The document discusses three influential digital subcultures - youth, women, and netizens - and their importance for marketing. Youth are early adopters who influence trends, women are important information collectors and household managers, and netizens are social connectors and content contributors who can spread brand messages. Understanding the characteristics and behaviors of these groups is a fundamental trend shaping modern marketing approaches.
The document profiles 16 influential women on Twitter, providing their name, Twitter handle, occupation, and brief description of the type of content they tweet. It recommends following these women on Twitter to gain insights on topics like writing, art, science, technology, business, and current affairs. The women featured come from various industries including media, PR, tech, nonprofit, and politics.
The document discusses online marketing strategies for Milaap, a nonprofit organization. It covers introducing Milaap and its social media presence. Specific content strategies that work well include inspiring the community, sharing information, posting memes, and having conversations on Twitter. Strategies that don't work as well include posting sad pictures and constantly asking for money. A case study on Milaap's "Adopt an Entrepreneur" program is also mentioned. The objective is to engage the existing community, gain more followers, and build the brand.
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
This document discusses how to build an army of social media champions to promote tourism. It recommends starting with locals and using search tools like hashtags and Pinterest to find relevant influencers. The best champions are those who connect with the target visitor market through their niche focus. It's important to develop relationships with champions by engaging with them on their preferred channels and meeting them both online and offline. Building champions is a long-term process that requires supporting one's strategic goals and measuring meaningful metrics.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
This document outlines six elements for successful social media engagement: listening to competitors, influencers, and sentiment; understanding audience behaviors and needs; setting objectives for engagement, reach, and share of conversation; creating appropriate content like blog posts, videos, and newsletters; choosing relevant platforms where audiences spend time; and building relationships through connection, conversation and conversion rather than direct selling. It also provides tips for small businesses using social media successfully such as committing weekly to content and engagement, understanding impact on business results, focusing on one or two platforms, driving offline events, setting interaction expectations, positioning as a thought leader, and using data to drive strategy.
The document profiles 16 influential women on Twitter, providing their name, Twitter handle, occupation, and brief description of the type of content they tweet. It recommends following these women on Twitter to gain insights on topics like writing, art, science, technology, business, and current affairs. The women featured come from various industries including media, PR, tech, nonprofit, and politics.
The document discusses online marketing strategies for Milaap, a nonprofit organization. It covers introducing Milaap and its social media presence. Specific content strategies that work well include inspiring the community, sharing information, posting memes, and having conversations on Twitter. Strategies that don't work as well include posting sad pictures and constantly asking for money. A case study on Milaap's "Adopt an Entrepreneur" program is also mentioned. The objective is to engage the existing community, gain more followers, and build the brand.
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
This document discusses how to build an army of social media champions to promote tourism. It recommends starting with locals and using search tools like hashtags and Pinterest to find relevant influencers. The best champions are those who connect with the target visitor market through their niche focus. It's important to develop relationships with champions by engaging with them on their preferred channels and meeting them both online and offline. Building champions is a long-term process that requires supporting one's strategic goals and measuring meaningful metrics.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
This document outlines six elements for successful social media engagement: listening to competitors, influencers, and sentiment; understanding audience behaviors and needs; setting objectives for engagement, reach, and share of conversation; creating appropriate content like blog posts, videos, and newsletters; choosing relevant platforms where audiences spend time; and building relationships through connection, conversation and conversion rather than direct selling. It also provides tips for small businesses using social media successfully such as committing weekly to content and engagement, understanding impact on business results, focusing on one or two platforms, driving offline events, setting interaction expectations, positioning as a thought leader, and using data to drive strategy.
The document summarizes a social media workshop presented by Emily Miethner. The workshop teaches attendees how to use social media effectively to find jobs, internships, and make connections. It provides tips on using different social media platforms like LinkedIn and Twitter to follow interests, prepare for opportunities, showcase one's self, and connect with employers. General advice includes assuming everything is public, keeping it professional and relevant to one's industry.
1. Atout France invited 36 influential bloggers to a Meet & Greet Networking Event at Hotel Scribe in Paris on June 26, 2014. 26 bloggers attended.
