The document describes the Carnival of e-Creativity (CeC), an annual global event that brings together leading practitioners from various fields of creative arts, sciences, music, video, and technologies. Over its 6 years, CeC has connected over 2,500 creative professionals globally and built one of the largest archives of electronic art. The upcoming CeC 2012 event will take place in Sattal Estate, India, featuring presentations, performances, and screenings across 3 days to promote experimental creativity, collaboration, and innovation.

2. || VISION || A n annual global occasion to collectively seek out, manifest, learn from, connect with , and enjoy , a studied broad canvas of cutting-edge Experimental Creativity & Innovation from around India and the world || MISSION || To connect the worlds of knowledge, expertise, experimentation, and innovation, so as to drive empowering creative practices and collaborations into the future ARTS | SCIENCES | INNOVATION | GROWTH

26. CeC 2012 Promotional Plan (overview) Social Media Dedicated social media experts to relevantly penetrate global interest-groups across audio, video, technology, sciences, humanities to increase global interest & participation (both personal as well as virtual) CeC “Extensions” PRESENTATIONS // PERFORMANCES // SCREENINGS Mumbai, New Delhi, Guwahati (pre / post CeC 2012) with international participation Mass Media Articles in newspapers, magazines and publications print, online, broadcast (including media-partners)

27. CeC 2012 Promotional Content CeC Video Resources - Performance videos from CeC 2011 and earlier editions - Videos and links of the works of participants confirmed for CeC 2012 - A collaborative documentary from CeC 2011 - International Short Creative Videoworks, Films, and Video Art scheduled into CeC 2012 itself CeC International Participants - Rare availability in India of some international speakers / performers for possible CeC ‘extensions’ (Mumbai | New Delhi | Guwahati)

33. Partner CeC What do we bring to the table? Global Content Since 2006, CeC has annually manifested probably the most massive overall collection of globally curated, or juried, Short-Creative-Videoworks (SCVs) to be screened anywhere in one place in India through that year Individual works, amongst the hundreds normally screened, range through art-videos, unaccompanied presentations, selected TV commercials, independent new works specifically created to premiere at CeC,… and once, even a specially curated collection of entirely “amateur” works Besides video, CeC also receives and presents audio, still-imaging and mixed-media content … and some participants have even been known to establish ‘installations’ for the duration (note: all video content is screened off full-quality DVDs/CDs ~ not internet downloads )

34. Partner CeC What do we bring to the table? A Culture of Innovation Primary-Participation in CeC has always been by-invitation-only , since the beginning. The basis for this has simply been careful and continuous round-the-year networking, research and outreach , all tilted towards radical innovation, cross-disciplinary potential, and straightforward developmental significance, across several planes of human endeavour, and the human condition. The foundation of this privileged approach, in turn, comes down to just hard-won credibility across the broad global community

35. Partner CeC What do we bring to the table? Only one-of-its-kind Event Experience Being probably the only cutting-edge incident of its kind in India (if not the world) , annually manifesting such a vast and diverse global mix of unique professional and independent creative talent, CeC has earned an enviable global reputation over the years for being an incomparably memorable experience for both participants as well as audience; which in turn always finds many of them coming back for more. And, since all of it is essentially all about experimental innovation and creativity, everybody who does come back does come back with more

36. Partner CeC What do we bring to the table? Even a Venue to Remember The first 3 years of CeC (then CeC & CaC*) were played out in New Delhi, capital of India, in partnership with and across several venues of India International Centre . Since 2009, CeC has been played out in the Lower Himalaya of Kumaon, at Sattal Estate, Uttarakhand – a venue that has added an amazing new character to the incident *For the record, the old “CaC” part of the original name of the incident was left behind as a permanent property of just those who helped see it through the first 3 years (2006-’07-’08)

37. Partner CeC What do we bring to the table? Impeccable Track Record and Affiliations In 2012, CeC will be in its 7th consecutive year, through all of which, and more, it has continued to grow in credibility across the globe, continuously forging new affiliations with international cultural bodies, and new interpersonal relationships with very special people.

