Sprout Up TO
                                    Sept. 22, 2010




 Common Startup Mistakes
   A finance guy’s perspective	


© StartupCFO Enterprises Inc.
Introduction
                                   mark macleod	

                                       CFO




                                                     Advisor
                 Investor




© StartupCFO Enterprises Inc.
Common Finance Mistakes
 and how to avoid them…	



   Making Money	

   Spending Money	

   Financing	

   Everything else	



© StartupCFO Enterprises Inc.
Making Money	





© StartupCFO Enterprises Inc.
Making Money: Services	

 Unclear offering / positioning	





© StartupCFO Enterprises Inc.
Making Money: Services	





© StartupCFO Enterprises Inc.
Making Money: Services	

 Poor acquisition & mining	





© StartupCFO Enterprises Inc.
Making Money: Services	

 Leaving money on the table	





© StartupCFO Enterprises Inc.
Making Money: Services	

 Not asking for the order	





© StartupCFO Enterprises Inc.
Making Money: Products & Tech	





© StartupCFO Enterprises Inc.
Making Money: Products & Tech	

 Waiting too long to charge	





© StartupCFO Enterprises Inc.
Making Money: Products & Tech	

 Complexity & user friction	





© StartupCFO Enterprises Inc.
Making Money: Products & Tech	

 Forgetting this…	





© StartupCFO Enterprises Inc.
Making Money: Products & Tech	

 No options	





© StartupCFO Enterprises Inc.
Making Money: Products & Tech	

 Not loving users enough	





© StartupCFO Enterprises Inc.
Spending Money	





© StartupCFO Enterprises Inc.
Spending Money: Services	

 Not obeying the R/S ratio:	





© StartupCFO Enterprises Inc.
Spending Money: Services	

 Poor project management	





© StartupCFO Enterprises Inc.
Spending Money: Services	

 Not enough variable costs	





© StartupCFO Enterprises Inc.
Spending Money: Products & Tech	

 Hiring too much too soon	





© StartupCFO Enterprises Inc.
Spending Money: Products & Tech	

 Staff vs. subcontractors	


          Staff: 	

          Core areas 	

           - product, development,
          support, acquisition, 	

          key management	


          Subcontractors: 	

          Everything else	


            * Key: SR&ED eligibility *	


© StartupCFO Enterprises Inc.
Spending Money: Products & Tech	

 Lack of focus	





© StartupCFO Enterprises Inc.
Financing Your Business	





© StartupCFO Enterprises Inc.
Financing	

 Customers: giving away too much credit	





© StartupCFO Enterprises Inc.
Financing	

 Customers: not knowing how to get paid	





© StartupCFO Enterprises Inc.
Financing	

 Government: using it as a bank	





© StartupCFO Enterprises Inc.
Financing	

 Investors: not understanding the game 	





© StartupCFO Enterprises Inc.
Financing	

 Investors: not finding money that fits your needs	





© StartupCFO Enterprises Inc.
Financing	

 Not negotiating *everything*	





© StartupCFO Enterprises Inc.
Everything Else…	





© StartupCFO Enterprises Inc.
Everything else…	

 Co-founders: vesting & marriage	





© StartupCFO Enterprises Inc.
Everything else…	

 Not defining culture & values	





© StartupCFO Enterprises Inc.
Everything else…	

 Forgetting the vision	





© StartupCFO Enterprises Inc.
Thank you

                                   mark macleod	



                                      @startupcfo	



                                   blog: startupcfo.ca	

                                   web: realventures.com	



© StartupCFO Enterprises Inc.

Sproutup presentation220910 final