2. The event generated over 133,000 impressions on social media through posts with the hashtag #BloggingFrance which tagged Hotel Scribe and AccorHotels.
3. Bloggers' tweets reached over 60,000 accounts and gained nearly 120,000 impressions through 46 tweets with #BloggingFrance that also tagged the hotel and brand.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
Tips for PR professionals to use social media to connect with influencers, for digital public relations, connecting with journalists and personal branding.
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
The document proposes a Twitter tasting event marketing campaign for Hazlitt 1852 Vineyards. The goal is to encourage consumers to purchase the "Wine of the Month." A Twitter tasting involves people discussing a wine via Twitter using a hashtag. Hazlitt should choose a monthly date, event title, and hashtag. They should promote it and save the Twitter conversations. To encourage participation, Hazlitt could offer prizes, take employee tasting photos, and tweet food pairings. Other ideas include thank you cards, coupons, and a blog featuring the winery.
Before, During and After: Social Media for Event PromotionZimri Diaz
Using social media prior to, during and after events is a great way to connect with your audience. This presentation will outline the best practices for planning and executing social media outreach around events. Interactive components of this session will ask people to tweet using #UMDSocial, critique posts and more.
Dollars and Data: Social Media Advertising and MetricsZimri Diaz
Participants will learn the when, why and how of using social media advertising, as well as get an in-depth look into social media metrics. We will focus on which social media metrics matter and how to learn from them to optimize social media content and campaigns.
Social Media Marketing for Special Events and FestivalsSheila Scarborough
This document discusses using social media for event marketing and building community. It provides guidance on setting goals for social media use before, during and after events. Specifically, it recommends determining event marketing goals and target audiences before using social platforms like Facebook, LinkedIn and blogs to raise awareness and encourage registration. It also suggests sharing content, photos and live streams during events to engage attendees and absent audiences. Finally, it proposes posting summaries, discussions and presentations after events to share information and build ongoing engagement. The overall message is that social media is most effective when used for long-term relationship building rather than isolated event promotion.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
This document provides an overview of social media strategies for nonprofits. It discusses trends in social media usage, platforms donors use, and why donors stop or continue giving. It then outlines how to create a social media strategy, including determining goals, identifying target audiences, choosing platforms, and creating content. Tools for creating visuals and videos are presented. The importance of consistency, engagement, and measurement is emphasized.
Hangout With Geeky Girl - Engaging on twitterAngela Mondor
Engaging on Twitter - Finding ways to get to know your followers and the people you follow.
Engaging on Twitter
Retweets
Conversations
Twitter Chats
Hashtags
The document discusses building an inclusive company culture from the start. It recommends appointing a culture steward to own responsibility for culture and find allies. The culture steward should assess the current culture, ask employees questions, allow anonymous feedback, take risks, and build inclusion into all aspects of the business. Hiring brilliant people who are also jerks should be avoided, as they undermine culture, inclusion, collaboration and equity. The culture steward must continue learning and rewarding ambassadors to create a positive, conscious and engaging culture.
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
Andrew Ford at Social Star Webinar on how to get more referrals from Linkedin...Andrew Ford
The document outlines a client referral process for businesses. It discusses the importance of referrals, providing statistics showing that people trust peer recommendations more than other forms of marketing. It then lists 8 steps to an effective referral process: 1) Ask for referrals from satisfied clients, 2) Have a clear pitch, 3) Recognize client needs, 4) Be referred by name, 5) Be easily found online, 6) Connect with referrals, 7) Convert referrals to clients, 8) Delight existing clients so they provide referrals. The document emphasizes building an online profile, particularly on LinkedIn, to attract referrals through digital content and connections.
Social Media in Small Business is Anything But SmallMark Schmulen
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. Social media marketing works for both big and small organizations. Attendees at this event will learn from Brian Solis how small business social media trends differ from those of large corporations and how they can drive positive results even without the human capital and resources only available to large corporations.
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Brent Csutoras
Social media marketing faces challenges as users are not always in buying mode like with search. Understanding the audience and what engages them on social platforms is important for lead generation. Social media has become an integral part of many users' lives and purchase decisions, with over 25% of online time spent on social and over 80% of users influenced by social posts from friends.
