This document proposes a loyalty rewards program called $MAKI Tokens for a car company. Consumers would earn $MAKI Tokens for activities like purchasing a new car, getting service at authorized centers, or buying original spare parts. They could then use the tokens to get discounts on future purchases or pay for parts. The program would incentivize loyalty, improve car safety, and increase the value of the used car market. It would also create a store of value for consumers and vendors that could be traded digitally.