The document discusses Michel de Certeau's 1980 book The Practice of Everyday Life, which examines how ordinary people appropriate and manipulate mass culture in their everyday lives. De Certeau analyzed the difference between "strategies" used by institutions to impose culture and "tactics" used by consumers to adapt culture to their own ends. For example, indigenous people colonized by Spain outwardly accepted imposed culture but inwardly subverted it by using rituals and laws for their own purposes. The document also discusses the five canons of ancient rhetoric: invention, arrangement, style, memory, and delivery.