The document discusses strategies for making the most of social media. It recommends listening to conversations on social media to understand issues and opportunities. It also suggests inviting community members in by launching branded pages on Facebook, blogs, Twitter, YouTube and LinkedIn to engage with customers. The document further stresses the importance of spreading engaging content across various social media platforms as part of an overall content strategy and analyzing results to optimize the social media approach.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
The document summarizes a social media workshop presented by Emily Miethner. The workshop teaches attendees how to use social media effectively to find jobs, internships, and make connections. It provides tips on using different social media platforms like LinkedIn and Twitter to follow interests, prepare for opportunities, showcase one's self, and connect with employers. General advice includes assuming everything is public, keeping it professional and relevant to one's industry.
1. Atout France invited 36 influential bloggers to a Meet & Greet Networking Event at Hotel Scribe in Paris on June 26, 2014. 26 bloggers attended.
2. The event generated over 133,000 impressions on social media through posts with the hashtag #BloggingFrance which tagged Hotel Scribe and AccorHotels.
3. Bloggers' tweets reached over 60,000 accounts and gained nearly 120,000 impressions through 46 tweets with #BloggingFrance that also tagged the hotel and brand.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
Tips for PR professionals to use social media to connect with influencers, for digital public relations, connecting with journalists and personal branding.
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
The document proposes a Twitter tasting event marketing campaign for Hazlitt 1852 Vineyards. The goal is to encourage consumers to purchase the "Wine of the Month." A Twitter tasting involves people discussing a wine via Twitter using a hashtag. Hazlitt should choose a monthly date, event title, and hashtag. They should promote it and save the Twitter conversations. To encourage participation, Hazlitt could offer prizes, take employee tasting photos, and tweet food pairings. Other ideas include thank you cards, coupons, and a blog featuring the winery.
Before, During and After: Social Media for Event PromotionZimri Diaz
Using social media prior to, during and after events is a great way to connect with your audience. This presentation will outline the best practices for planning and executing social media outreach around events. Interactive components of this session will ask people to tweet using #UMDSocial, critique posts and more.
Dollars and Data: Social Media Advertising and MetricsZimri Diaz
Participants will learn the when, why and how of using social media advertising, as well as get an in-depth look into social media metrics. We will focus on which social media metrics matter and how to learn from them to optimize social media content and campaigns.
Social Media Marketing for Special Events and FestivalsSheila Scarborough
This document discusses using social media for event marketing and building community. It provides guidance on setting goals for social media use before, during and after events. Specifically, it recommends determining event marketing goals and target audiences before using social platforms like Facebook, LinkedIn and blogs to raise awareness and encourage registration. It also suggests sharing content, photos and live streams during events to engage attendees and absent audiences. Finally, it proposes posting summaries, discussions and presentations after events to share information and build ongoing engagement. The overall message is that social media is most effective when used for long-term relationship building rather than isolated event promotion.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
This document provides an overview of social media strategies for nonprofits. It discusses trends in social media usage, platforms donors use, and why donors stop or continue giving. It then outlines how to create a social media strategy, including determining goals, identifying target audiences, choosing platforms, and creating content. Tools for creating visuals and videos are presented. The importance of consistency, engagement, and measurement is emphasized.
Hangout With Geeky Girl - Engaging on twitterAngela Mondor
Engaging on Twitter - Finding ways to get to know your followers and the people you follow.
Engaging on Twitter
Retweets
Conversations
Twitter Chats
Hashtags
The document discusses building an inclusive company culture from the start. It recommends appointing a culture steward to own responsibility for culture and find allies. The culture steward should assess the current culture, ask employees questions, allow anonymous feedback, take risks, and build inclusion into all aspects of the business. Hiring brilliant people who are also jerks should be avoided, as they undermine culture, inclusion, collaboration and equity. The culture steward must continue learning and rewarding ambassadors to create a positive, conscious and engaging culture.
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
Andrew Ford at Social Star Webinar on how to get more referrals from Linkedin...Andrew Ford
The document outlines a client referral process for businesses. It discusses the importance of referrals, providing statistics showing that people trust peer recommendations more than other forms of marketing. It then lists 8 steps to an effective referral process: 1) Ask for referrals from satisfied clients, 2) Have a clear pitch, 3) Recognize client needs, 4) Be referred by name, 5) Be easily found online, 6) Connect with referrals, 7) Convert referrals to clients, 8) Delight existing clients so they provide referrals. The document emphasizes building an online profile, particularly on LinkedIn, to attract referrals through digital content and connections.
