The document discusses various ways that celebrities are used to promote and endorse brands through product placements, co-owning brands, portraying fictional characters, representing causes, spoofing other celebrities, serving as mascots, lending their names to brands, and being high-profile company owners. Specific examples mentioned include Transformers using many brand placements, Salman Khan co-owning and endorsing Mayur Suitings, Batman representing a top-selling fictional celebrity, Che Guevara remaining a symbol after his death, Aamir Khan promoting tourism in India, Orbit gum spoofing Bollywood stars, Big Boy serving as a mascot for restaurants, Sachin Tendulkar lending his name to a toothpaste, and N

1. Assignment on Celebrity Based Promotions Presented By: MohitMalviya

2. Product placement in movies In this trailer of Transformers products like Ipod, Apple, HP, USA today, General Motors, Porsche, Burger King etc. are placed. In this trailer companies had placed their products so well in a single movie, as it makes this movie very eye catching. Transformers Trailer Please click right on the link and select open hyperlink option

3. Celebs co-owning the brand Below is the TVC of Mayur Suitings in which Salman Khan is the endorser and in this TVC he is co-owning the brand as saying “Mayur Salman Khan”. He wants to express that Salman Khan is Mayur Suitings. Mayur Suiting's TVC Please click right on the link and select open hyperlink option

4. Fictional Celebrities Batman is a fictional character created by the artist Bob Kane and writer Bill Finger. He is a comic book superhero. One of the top selling fictional celebs in the world. He has great fan following. Batman: The Dark Knight Trailer Please click right on the link and select open hyperlink option

5. No more but still a celebrity Ernesto "Che" Guevara, June 14, 1928 – October 9, 1967), commonly known as El Che or simply Che, was an Argentine Marxist revolutinary, physician, author, intellectual, guerrilla leader, diplomat, military theorist, and major figure of the Cuban Revolution. Since his death, his stylized visage has become a ubiquitous countercultural symbol and global insignia within popular culture. Today, also he is a celebrity, people love him, respect him and want to become like him. Che Guevera Trailer Please click right on the link and select open hyperlink option

6. Celebrities for a cause This TVC was made to promote the Indian tourism and to reduce the mischievous behavior with the tourists with the help of Bollywood actor Aamir Khan. The promotional campaign was started on the name of Atithi Devo Bhava. Atithi Devo Bhava TVC Please click right on the link and select open hyperlink option

7. Celebrity Spoofed…. In this TVC of Orbit chewing gum the celebrities who were spoofed were Sanjeev Kumar, Amjad Khan, and AmitabhBachan. It’s an excellent TVC. Must watch it. Orbit chewing gum TVC Please click right on the link and select open hyperlink option

8. Mascots Below is the cliping of the “Big Boy” who is a Mascot of Big Boy restaurant with a teenager girl. Big Boy restaurant is a fast food chain like McDonalds and Burger King. This fast food chain has a unique mascot whose name is Big Boy. Cliping of the Mascot: Big Boy Please click right on the link and select open hyperlink option

9. Celebs lending their names to brands Below is the print advertisement of a toothpaste called “Sach” who is on the name of the Indian cricketer SachinTendulkar. Future Group and SachinTendulkar co-created this brand.

10. Company owner as celebrity… Ness Wadia born May 30, 1970 is an Indian businessman. He is the heir to Bombay Dyeing, the flagship company of the Wadia Group which has so many companies under it’s umbrella and Wadia Group is one of India's best-known businesses, where he is the Joint Managing Director. Wadiais a co-owner of the Indian Premier League cricket team Kings XI Punjab along with his ex-girlfriend, actress PreityZinta.

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