharmaceutical organizations. If tackled the right way, however, it can save
costs and provide a process that can be leveraged across other areas of the business.
SITUATION OVERVIEW
7.
About IDC
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