Social Media in Small Business is Anything But SmallMark Schmulen
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. Social media marketing works for both big and small organizations. Attendees at this event will learn from Brian Solis how small business social media trends differ from those of large corporations and how they can drive positive results even without the human capital and resources only available to large corporations.
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Brent Csutoras
Social media marketing faces challenges as users are not always in buying mode like with search. Understanding the audience and what engages them on social platforms is important for lead generation. Social media has become an integral part of many users' lives and purchase decisions, with over 25% of online time spent on social and over 80% of users influenced by social posts from friends.
The document discusses strategies for making the most of social media. It recommends listening to conversations on social media to understand issues and opportunities. It also suggests inviting community members in by launching branded pages on Facebook, blogs, Twitter, YouTube and LinkedIn to engage with customers. The document further stresses the importance of spreading engaging content across various social media platforms as part of an overall content strategy and analyzing results to optimize the social media approach.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
This document discusses the importance of having an online presence for cultural organizations and artists. It covers topics like the basics of websites, social media strategies, types of content to create, and how to measure success. Examples are provided of different organizations' online presences and tips are given for using various social media platforms. The presentation aims to provide guidance on developing an online and social media strategy to promote arts and culture.
What is Social Media Marketing? What different consumers are presented in the web, which strategies are common, which goals to reach via Social Media and what is the overall value? In my Social Media Basics presentation I summed up some basic key facts about the basics of social media marketing.
1. Several predictions are made for trends in 2011 including: Facebook rising as a corporate icon, recovery beginning but uneven, China innovating as labor costs rise, emerging markets driving growth, and brands finding new ways to bring manufacturing local.
2. Other predictions include more data leaks, consumers building personal "walled gardens", better social media management, mobile technology advancing, and data being used more for marketing. Reputation management, hybrid creativity, and specific regions like London and Brazil are also highlighted.
3. Publishers are predicted to continue struggling while tablets expand, the status quo ends, Skype's rise accelerates, the 2010 census impacts are felt, an aging population grows, and more behavioral experiments are conducted
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
3 Influential Digital Subcultures: Youth, Women and Netizens is Chapter 3 of Marketing 4.0 Moving From Traditional To Digital by Kotler. This outline is used for class discussion
Cristin Grogan, the Social & Digital Media Manager of Iona College, gave a presentation to the Iona College Marketing Club about social media and her career. She discussed her day-to-day responsibilities managing Iona College's social media, how social media is changing marketing, and potential career paths in social media. She advised the students on the best ways to learn about social media and be successful in the industry.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
How To Use Social Media For Business Part 1 of 2Jeff Schneider
The document discusses how to effectively use social media for business. It introduces Jeff Schneider, founder of Marketing Ninjas, and discusses the importance of becoming a trusted authority. It outlines the current social media landscape, focusing on the top 5 platforms: Facebook, Twitter, LinkedIn, YouTube, and Google+. It emphasizes that social media is a communication tool to build relationships, not directly for sales.
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
This document discusses marketing in the connected age and outlines four principles of effective social marketing: people, purpose, principles, and participation. It emphasizes that marketing should focus on understanding people's behaviors, motivations and attitudes through social listening. Brands need to establish a clear purpose beyond just their products in order to engage people emotionally. Authentic brand values and actions are more important than claims. Effective marketing involves participating in conversations rather than just promoting to people.
