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Chapter Eleven: Network
Design
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Redesigning the Product for
Postponement
• Example: HP Printers
• HP produces its products for consumption around the
world
• While the inkjet printer for the most part is basically the
same, there are two features that differentiates
destination: instruction manual and the power supplies
• Produce inkjet printers that are largely complete except
they lack a power supply and printed instructions
• These are then shipped to regional warehouses
• When orders are received, generic printers are
withdrawn from stock and paired with the appropriate
power supply and manual.
• Postponement was able to reduce 25% of stock
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Supply Chain Networks
• Facility Location
• Vehicle Routing
• The Role of Software
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Factors Affecting Industrial Location
• Desired customer service level
• Access to transportation
• Freight rates
• Tax rates and tax breaks
• Real estate: costs, quality, availability
• Employment quality and availability
• Climate, livability
• Regional culture
• Duty and duty drawback laws (if global)
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
• Spatial/Temporal Integration
• Framework for Total Cost Implementation
Network Design
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Gaining and Maintaining
a Systems Perspective
DEFINITION OF SYSTEMS ANALYSIS
• A set of interrelationships designed to achieve the
desired objective
• Total integrated effort to accomplish the desired
objective
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
TRANSFORMATIONS OUTPUTS
FEEDBACK
INPUTS
Input/Output System
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
• Total system performance is singularly important
• Components or parts of system need not have
optimum construction
• A functional relationship exists between components
called trade-off which may enhance or hinder system
performance
• Components linked together in a balanced system
will produce greater end results than the sum of
individual components
Integration Principles
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
• Cost to Cost
Example – More Transportation for Less Inventory
• Cost to Service
Example – More Cost for Increased Revenue
Key Trade-Offs
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Supply Chain Design Questions
• Where should the manufacturing plants be located and which products should
they produce?
• How many distribution centers should the firm use, and where should they be
located?
• What customers or market areas should be serviced from each distribution center?
• Which product lines should be produced or stocked at each plant or distribution
center?
• What is the role of master or regional distribution centers relative to field or local
distribution centers?
• What sourcing and marketing channels should be used to source material and
serve international markets?
• What combination of public and private warehouse facilities should be used? and
• What service providers and value added services should be used meet market
requirements?
• What is the impact of increases in fuel prices?
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
• Economy-of-Scale
• Economy-of-Scope
• Generalized Relationship
Manufacturing/Distribution Integration
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
• Transportation Cost Integration (Spatial)
• Inventory Cost Integration (Temporal)
• Total Cost-Service Integration
Facility Network Integration
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
• Basic Economies
• Economy of Size
• Economy of Distance
• Transportation Economies
• Quantity Discount
• Tapering Principle
• Generalized Relationship
Transportation Cost Integration (Spatial)
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Transport
Cost
Number of Distribution Locations
Outbound
Inbound
Total
Transport
Transport Cost As A Function Of
Distribution Locations
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Network Transportation Cost Minimization
Transportation Cost as a Function of the Number of
Warehouse (Network) Locations
• Basic Economies
• Single Location
• Multiple Location
• Generalized Relationship
Inventory Cost Integration (Temporal)
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
INVENTORY INVESTMENT
SERVICE LEVEL %
100
95
90
80
70
Service Level versus Inventory Cost
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Transit
Inventory
Safety Stock
Inventory
Inventory
Network Locations
Graphical Illustration of
Locational Impact of Inventory
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Total
Cost
Network Locations
Total Transportation Cost
Inventory Cost
Total Cost
Total Cost Logistical Network
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Supply Chain Design Criteria
• Design to minimize landed cost
• Design to maximize asset utilization
• Design to maximize competitive positioning
(relevancy)
• Design to minimize risk
• Design to maximize control
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Logistics System Design
Requirements
Commodity Integrated Service Customized
Service
• Direct bulk or
crossdock delivery
• Limited product
requirements
• Unique information
requirements and
capabilities
• Precise
management
requirements
• Delivery to customer
DC
• Broad product
offering
• Range of information
requirements and
capabilities
• Accept more generic
strategies
• Delivery in small
quantities
• Select products
• Tracking of individual
behavior
• Individual focused
strategies
Mass Merchant Comparison
• Target
• New and unique product
offerings
• Maintain inventory
responsibility
• Maintain forecasting
• Wal*Mart
• Low cost product
• Shift inventory management
to vendor
• Collaborative forecasting
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.
Trend of Diesel Price Per Gallon
0
1
2
3
4
5
6
Mar
21,
1994
Mar
21,
1995
Mar
21,
1996
Mar
21,
1997
Mar
21,
1998
Mar
21,
1999
Mar
21,
2000
Mar
21,
2001
Mar
21,
2002
Mar
21,
2003
Mar
21,
2004
Mar
21,
2005
Mar
21,
2006
Mar
21,
2007
Mar
21,
2008
Mar
21,
2009
Mar
21,
2010
Mar
21,
2011
Mar
21,
2012
Mar
21,
2013
Mar
21,
2014
Mar
21,
2015
Weekly Diesel Fuel Prices
$/gallon
Copyright © 2020 by The McGraw-Hill Companies, Inc. All
rights reserved.

