SlideShare a Scribd company logo
Celfie Cameras Inc.
Glo-Bus Simulation
2
Learning from Mistakes
Concentrate on the value of the product for
pricing
Aggressive price cutting makes it difficult
to recover the costs
Fell a prey to Price war in the marketMistake
Learning
Application
3
Celfie
Cameras
Inc.
Best combination of alternatives should be
chosen after evaluation
Labour costs and its productivity have
direct implication on Profits
Improper cost benefit analysis of
compensation and laborMistake
Learning
Application
4
Learning from Mistakes
Celfie
Cameras
Inc.
Synchronization among different
departments
Cost Price  Operating Losses
(High Marketing) (Price sensitive)
Ignoring the impact of Marketing
Expenditure on total costMistake
Learning
Application
5
Learning from Mistakes
Celfie
Cameras
Inc.
Product development should be gradual
and cost effective
Focus on the timeline for developing the
product
Drastic increase in P/Q rating in initial
stagesMistake
Learning
Application
6
Celfie
Cameras
Inc. Learning from Mistakes
In depth analysis of reports
Loss from Entry level product was offset by
Profit from Multi featured product
Overlooking the segregated profits of
product linesMistake
Learning
Application
7
Celfie
Cameras
Inc. Learning from Mistakes
Effective time management
Allocation of time to every department
Hasty decisionsMistake
Learning
Application
8
Celfie
Cameras
Inc. Learning from Mistakes
Effective sales forecast is the key to success
Make decision by strategy and not on
projection
Improper ForecastingMistake
Learning
Application
9
Celfie
Cameras
Inc. Learning from Mistakes
Clarity in vision and objectives
Revenue is not the only factor for
Company’s success
Too much focus on increasing RevenueMistake
Learning
Application
10
Celfie
Cameras
Inc. Learning from Mistakes
CSR helps the company to sustain in the
market and increase the brand image
Image rating plays a major role in market
position
Avoiding expenditure on Corporate Social
ResponsibilityMistake
Learning
Application
11
Celfie
Cameras
Inc. Learning from Mistakes
Other Learning
• Proper understanding of the Participation Guide
(PAT Training- diminishing )
• Business strategies should be inimitable
• Market dynamics - Adaptable strategy
• Team Work and co-ordination
• Efficient cash management- timely loan repayment
• Competitor Analysis
12
Celfie
Cameras
Inc.
Questions?
13
Thank you
14

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Globus Simulation Firm Analysis

  • 2. 2
  • 3. Learning from Mistakes Concentrate on the value of the product for pricing Aggressive price cutting makes it difficult to recover the costs Fell a prey to Price war in the marketMistake Learning Application 3 Celfie Cameras Inc.
  • 4. Best combination of alternatives should be chosen after evaluation Labour costs and its productivity have direct implication on Profits Improper cost benefit analysis of compensation and laborMistake Learning Application 4 Learning from Mistakes Celfie Cameras Inc.
  • 5. Synchronization among different departments Cost Price  Operating Losses (High Marketing) (Price sensitive) Ignoring the impact of Marketing Expenditure on total costMistake Learning Application 5 Learning from Mistakes Celfie Cameras Inc.
  • 6. Product development should be gradual and cost effective Focus on the timeline for developing the product Drastic increase in P/Q rating in initial stagesMistake Learning Application 6 Celfie Cameras Inc. Learning from Mistakes
  • 7. In depth analysis of reports Loss from Entry level product was offset by Profit from Multi featured product Overlooking the segregated profits of product linesMistake Learning Application 7 Celfie Cameras Inc. Learning from Mistakes
  • 8. Effective time management Allocation of time to every department Hasty decisionsMistake Learning Application 8 Celfie Cameras Inc. Learning from Mistakes
  • 9. Effective sales forecast is the key to success Make decision by strategy and not on projection Improper ForecastingMistake Learning Application 9 Celfie Cameras Inc. Learning from Mistakes
  • 10. Clarity in vision and objectives Revenue is not the only factor for Company’s success Too much focus on increasing RevenueMistake Learning Application 10 Celfie Cameras Inc. Learning from Mistakes
  • 11. CSR helps the company to sustain in the market and increase the brand image Image rating plays a major role in market position Avoiding expenditure on Corporate Social ResponsibilityMistake Learning Application 11 Celfie Cameras Inc. Learning from Mistakes
  • 12. Other Learning • Proper understanding of the Participation Guide (PAT Training- diminishing ) • Business strategies should be inimitable • Market dynamics - Adaptable strategy • Team Work and co-ordination • Efficient cash management- timely loan repayment • Competitor Analysis 12 Celfie Cameras Inc.

Editor's Notes

  1. Price the product that atleast recover the costs
  2. Lead to higher costs and pricing for which was not cost effective Product development should be gradual and cost effective
  3. Easily copyable by rivals Market dynamics- Felix eg. Comes on top.