Similar to Ch3 the digital influential subcultures (20)
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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1. Youth: Acquiring the Mind Share
A. Characteristics
COSLA Outline
The Influential Digital Subcultures
2. Women: Growing the Market Share
A. Characteristics
B. Application
3. Netizens: Expanding the Heart Share
A. Characteristics
B. Application
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• Underestimated
• 1/3 of Philippine Population
• Responds well to
• Cool Advertisements
• Trendy Digital Content
• Celebrity Endorsements
• Innovative Brand
• Influence their Mind Early = Profitable in Near
Future #Startemyoung
Fundamental Trends Shaping the Market
1. Youth: Acquiring the Market Share
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• Authors of
• Webpages
• Blogs
• Ebooks
• Vlogs (Youtube)
• Can be sponsored by
Companies to Create Content
Fundamental Trends Shaping the Market
3a. Netizens are Content Contributors
18. https://www.archiadventurer.wordpress.com
1. Youth: Acquiring the Mind Share
A. Characteristics
COSLA Outline
The Influential Digital Subcultures
2. Women: Growing the Market Share
A. Characteristics
B. Application
3. Netizens: Expanding the Heart Share
A. Characteristics
B. Application
The Digital Age brings a lot of new things in Marketing. There are New Tactics, New channels and the like. So to increase probability of getting brand advocacy or one must consider the most influential spheres in the Digital Arena. The Influential Digital Subcultures
one of the essential task in marketing is communicating value. And in the digital world Brand advocacy plays a big role in such communication. However, to be efficient one must achieve the greatest effect with the least possible effort. And so we tap into the 3 most influential Digital subcultures. Youth, women, netizens.
So Tonight is the Night, We are gonna explore each subcultures, their characteristics and some sample applications
First subculture, Youth are mostly underestimated due to low buying power as compared to adults
But youth from 10 to 24 years old holds significant number of the population,
and they easily respond to the latest form of marketing communications
Some marketers even influence their mind early on because of the potential profits in the near future
Youth are Early adopters because they are not afraid of experimentation. So they are fond of trying new products and experience new services that older generation deem too risky
Remember the at the early moments of the pandemic, what did the youth do during lockdown?
Youth were the reason for the rise of Tiktok!!!
Since Youth Demand everything instantly, They are very agile when it comes to trends, shifting from one trend to another, Their tribal nature also makes them Fragmented leading to a lot of different preferences. How quickly was Momoland replaced by BTS and now BlackPink is the next big thing. And this happened in 2 to 3 years. That is agility. Despite that the seasoned marketers use this to project trends in the near future.
Due to globalization and technological advances Youth become increasingly concered about whats happening around them, and would be quick to react given the opportunity.
So Some of them are used as tools for political campaign, but politics is a salty matter, so lets move to another example.
When then 16 year old Climate Evangelist Greta Thunberg challenged world leaders for action against climate changed, it inspired lots of Youth demonstration regarding climate change all over the Globe.
Lets move on to the 2nd sphere of Influence, Women, Now this is very obvious. Since the dawn of modern marketing women have been a major target. Why because they compose roughly half of the population. They are so important that there are so many books and strategies to market to women. And if we look back to history, Gillette more than double his revenue when the company targeted women by convincing them that shaved legs are very sexy. And De beers, they are the reason why every man saves 3 months of his salary to buy an engagement ring. Because of their slogan “A Diamond is Forever”
during the 1920’s diamonds were not popular back then, but then De Beers marketed it as engagement ring with the slogan “A Diamond is Forever” So Walang Diamond, Walang forever. And Women’s Magazines, are advertising catalogues disguised as a reading material.
Both men and women are information collectors. Men concentrates on things they are passionate about, like when they buy an SUV, they would compare DMAX Montero and fortunaire reg fuel consumption, handling, down to the itty bitty details even the future accessories that we will be planning to buy. However women, scrutinize a wider range of products, not just things they want but things they need. Like Gucci, channel LV, eerrrr Commodities, I meant commodities, household products, what shoes to buy for the children, whether its comfort or durability.
Like men they also research the net and seek other peoples opinion, they read customer review in order to get the best possible product, or the best value. But women spread information more efficiently. According to Estée Lauder, she relied on Telephone, Telegram, Tell a woman.
((To explore more, Women spend hours in stores scrutinizing each product. They research more and seek out opinion of others, Women want the best product or the best solution, No wonder women reviewing random household objects in youtube usually gains a lot of following and a lot of views. They also said that when shopping online, women tend to read customer reviews more than men. ))
Women usually take the Spiral path to purchase, They Love to do personally do the groceries even if they can have someone else do it for them. They enjoy being exposed touchpoints, hence exposed to more forms of marketing communications. However, they are not so vulnerable, women most likely scrutinize everything from value, functional and emotional benefits and a like. So even if they are exposed to a lot of marketing they won’t immediately bite.