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Ch11-Network Design-Supply Chain Management

  • 1. Chapter Eleven: Network Design Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Redesigning the Product for Postponement • Example: HP Printers • HP produces its products for consumption around the world • While the inkjet printer for the most part is basically the same, there are two features that differentiates destination: instruction manual and the power supplies • Produce inkjet printers that are largely complete except they lack a power supply and printed instructions • These are then shipped to regional warehouses • When orders are received, generic printers are withdrawn from stock and paired with the appropriate power supply and manual. • Postponement was able to reduce 25% of stock Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 3. Supply Chain Networks • Facility Location • Vehicle Routing • The Role of Software Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 4. Factors Affecting Industrial Location • Desired customer service level • Access to transportation • Freight rates • Tax rates and tax breaks • Real estate: costs, quality, availability • Employment quality and availability • Climate, livability • Regional culture • Duty and duty drawback laws (if global) Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 5. • Spatial/Temporal Integration • Framework for Total Cost Implementation Network Design Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 6. Gaining and Maintaining a Systems Perspective DEFINITION OF SYSTEMS ANALYSIS • A set of interrelationships designed to achieve the desired objective • Total integrated effort to accomplish the desired objective Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 7. TRANSFORMATIONS OUTPUTS FEEDBACK INPUTS Input/Output System Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 8. • Total system performance is singularly important • Components or parts of system need not have optimum construction • A functional relationship exists between components called trade-off which may enhance or hinder system performance • Components linked together in a balanced system will produce greater end results than the sum of individual components Integration Principles Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 9. • Cost to Cost Example – More Transportation for Less Inventory • Cost to Service Example – More Cost for Increased Revenue Key Trade-Offs Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 10. Supply Chain Design Questions • Where should the manufacturing plants be located and which products should they produce? • How many distribution centers should the firm use, and where should they be located? • What customers or market areas should be serviced from each distribution center? • Which product lines should be produced or stocked at each plant or distribution center? • What is the role of master or regional distribution centers relative to field or local distribution centers? • What sourcing and marketing channels should be used to source material and serve international markets? • What combination of public and private warehouse facilities should be used? and • What service providers and value added services should be used meet market requirements? • What is the impact of increases in fuel prices? Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 11. • Economy-of-Scale • Economy-of-Scope • Generalized Relationship Manufacturing/Distribution Integration Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 12. • Transportation Cost Integration (Spatial) • Inventory Cost Integration (Temporal) • Total Cost-Service Integration Facility Network Integration Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 13. • Basic Economies • Economy of Size • Economy of Distance • Transportation Economies • Quantity Discount • Tapering Principle • Generalized Relationship Transportation Cost Integration (Spatial) Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 14. Transport Cost Number of Distribution Locations Outbound Inbound Total Transport Transport Cost As A Function Of Distribution Locations Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 15. Network Transportation Cost Minimization Transportation Cost as a Function of the Number of Warehouse (Network) Locations
  • 16. • Basic Economies • Single Location • Multiple Location • Generalized Relationship Inventory Cost Integration (Temporal) Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 17. INVENTORY INVESTMENT SERVICE LEVEL % 100 95 90 80 70 Service Level versus Inventory Cost Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 18. Transit Inventory Safety Stock Inventory Inventory Network Locations Graphical Illustration of Locational Impact of Inventory Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 19. Total Cost Network Locations Total Transportation Cost Inventory Cost Total Cost Total Cost Logistical Network Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 20. Supply Chain Design Criteria • Design to minimize landed cost • Design to maximize asset utilization • Design to maximize competitive positioning (relevancy) • Design to minimize risk • Design to maximize control Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 21. Logistics System Design Requirements Commodity Integrated Service Customized Service • Direct bulk or crossdock delivery • Limited product requirements • Unique information requirements and capabilities • Precise management requirements • Delivery to customer DC • Broad product offering • Range of information requirements and capabilities • Accept more generic strategies • Delivery in small quantities • Select products • Tracking of individual behavior • Individual focused strategies
  • 22. Mass Merchant Comparison • Target • New and unique product offerings • Maintain inventory responsibility • Maintain forecasting • Wal*Mart • Low cost product • Shift inventory management to vendor • Collaborative forecasting Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 23. Trend of Diesel Price Per Gallon 0 1 2 3 4 5 6 Mar 21, 1994 Mar 21, 1995 Mar 21, 1996 Mar 21, 1997 Mar 21, 1998 Mar 21, 1999 Mar 21, 2000 Mar 21, 2001 Mar 21, 2002 Mar 21, 2003 Mar 21, 2004 Mar 21, 2005 Mar 21, 2006 Mar 21, 2007 Mar 21, 2008 Mar 21, 2009 Mar 21, 2010 Mar 21, 2011 Mar 21, 2012 Mar 21, 2013 Mar 21, 2014 Mar 21, 2015 Weekly Diesel Fuel Prices $/gallon Copyright © 2020 by The McGraw-Hill Companies, Inc. All rights reserved.