1. This document summarizes a networking event hosted by Beta Group and the King Baudouin Foundation on the topics of the African market and development opportunities. It includes pitches from startups like Kytabu, BarefootLaw, and FarmerLine. 2. The presentation by Ewala, a Belgian startup, proposes a product for money transfers and mobile money targeted at the African diaspora. It aims to address the pains of slow, expensive, and risky traditional money transfer methods. 3. Ewala's business model uses airtime as a store of value and means of exchange. For 2018, their goals include fundraising, expanding their product offerings, and launching campaigns to acquire

1. 1. King Baudouin Foundation - African Development Prize, by Hervé Liso
2. BetaGroup asbl by Julie Cruyt
1. « Africa & Belgium : sharing common challenges?» By Khadijat Abdul
« How mature is the African Market & what are the opportunities? » B
Tonee Ndungu
1. Startups’ pitches
- Kytabu (Kenya), Tonee Ndungu
- BarefootLaw (Uganda), Gerald Abila
- FarmerLine (Ghana),Alloysius Attah
- eWala.co (Belgium), Stephane Ugeux
- Be You & Shop (Belgium), Umba Junior Tandu
Live Tweets
Networking drinks
BetaGroup @BetaGroup Betagroup@KB_PrizeKing Baudouin Foundation

2. Beta Group –
20/06/17

3. You inspire us

4. SLOW EXPENSIV
E
RISKY
The 3 pains of Money transfer

5. The remittance market
Amount of remittances in 2015
(Mds d’€)
Average price of
commission :
8% 12%

6. A product offer dedicated to the diaspora
Airti
me
➢ Airtime can be use as credit
phone for:
• Calls
• Texts messages
• Data internet
Money Transfer
(2018)
Mobile
Money
➢ Airtime can fulfill the 3
functions of money:
• Account unit
• Stores of value (credit
phone)
• Intermediary in exchanges
Bank
transfer
Cash to
cash

7. How does it work?

8. Our Business Model
Air Time
Money transfer
10 %
6 %
15 %
8-15 %
Average
commission

9. Next steps : fundraising
250K
€
Widening of product offer
Acquisition of bank licence to
launch Money transfer
Earning of market shares
Product development to offer an
access to our platform both
simple and fast to be more
attractive
European expansion
Lauching of the digital
campaign
35
%
25
%
40
%
➢ 3 axes of development for 2018 :

10. Our vision
Create a product that
responds to the real needs
of the diaspora
By the diaspora for the diaspora Allowing the Diaspora to be
part of our project

11. Team presentation
• OTAN research division
• Asistant General Manager at
Viva Square
• M e m b e r o f t h e A f r i c a n
Diaspora Network in Europe
(ADNE)
• Econet Leo Burundi
Startup Lab which offers several
services to Ewala thanks to its
specialists in various fields of
expertise:
• Stéphane Dehousse : CTO
• Baudouin de Troostembergh :
Business Developer
• Raphael Halberthal : Strategy
& Product
• Manuel Gonzalez : Graphic
Designer
➢ We have a team with various profiles whose strenghts rely on their deep knowledge of the
diaspora community thanks to their experiences abroad, in Africa and America Latina.
Sinouhé Monteiro Stéphane Ugeux Startup Factory

12. Contacts
EwalaH
Q
@EwalaH
Q
EwalaH
Q
http://
ewala.co
sinouhe@ewala
.co
stephane@ewal
a.co