With Claritics Social Insights companies can drive their user acquisition and monetization campaigns more effectively and faster.

1. CASE STUDY
ChaYoWo Games Taps Claritics to Improve Reach, Retention & Revenue
“Claritics’ suite of analytics applications give us the social intelligence
we need to fully optimize every aspect of our Facebook games.”
– Jugul Thacery, Co-Founder, MD, ChaYoWo
“With Claritics Social Insights we can drive our user acquisition and
monetization campaigns more effectively and faster.”
– Gaurav Mirchandani, Co-Founder
“Social Intelligence” Solutions
An emerging leader in social gaming, ChaYoWo leverages Claritics’
advanced analytics applications to optimize the dials and levers Highlights
affecting their games’ performance. Claritics cloud-based solution
was easy to get up and running, and within hours ChaYoWo’s Profile
marketing managers and executive team had access to intelligent An emerging leader in social, mobile,
data about their applications’ reach, retention and revenue PC and Flash-based games
campaigns. ChaYoWo uses Claritics’ Cohort Analysis, Multi-Event
Session Analysis, K-Factor Analysis and others analytics apps to: Games
Cricket Master Blaster
Measure the effectiveness of acquisition campaigns and Gossip Geek Series
conduct funnel analysis on viral features and promotions iParkIt!
Track the progress of players as they level up, and identify
which players are dropping off and why Situation
Monitor virtual currency monetization and trend metrics like ChaYoWo replaced their home-grown
ARPU, ARPPU, conversions, payment type, etc. analytics solution with Claritics’ SaaS-
based analytics applications
Results:
By enabling them to monitor performance in real time and make Features
critical campaign adjustments on the fly, Claritics helps ChaYoWo: Cohort Analysis
Multi-Event Session Analysis
Improve their games’ K-Factor by optimizing viral features and K-Factor Analysis
products such as invites, gifting, challenges, etc. Funnel Conversion Analysis
Deepen user engagement by customizing offers and in-game
content to the most loyal user demographics Benefits
Increase ARPPU by building out rich profiles of the top 3-5% Access to real-time data for
who are the most engaged with the highest spend rates immediate feedback and
improvements
Actionable insights on each game’s
acquisition, engagement and
monetization campaigns
Easily interpreted visualization
reports to understand the dials and
levers affecting game performance
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