The document introduces associations for cannabis and hemp value chain organizations and their value chain management decision model. The model aims to optimize business performance through a pyramid approach starting with optimizing mergers and acquisitions, technology investments, industry benchmarking, and more. It describes optimizing various parts of the value chain such as design, supply, distribution as well as partners, systems, and internal and external benchmarking. The associations aim to help members optimize and collaborate through their open standards methodologies.