1.
INTERNSHIP
BUSINESS PLAN
Summer 2016
ABSTRACT
This is a first attempt to outline ways of growing the
brand and impact of Conservation Global (CG) as a
leading non‐profit. CG has already done such great
work so this proposal is aimed to keep that going and
growing!
Ryan Crowell
Intern Hopeful

2. 1
Table of Contents
Executive Summary…………………………………………………………………………2
Marketing……………………………………………………………………………………….3
Company assessment
Goal setting
Implementation Plan
Customer segment
Value proposition
Deliverable Summary
Development Plan
First Draft Manuscript Deliverables…………………………………………………..6
Financial Techniques…………………………………………………………………………6
SWOT Analysis
Set goals
Project management…………………………………………………………………………7
Eden Honeybee Project
Food Security
Global Strategic Management…………………………………………………………..8
Risk assessment and mitigation
Personal Goals………………………………………………………………………………….9

3. 2
Executive Summary
The following development plan outlines the road map for continuously improving CGs services and
products. This road map can be further defined to assess goals and levels of organizational maturity.
The fundamental design approach is to use industry best practices continuous improvement model. The
overall goal is improving the marketability of Conservation Global (CG) and the vision of this proposal
looks to all ends of the business to support that goal. The big picture is that while not everyone in CG
works in the sales department, everyone is a salesman. This proposals’ end goal is to develop a living
document that reflects the values and culture of CG. Then to take that document and use it as a baseline
to implement new marketing plans, fundraising plans, alumni organizations and teaching programs. This
first draft hopes to inspire current members of CG to provide input to further develop its ideas with the
needs of the organization.

4. 3
Marketing
Company assessment
CG is a new and growing organization with a lot of potential to change the world. Education is the key to
solving major world problems, so even more exposure to these issues and solutions to people of all
backgrounds is needed. We are increasingly becoming a global society and as such we need to look
globally for ways to improve life and business. CG gives people from many different backgrounds the
chance to see sustainable development and good business practices. It connects people from different
parts of the world and makes them consider the human and environmental cost of their actions. CG
develops many things but its biggest impact is building a global mindset.
Goal setting
Building the brand
Before moving to an online solution building the brand internally is important to make sure all staff are
on the same page and selling the same massage. Other organizations have something like an Idealism
hand book or volunteer guide. At CG we want to develop a global responsibility hand book. This would
act as a training manual on how members of CG should see the world, it should inspire them on ways
they can add value to the world and give them insight while offering perspective on how to deal with
difficult tasks. This will be a living document so as the organization grows and learns the hand book will
be updated. This book will embody all the values of the organization, drive cultural changes and define
how work is accomplished at CG.
Online ability
Online CG will work to develop a wide and predominate position capturing all available ends of the
market. As this organization targets schools CG should look first to serving students; not only should it
attract them but it should look good on a resume to future employers. While students will not see the
full value of what this organization does till they live it, the additional draw must come from a perceived
return on investment. If the only target is people who already are interested in this then the impact is
not as great as is could be. Through online marketing we will work to change the people who don’t know
they need to be changed.

5. 4
Implementation Plan
Web site
The goal is to redesign the website to include this new marketing approach described in the “Online
ability” above. We will add links to additional social media sites and enhance the top of the page by
including a running tally of donations, lives impacted, and daily successful missions. In the US about 80%
of all charitable donations come from individuals, so we want to give them an easy way to make a
donation on the web page. We will also allow people to join an email list to receive information about
events, world issue CG is working on, announcing when goals are reached, and general news of the
world that is related to CG work. This is an example of things that should also be posted to social media
accounts. Sending out news this way might be more effective in some cases, but all avenues should be
hit.
Social media – Facebook, Linkedin, Instagram, twitter, snapchat
Apps
Developing an App concept for CG has an unlimited range of possibilities. Increasingly people use smart
phones to access the internet, they spend more time on their phone then on a computer. Developing a
app that is fun an interactive can be used many ways. First when students join they can be asked to
download the app to help them with in their time there. this app will test them on their knowledge of
the aria show them places they have been, show them places others have been. It will be useful while
they are there, but it must have value after they leave. This might be a place they can access a copy on
the “Global Mindset Book” and keep up to date on the values they learned. They can see other school
trips and continue to play games on it. The first step will be to define functional requirements for this
new application.
New partners/certifications – Net Impact, UN Global compact
Partnering with organizations like Net Impact gives you access to a network of students looking for
internships and looking for way to improve the world. Net Impact is a networking organization that
connects likeminded people and organization with similar goals to CG. It would also allow CG to help
student find organizations to work for that promote the lessons learned at CG. Gaining additional
certification allows CG a similar networking ability. These certifications can be displayed on the page as a
credit to CG accomplishments and add to the trustworthiness of CG. I would also recommend a
feasibility study regarding GC developing their own certification program. This program could offer
short and longer‐term educational components with CS developed certification testing.
Customer segment
CG customers are students at the moment but it is also their product. The ability to market this product
and resell it allows CG to gain more customers as students and build new customers like employers. As
discussed above looking into new partners and certification should expand the customer segment.

