1. BUSINESS PLAN FOR
FINGER UNISEX SALON
Table of Contents
1. Business Description……………………………………………………………..Page 1
2. Industry Overview………………………………………………………………..Page 2
3. Market Analysis…………………………………………………………………..Page 3
4. Competitive Analysis……………………………………………………………..Page 4
5. Sale & Marketing Plan……………………………………………………………Page 5
6. Business Ownership and Management Plan……………………………………...Page 6
7. Operating Plan…………………………………………………………………….Page 7
8. Financial Plan……………………………………………………………………..Page 8
9. Appendices………………………………………………………………………..Page 9
2. Business Name:
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Vision: (What does the business want to become or to achieve in future)
(Example : Equity Bank’s Vision : To be champion of the socio -economic prosperity of the people of
Africa)
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Mission :(Why does the business exist? What does the business to do or offer?)
(Example: Equity Bank’s Mission : We offer inclusive ,customer-focused financial services that socially
and empower and other stakeholders)
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Core Values : Core Principles that guide the business’s work.
(Example: Integrity, Professionalism ,Excellence, Exceptional Customer Service, Continuous Learning etc)
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Products/ Service the Business Offers:
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Industry Overview
Industries represented in Miss Koch July 2019 Class :(Tick one)
Disk Jockeying
Music
Dance
Professional Photography
Fine Art
3. Film and Modelling
An overview of the industry that your business is part of:
1. Nation / Economic trends affecting the Industry (both positive & negative):
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2. Major players in the Industry:
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3. Demand for services (high or low ,(increasing or decreasing)
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4. Customers/ Markets in the industry include:(For Example, for Photography, customers/
Markets include weddings, birthdays, baby shower, graduation events/ parties ,models,
Advertising , documentaries etc )
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5. Future Outlook of the Industry : (5 years and above)
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Market Analysis
Definition:
Market Analysis / research is an examination of the primary target market for your product or
service, including geographic location, demographics, target market needs and how these
needs are being met currently.
The purpose of this section is to show that you have a thorough knowledge of the people you
are planning to sell your goods and / or services to.
4. Sources of target market information include:
Internet/ google , various online reports , one – on -one questions with target customers ,religious
Groups you belong to ,Chama members, friends , family etc
Use the following general questions to summarize information on your target market:
Age What age range am I offering my products/
service to ? Children? Teens? Adolescents?
Adults? Seniors?
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Gender Am I targeting men and women or both sexes?
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Location Where do they live? Am I looking to sell locally?
Regionally, Nationally?
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Income What is their income?
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Occupation What do they do for a living?
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5. …………………………………………………………………………….
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Motivation What motivates them?
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Size What is the size of the target market? (Target
Annual Sales (KES))
Any other
relevant
information
Competitive analysis
Definition :
An investigation of you direct and indirect competitors, with an assessment of their
competitive advantage (uniqueness of their products/ service).
Who are you competitors? An internet search (google) / or visit to local business
Offering similar products /service.
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Uniqueness of competitors’ products / service (competitive advantage)
6. …………………………………………………………………………………………………………………………………………………………………
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What makes your products or services stand out / unique?
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Sales and Marketing Plan
This is a detailed explanation of your sales plan , pricing plan, proposed advertising and promotion
activities
and product or service’s benefits.
Describe how you’re going to get your goods and / or services to market and how you’re going to
persuade
people to buy them.
Use Sales Plan Templates ( Appendix 1) to project 12 months sales
Use Marketing Plan Templates ( Appendices 2,3,4,5,6) to plan for each of the 5Ps of Marketing:
Products, Price,
Distribution Plan, Promotion, People ( responsible for marketing / and their qualifications)
7. Business Ownership and Management Plan
This is an outline of the business’s legal structure ( sole proprietorship/ partnership/ limited liability
company )
and management team ( and advisory board if a company).
Business Ownership Structure:( sole proprirtorship / partnership/limited liability company)
Management Team:
Department Positions Qualifications
Senior Management 1…………………………………….
Sales 1…………………………………….
2…………………………………….
Finance 1…………………………………….
2…………………………………….
Human Resource
Management
1…………………………………….
Support Staff 1…………………………………….
0perating Plan
A description of your business’s
Physical location:
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Equipment needed for production
8. …………………………………………………………………………………………………………………………………………………………………
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Stock requirements
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Who are the suppliers of raw materials
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A description of the production / manufacturing process
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Financial Plan
A description of
Business Registration Fees ( Refer to Appendix : Company ( Business ) Registration in Kenya –
Fees
Structure)
Business
Licenses…………………………………………………………………………………………………………………………….
Business
Permits……………………………………………………………………………………………………………………………..
Starting
Stock…………………………………………………………………………………………………………………………………..
Rent
Deposit…………………………………………………………………………………………………………………………………….
Down Payment on
Equipment………………………………………………………………………………………………………….
9. Utility Set Up fees -Electricity,
water………………………………………………………………………………………………..
Financial Projections
Income Statement Projections Templates – Appendix 7
Cash Flow Projections Template- Appendix 8
Balanced Sheet Projections Template -Appendix 9
Facilitators Manual
Templates
Template 1:Sales Plan
SALES PLAN
Product Details Jan Feb Mar April May June July Aug Sept Oct Nov Dec Total
Product
1
Sales
Volume
Sales
Price
(KES)
Sales
value
(KES)
Product
2
Sales
Volume
Sales
Price
(KES)
Sales
Value
11. Product
Good, service or range of products
1. ……………………………. 2………………………………… 3………………………………… 4…………………………………..
Quality
Colour
Size
Packaging
Certification
Template 3: Marketing Plan – Price
2.3 MARKETING PLAN
Good, Service or Range of product
1………………………… 2…………………………. 3………………………….. 4………………………….
cost
12. The price that
customers are
willing to pay
Competitors
prices
Price
Reasons for
setting this price
Discounts will be
given to the
following
customers
Reason for
giving discount
Credit will be
given to the
following
customers
Reasons for
giving credit
Template 4: Marketing Plan / Distribution Plan
13. 2.4 MARKETING PLAN
Place
Location
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This location is chosen for the following reason
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The monthly cost of this location is ………………….(…..section 6.3) This cost
include…………………………………Method of distribution:
The business will sell to:
Direct Retail Wholesale other (please specify)…………………………………..
This method of distribution is chosen for the following reason:
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14. Template 5: Marketing Plan – Promotion
2.5 MARKETING PLAN
Promotion
MEANS DETAILS COSTS
Direct marketing
Adverting
Publicity
Sales promotion
Template 6: Marketing Plan – People
2.6 MARKETING PLAN
People
Position Recruiting criteria Training plan
15. Template 7: Income Statement Projections
COMPANY
NAME
Income
Statement
Projections
JAN FEB MAR A
PR
IL
MA
Y
JUN
E
JUL
Y
AU
G
SEP
T
OC
T
NO
V
DE
C
TOTA
L
REVENUE
Service
Product1
Product2
Product3
Product4
Total services
Miscellaneou
s
Bank Interest
Total
miscellaneou
s
TOTAL
REVENUE
EXPENSES