38. Partner CeC What do we bring to the table? An Electronic Heritage Over the past 11 years and more, beginning from even before The Academy of Electronic Arts was itself actually established, the key people behind it have been compiling what is now regarded in informed global circles to be one of the most significant archives of electronic art from around the world in the early 21st century. The archive is officially now nurtured and maintained by The AeA, for future students and researchers. *note: the archive houses only full-quality files on original DVDs/CDs, directly sent in by the respective artists, institutions, or other entities, who created them. It does not include internet downloads

39. Partner CeC Sustainability Plan Event Amplification With apt marketing support, CeC has the potential to seriously accelerate its evolution as India’s landmark global festival for advanced creative experimentation and innovation, churning iconic talent and content for a large-field global audience

40. Partner CeC Sustainability Plan Commercial Engagement CeC clearly has the potential to become a nodal agency for engaging individuals and also custom-configurations of professionals from its global network for specialist commissioned works, workshops and projects in India,.. or indeed, anywhere at all in the world

41. Partner CeC Eye to Community, and the Future Research & Innovation Ashrams In 2011, The AeA acquired a small plot of land adjoining Sattal Estate, upon which to invent and evolve the first “Research and Innovation Ashram” (RIA #001) , manifesting just one of the innumerable possible interpretations of a concept originally proposed several years ago, for developing physical facilities across countries such as India, to offer residencies empowering the pursuit of unique creative projects by outstanding individuals. The original concept-paper is posted online as a pdf document at: http://theaea.org/prog/aea_ria.pdf

42. Partner CeC What would be helpful? Event-Infrastructure Upliftment Via direct funding or modular in-kind support CeC Hospitality Global Marketing Team Expansion The RIA mandate } Via Direct Funding Support

43. Partner CeC What would be helpful? Event-Infrastructure Upliftment Patrons can support CeC by funding — or otherwise fulfilling — individual or multiple requirements,… so as to draw returns into the future. For example , an electronics company might contribute a high-end PA system that would be deployed for several years, thereby harvesting eyeballs and word-of-mouth all the way Current Desirable (support modules) Locally Rented Rain-Proofed Party Tent to Simple World-Class Party Marquee Locally Rented PA System + Home-Systems for Screenings to Professional Sound Infrastructure including for Playback Mid-range Video Projectors to High-end Video Projectors Unreliable Electricity + Locally Rented Generator-Backup to Solar Panel infrastructure or Owned Generator/s Minimal Print Materials Internally Designed to Better Quality + Hiked Total and, possibly Outsourced Design

44. CeC 2012 Scope and Opportunity for Sponsors

45. CeC 2012 Branding Opportunities Main Event (3 days) + at least 3 ‘Extensions’ (1 day each) planned for Mumbai, Delhi, Guwahati Active Promotional Period October 15th 2011 - February 28th 2012 143 Days + Post-event Activity 45 Days

46. CeC 2012 Branding Opportunities Main Event + Sub-Event ‘Extensions’ Event Banners at Venues (incl. main backdrop, if any) Standees at Venues Branded AV Projections and ‘in-between’ screenings during event Event Posters, Invitations and Brochure/s (to be placed at and near venues, and also sent to related institutions along with invitations) Badges (at least) for Participants and Crew Direction Posters to Event (min. 40 over 20 Km radius)

47. CeC 2012 Branding Opportunities Stalls / Booths Space and resources to create stalls / booths to.. display products , generate leads and possibly also sales on-site … right outside the Main Venue Tent

48. CeC 2012 Branding Opportunities Event Publicity Event Websites and Social Media Pages Outdoor Partner Coverage Media Partner Coverage (Articles, Advertorials, Advertisements, Airwaves) Other Media Coverage (and PR) Branded PODcasts (before, during, after) Branded WEBcasts (before, during, after) Some Speaker Websites, Blogs, and Social Media pages Other Partner websites, Social Media pages, and related links

49. CeC 2012 Branding Opportunities Event Communications Invitations and Follow-up e-mailers to Speakers, Related Audience Groups, and Media Event Stationery Press Kits Post-Incident Reports

50. CeC 2012 Branding Benefits Earn Visibility and Promote/Endorse Product-portfolios (directly and/or indirectly) Build/Grow Brand-Cachet, and Public Connect/Empathy Promote Product Awareness & Knowledge (e.g. via demonstrations) Create possible Leads and/or Sales on-site

52. To Partner, Support, or otherwise Associate with CeC in any way, please reach out to: Shankar Barua Incident-Director CeC 2012, and Managing Trustee of The AeA shankarbabaa @ gmail .com / + 91 9868732876 .. or .. Shazeb Shaikh Core Co-Curator CeC 2012, and Trustee of The AeA shazeb @carnival-of- ecreativity .com / + 91 9323243863 www.theaea.org www.carnival-of-ecreativity.com

53. (Just Some, actually)

54. (Just Some, actually)

55. (Just Some, actually)

56. (Just Some, actually)

57. (Just Some, actually)

58. (Just Some, actually)

59. (Just Some, actually)

60. (Just Some, actually)

61. (Just Some, actually)

63. Thank You . Namaste And remember.. We pronounce CeC as ‘ Sek ’