2 words men live by, “Yes Dear!” women are Not just household managers, Women get to decide almost everything. Any marketer would be crazy not to target them for brand Loyalty.
Women are the Chief Financial Officer, Purchasing Manager and Asset Manager of the Family. They decide what brands to buy on most of the household products
Now that’s a huge influence.
Since women scrutinize and compare products so extensively, Further more they only wants whats best for their family, Nido just simply wants them to “Check the Label” Simple, Direct to the Point, Confident, most of all Effective marketing slogan. Really, is there anything else to say?
Lets move on to the third subculture, the Netizens, no they are not those keyboard warriors, Snowflakes, and trolls
Netizens are the True Citizens of Democracy, Content Created and shared of the people, by the people and for the people
Not all Internet users are netizens but only those who actively participate. They belong to the category Collectors Critics and Creators of Forresters Technographic Ladder
Netizens are social connectors since way before social media, they join online forums, engage in chat groups. But social media makes it even more accessible and widespread. They could send and receive message to individuals or to several groups.
They still have to be anonymous or be as themselves. Being anonymous provides more freedom in interaction as it removes inhibitions. It also protect netizens from trolls, bullies, or even malicious individuals that might extort, threaten, or steal identity.
Anonymity mitigates risk. On the other hand interacting as ones self in social media opens a whole avenue of interaction as it fosters trust, fidelity, and kinship. Interactions shifted from Avatar to a more personal form at the price of some vulnerability. Hence some entrepreneurs in risky areas in the country often opted to use pseudonyms on social media instead.
Filipinos are very social and expressive people. We are on of the highest on hours spent on social media. Probably because half of those times are spent on loading times since we also rank as one of the slowest internet connection in Asia.
As netizens interact they gain the F factor, Followers, Fans, Friends. As consume products and services on their daily lives some becomes passionate and tells online friends about it.
Others put reviews on online shopping platforms. While others even create video reviews about it on online platform. These opinions are from the customers point of view. Something that advertising could never replace.
So do your part, post your vaccination pictures on social media to encourage more vaccinations. And add those Covid Vax frames to your profile pic. so we can finally achieve herd immunity. Have pity on me guys, I need to get out of my house.
Genuine content contributors are authors of webpages blogs ebooks, videos called vlogs or basically any digestible media format on the internet. They would share facts, opinions, tips, how to’s, experiences and more. But they need incentives for the time and effort they spent to share them. And not all video’s gets monetized because they won’t comply with standards set by the media platform. For example videos reviews about Firearms or Self defense. Hence Content Creators ask for support, or go to Affiliate marketing programs. Furthermore, companies whose target market are similar to vloggers audience would sponsor the video in exchange for the vlogger showcasing their products and services.
For Application. Kingston is the Leading producer of computer RAM and SSD. HyperX was Kingston’s Division that makes gaming peripherals like keyboard headsets, mouse and of course gaming RAM. When HP acquired HyperX from Kingston earlier this year for its peripherals, Kingston could no longer use the hyperX brand to market its gaming memory. It needs to launch a new brand soon.
Introducing the Kingston fury. Kingston High end RAM products that caters to Gamers.
Their most recent and hippest promo as to the creation of this video is the Kingston Dance to win contest. This one aims to gain customer involvement and influence. netizens need to apply Kingston profile pic for their Facebook profile. Then submit a video with any Kingston filters. Kingston will choose the best video and give prizes. A real contest, not a solicitation of likes and shares.
Kingston a Company that produces Memory for Computers Sold its HyperX Gaming Peripherals division to HP
Kingston Launch a new product to penetrate the Gaming Market, The Kingston Fury, A high end Computer Memory for Gamers. One of its Marketing Promo is the Dance to Win, where in they submit a dance video while changing their Facebook profile to Kingston fury for a chance to win giveaways. Goal is to spread the new brand to as many netizens as possible. Promotion is still on going so effects are yet uncertain
There are 3 Influential Subcultures, Youth to Acquire, Women to Grow and Netizens to Expand ones reach.