The company wants to introduce a new hot cereal that requires minimal preparation. One quantitative technique for forecasting initial demand would be survey data on consumer preferences. One qualitative technique would be focus groups to understand motivations and concerns. The techniques complement each other by providing both numerical data and contextual insights into demand.

1. Cereal Company
Imagine you work for a breakfast cereal company that makes prepared products that are
served cold. Your company wants to introduce a new hot breakfast cereal that would
require some minimal preparation by the consumer. How would you propose forecasting
initial demand for this product? Identify one quantitative and one qualitative technique.
How do the techniques complement each other?