This document discusses theories of personality including the Myers-Briggs Type Indicator (MBTI) which classifies people into 16 personality types based on preferences for extroversion/introversion, sensing/intuition, thinking/feeling, and judging/perceiving. It also discusses the Big Five model of personality dimensions of extraversion, agreeableness, conscientiousness, emotional stability, and openness. Additionally, it covers concepts such as locus of control, narcissism, self-monitoring, risk-taking, Type A/B personalities, and achieving person-job fit through Holland's theory.
Personality. To understand a buyer needs and convert them into customers is the main purpose of the consumer behavior study. ... Personality signifies the inner psychological characteristics that reflect how a person reacts to his environment. Personality shows the individual choices for various products and brands.
After studying this chapter, you should be able to:
Define personality, describe how it is measured, and explain the factors that determine an individual’s personality.
Identify the key traits in the Big Five personality model.
Demonstrate how the Big Five traits predict behavior at work.
Identify other personality traits relevant to OB.
credit: Priyanka Sharma
We can describe the personality as follows.If it‘s simply defined Personality is the comparatively permanent set of psychological attributes that tell the difference one person from another
in this report we are going to discuss about what is personality and how does it affect to organization.there are many more factors to determids the personality they are
Genetic determinants
Physiological determinant
Psychological determinant
Social determinant
Cultural determinant
Further mbti method and the big fife model of personality method are used to describe the personality as two main principles. We describe 16 types of personalities in mbti method,but different from each other.
And we discuss five main factors on the big five model personality.they are
Extroversion
Agreeableness
Conscientiousness
Emotional stability
Openness to experience
Further we can also identify some personality traits as follows
NARCISSISM
Self monitoring
CORE SELF –EVALUATIONS
Risk taking
Machiavellianism
Personality. To understand a buyer needs and convert them into customers is the main purpose of the consumer behavior study. ... Personality signifies the inner psychological characteristics that reflect how a person reacts to his environment. Personality shows the individual choices for various products and brands.
After studying this chapter, you should be able to:
Define personality, describe how it is measured, and explain the factors that determine an individual’s personality.
Identify the key traits in the Big Five personality model.
Demonstrate how the Big Five traits predict behavior at work.
Identify other personality traits relevant to OB.
credit: Priyanka Sharma
We can describe the personality as follows.If it‘s simply defined Personality is the comparatively permanent set of psychological attributes that tell the difference one person from another
in this report we are going to discuss about what is personality and how does it affect to organization.there are many more factors to determids the personality they are
Genetic determinants
Physiological determinant
Psychological determinant
Social determinant
Cultural determinant
Further mbti method and the big fife model of personality method are used to describe the personality as two main principles. We describe 16 types of personalities in mbti method,but different from each other.
And we discuss five main factors on the big five model personality.they are
Extroversion
Agreeableness
Conscientiousness
Emotional stability
Openness to experience
Further we can also identify some personality traits as follows
NARCISSISM
Self monitoring
CORE SELF –EVALUATIONS
Risk taking
Machiavellianism
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This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
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2. 3-2
What Is Personality?
Question:
• Can you tell me which characteristic can
describe your personality?
Shy, aggressive, submissive, lazy,
ambitious, loyal, and timid, extroverted or
introverted (E or I), sensing or intuitive (S
or N), thinking or feeling (T or F), and
judging or perceiving (J or P).
4. 3-4
Myers-Briggs Type Indicator
• MBTI is the most widely used personality-
assessment instrument in the world
• Individuals are classified as extroverted or
introverted (E or I), sensing or intuitive (S
or N), thinking or feeling (T or F), and
judging or perceiving (J or P)
• Classifications combined into 16
personality types (i.e. INTJ or ESTJ)
5. 3-5
The Myers-Briggs Type
Indicator
Personality Types
• Extroverted vs. Introverted (E or I): natural energy orientation
• Sensing vs. Intuitive (S or N): the way of understanding
• Thinking vs. Feeling (T or F): the way of making choice
• Judging vs. Perceiving (P or J): action orientation
Score is a combination of all four (e.g., ENTJ)
Myers-Briggs Type Indicator (MBTI)
A personality test that taps four characteristics and
classifies people into 1 of 16 personality types.
9. 3-9
The Big Five Model of Personality
Dimensions
Questions
• Which personality dimension has strong
relationship with job performance?
• Which personality dimension has strong
relationship with OCB?