6. 5
Value proposition
CG offers students the chance to engage the world on a larger scale and moves the lesson out of the
class room and into the real world. CG builds on the social capital of its members and improves the
social capital of the world.
Deliverable Summary
The deliverables for this project are the two handbooks, CG Handbook and Fundraising handbook. The
proposed plan takes a 30‐week time line to build these documents while further developing the
organization. The books should then grow and influence in rhythm with the organization. The internship
being only 8‐weeks of this time the first 8 weeks is dedicated to developing a first draft on what CG
current vision, values and goals are. The deliverable will be a first attempted at documenting company
culture in a way that is comprehensive and easy to convey.
Development Plan
Owner Duration W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W 27 W28 W29 W30
6 w
Company Assesment Ryan + CG 3 w
Scope Statement Ryan + CG 3 w
Brand Building Ryan + CG 4 w
Project Plan/online ability Ryan + CG 3 w
17 w
WebSite Ryan + CG 3 w
SocialMedia Ryan + CG 3 w
App (Functionalplan only) Ryan + CG 2 w
New partners/certification Ryan + CG 9 w
Customer segment/value
prop Ryan + CG 7 w
7 w
SWOT Ryan + CG 3 w
Goal/action plan Ryan + CG 3 w
30 w
Assesment projects Ryan + CG 2 w
Eden Honeybee Ryan + CG 4 w
Food Security Ryan + CG 4 w
CG Handbook Ryan + CG 30 w
Fundrasing Handbook Ryan + CG 30 w
Deliverables
Planning phase
Implementation Plan
FinancialTechniques
Annotations
Project management
2016CG Development plan

7. 6
First Draft Manuscript Deliverables
As stated, the 8‐week internship will be focused developing a first draft of a document the will
demonstrate and develop the culture and ideals of CG. This will be a collaboration and I will act in a
consulting capacity leaving final say and approval of all content to CG. As of now the first draft should
include, but not limited to, sections outlining, organizational vision, history/founding stories,
inspirational people and quotes/concepts, testimonials and how to apply CG ideals to life. The first
deliverable to be considered is a title for this document and should be agreed on by the first draft. The
first draft will exist only in electronic form. Sourcing printing for the first draft should be considered with
the delivery of the draft. The Logo will be show cased on the cover and explained in detail its meaning.
Financial Techniques
SWOT analysis – strengths, weaknesses, Opportunities, Threats
Strengths
 Student programs
 Dedicated workers
 Willingness to adapted
Weaknesses
 Marketing
 Online foot print
 Life after CG
Opportunities
 Networking
 Growing need for sustainable
systems and public demand
 Changes in environmental polices
 Current relationships
Threats
 Competing for grants and
donations
 Environmental uncertainty
 Political regulations
Set goals
Setting fund raising and financial goal is important and should be set as the yearly fundraising events are
planned out. Additionally, having longer term goals will allow your people to sell the future of the
organization. Take time to answer the following question.
 Who is giving?
o From where
o Person or business
o Why are they giving
 Why do we fundraise?
 Is it multi‐channel fundraising?

8. 7
 How can others help?
 What do we have available for foundation and corporate grants?
 How do we identify prospects?
 Are there any physical items we can sell (memorial bricks)?
Using information from these question will create an outline for how this should be approached.
Develop a packet that works on the following information.
 Information on CG
o General background
o Campaign overview
o The case for CG
o Elevator language
 CG worker assignment
o Preparation
o Making the call getting appointment
o The visit
o The follow‐up
 Conclusion
o Develop coaching/or partnerships to monitor, assess and improve marketing strategies
Project management
CG projects focus on sustainable development and in order to sustain the sustainable development
projects CG must demonstrate how the environment, economic and social parts all come together to
support their various projects.

9. 8
Eden Honeybee Project
This is a really interesting project to me. Honeybees are a growing concern and recently I meet 2 guys
with a startup called BeeHelpful and they had been doing some amazing work with new Tec beehives.
They are located in Switzerland and could be a very interesting partnership for CG.
Food Security
I love this project. Increasingly farming issues are on the rise but it seems there is the money and
opportunity here to build a farming culture around ideas of bio diversity, no GMO and the passing of
knowledge or education outside of traditional learning institution. There are so many possibilities I
would really like to look further into it before fully formulating any suggestions.
Global Strategic Management
Risk is a part of any business plan, successful businesses work to anticipate risks or problems and have
action plans and mitigation strategies. Below is an example of how to look at risk with in CG.

