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CFOforStartups
JorisNoreillie
Betagroup, 21 March 2017
Brief
intro
Brief
intro
• Applied Economics, Master in Finance,
Executive MBA
• Auditor, controller, finance director
• CFO & advisor to scale-ups
Brief intro
As a
founder
you sleep
like a baby…
*Every two hours,
you wake up & cry
Ben Horowitz
3 reasons
why
start-ups
fail
They run out of cash
They run out of cash
THEYRUNOUTOFCASH
You need 2 hats
Transactional Finance
Get it right, and you’ll sleep well
Corporate Finance
Sleep well to get it right
Finance in a startup... what’s so different?
Finance in a startup... what’s so different?
Cash
Communicate
Create the future
Finance in a startup... what’s so different?
• Don’t wait too long
• Don’t over-hire – a good controller does the job
• Data-driven
• Real time
• Proactive
• Relevant experience
• Pragmatic
A CFO... when & what to expect?
Gofor
• sales channel costs
• loose partnerships
• unchecked assumptions
• cloud costs
• working capital need
• investor expectations
Watch out for silent killers
Profit
Cash
Clear Trade-off
Understandthe
unique connectivity
betweendata&people
Sales
CRM with a sales
funnel and lead
close dates
Production
An ERP that keeps
track of inventory
Marketing
Data points on
pricing & volume
R&D
Realistic cost
estimate
Whatdoesfinanceneed from other departments?
Corporate Finance
– Manage shareholders
– Plan & prepare dilution
– SOP: it’s coming to BE
– Term sheet: understand every line in it
– DueDil: your best investment: a scanner
The second hat
• Don’t outsource it
• Be sure of your investor
• Know your business model
Saas, Freemium, 2-sided Market place, User driven content,
E-commerce- Channels, value chain, partnerships
• Know your burn, break-even point and churn
• Have actual data & live KPI’s.
No numbers… no deal
When you go for funding
https://bothsidesofthetable.
http://www.veecee.co/blog
Some References
Thankyou!
Questions?
be.linkedin.com/in/jorisnoreillie

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