• Which personality dimension can predict the
performance in managerial and sales position?
• Which personality dimension can predict the
training proficiency?
11. 3-11
Core Self-Evaluation:
Two Main Components
Self Esteem
Individuals’ degree of liking or disliking themselves.
•Locus of Control
The degree to which people believe they are masters of
their own fate.
• Internals (Internal locus of control)
Individuals who believe that they control what
happens to them.
• Externals (External locus of control)
Individuals who believe that what happens to them is
controlled by outside forces such as luck or chance.
13. 3-13
Core Self-Evaluation:
Two Main Components
Question
• Which one will get more challenging job, thus
result in more job satisfaction?
The people with positive core self-evaluations or
the people with negative core self-evaluations?
14. 3-14
Core Self-Evaluation:
Two Main Components
Individuals with positive core self-evaluation
also tend to obtain more complex and
challenging jobs, perceive themselves as having
control over their jobs, and tend to attribute
positive outcomes to their own actions.
16. 3-16
Core Self-Evaluation:
Two Main Components
People with positive core self-evaluation
perform better because they set more ambitious
goals, are more committed to their goals, and
persist longer when attempting to reach these
goals.
For example, one study of life insurance agents
found that the majority of the successful
salespersons had positive core self-
evaluations. .
17. 3-17
Core Self-Evaluation:
Two Main Components
Question
• What will happen when someone thinks he is
capable but is actually incompetent?
• Which one is better: to be too positive in core
self-evaluation or to sell ourselves short?
18. 3-18
Core Self-Evaluation:
Two Main Components
One study of Fortune 500 CEOs, for example,
showed that many CEOs are overconfident and
that this self-perceived infallibility often causes
them to make bad decisions.
If I decide I can’t do something, for example, I
won’t try, and not doing it only reinforces my
self-doubts.
20. 3-20
Machiavellianism
Question
Which of the following would be the statement most likely
made by an individual high in Machiavellianism?
1. “It does not matter so much whether I am right or
wrong, as long as I am the center of attention.”
2. “I do what I think needs to be done. I don’t need
someone else to tell me what is right.”
3. “If it works, use it.”
4. ”I’ll put it all on the line if I have to; you’ve got to play
big to win big.”
5. “I move fast; if you get in my way I’ll run you down.”
25. 3-25
Risk-Taking
• High Risk-taking Managers
Make quicker decisions
Use less information to make decisions
Operate in smaller and more entrepreneurial
organizations
• Low Risk-taking Managers
Are slower to make decisions
Require more information before making decisions
Exist in larger organizations with stable environments
• Risk Propensity
Aligning managers’ risk-taking propensity to job
requirements should be beneficial to organizations.
26. 3-26
Personality Types
Type A’s
1. are always moving, walking, and eating rapidly;
2. feel impatient with the rate at which most events take place;
3. strive to think or do two or more things at once;
4. cannot cope with leisure time;
5. are obsessed with numbers, measuring their success in
terms of how many or how much of everything they acquire.
Type B’s
1. never suffer from a sense of time urgency with its
accompanying impatience;
2. feel no need to display or discuss either their achievements
or accomplishments;
3. play for fun and relaxation, rather than to exhibit their
superiority at any cost;
4. can relax without guilt.
30. 3-30
Achieving Person-Job Fit
1. Holland has developed a Vocational Preference
Inventory questionnaire that contains 160
occupational titles.
2. Respondents indicate which of these occupations
they like or dislike, and their answers are used to
form personality profiles.
3. Using this procedure, research strongly supports
that hexagonal diagram shown in Exhibit 3-6.
32. 3-32
Achieving Person-Job Fit
This figure shows
1. The closer two fields or orientations are in the
hexagon, the more compatible they are.
2. Adjacent categories are quite similar, whereas
those diagonally opposite are highly dissimilar.
33. 3-33
Achieving Person-Job Fit
1. The Hollands’ theory argues that satisfaction is
highest and turnover lowest when personality and
occupation are in agreement.
2. Social individuals should be in social jobs,
conventional people in conventional jobs, and so
forth.
34. 3-34
Achieving Person-Job Fit
The key points of this model are as follows:
1. There do appear to be intrinsic differences in
personality among individuals.
2. There are different types of jobs.
3. People in jobs congruent with their personalities
should be more satisfied and less likely to
voluntarily resign than should people in
incongruent jobs.