10. 9
Personal Goals
At the beginning of the year I set goals in my leadership class for my future job. I wanted to work
internationally with the end goal of working with a non‐profit. As this year has developed I have refined
that goal to develop my skills to make business more profitable while integrating sustainable systems
and environmentally friendly practice’s. This internship will help me reach this goal by giving me the
opportunity to work with the company structure, risk management and marketing. At the end of this
internship I would have used my position to develop international business contacts and gain a deeper
understanding on sustainable business practices. I was to help build something for this organization that
I can be proud of, is a credit to my management skills and is something that they need. My goal is to call
on all my education to add to making a business more profitable while doing more good. This work
should reflect business processes that are easily transferable to other profit or non‐profit organizations.
Risk Reference Risk Description Probability (P) Impact (I) Score Pxl Rating Urgency (U)
Response
Strategy
Contingency Plan Action
n/a
Trips for students into wilderness and uncontrolled
environments gives way for potential of injury to them.
2 3 6 3 Mitigate
prep class, wavor form,
well maped out trail,
buddy system, first aid
kit, medical training
prep and
planing
n/a
Because poor interaction of students or staff with local
population community support starts to recede
2 3 6 3 Mitigate
Extend training programs,
extend social community
events
Drastically
improve service
or shut down
interaction
n/a Bee population dies off in local aria 1 3 3 3 Mitigate
Diversify solution based
activities, have a reserve
of bees that receives
minimal interaction with
people,
develop/maintain a
support network for
organization doing the
same work
Continue to
practice good
resurch and
caution
n/a
Because of external company problems, Political
changes and environmental changes make work
extremely difficult
1 3 3 Varies Accept
Go to backup
plane or
Refocus efforts
n/a Funding starts to dry up 1 3 3 3 Mitigate
Reevaluate fundraising plan,
add additional events as
needed, add staff, reach out
to network
Mandate regular
target checks and
forecasting plans
RISKS
RED/YELLOW
/GREEN
Action Plan
Because of <cause>, <uncertainty> may happen<time
frame>. That may cause <effect> on <project objective>.
Project
Phase/Scope

11. 10
Goal Apply Personal/Professional
Sustainable Business Practices As a non‐profit organization
everything we do must be
sustainable, minimal
environmental impact and
promote UNGC initiatives
Personal and professional
Company Structure Developing a company
structure that supports
organizational goals and growth
is the corner stone of this
project, it is where the hand
book will draw its power from
Professional
Risk Management In deciding how to market this
organization we will have to
develop a risk management
model to decide how to focus
our efforts
Professional
Marketing At the end of this project we
should have a document that
embodies the culture and goals
of the organization and this is
what will be marketed.
Personal and Professional
Working International This job will take place on a new
continent for me, this will be my
first international job
Personal and Professional
Project Management This is in all respects a project
that has many moving part and
need help from all ends of the
organization. I will act as a
contracted PM for this project
Professional
Write a Book The main deliverable of this
project it to develop a book that
instructs people on philosophy
of this organization. I will act as
a contributing author in this.
Personal
Adventure in South Africa We will be on the coast and I
would like to go shark cage
diving, ride an elephant, eat
new foods and camp
Personal

12. 11
Student Information: Sponsor Organization information:
Name:
Ryan Crowell
Organization:
Conservation Global
Franklin Coach/Advisor:
N/A
Department:
Marketing/Conservation
Expected Graduation Date:
May 2016
Supervisor:
Natalie Belet
Title of Internship, Practical Experience or
Consultancy:
Internship
Title:
Owner
Telephone:
+41 78 683 05 72
Telephone:
+27 (0)72 455 2389
email:
RyanCrowellThanksYou@gmail.com
email:
nlbelet@yahoo.com
Internship Information:
Location City, Country:
Knysna, Western Cape, South Africa
Work permit required:
No
Begins:
May 23rd
Ends:
July 15th
Hours per week:
40
Planned Absences:
0
Paid or Unpaid:
Unpaid
Payment schedule (weekly/monthly/other):
n/a
Contact E‐mail:
elisabeth@conservationglobal.org
nlbelet@yahoo.com
Contact Phone:
+27 (0)72 455 2389 Nathalie
+27 (0)72 839 9301 Elisabeth

13. 12
If we all agree……
Student Signature
Date
Supervisor Signature (company representative)
Date
Career Consultant Signature
Date
Director of Graduate Studies Signature
Date