European Social Media

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The document discusses findings from Forrester Research's consumer technographics data on social media usage in Europe. It analyzes usage segmented by age groups from 18-55+ and by individual European countries, noting differences in usage between these various slices. The data is copyrighted by Forrester Research from 2009.

European social media ,[object Object],[object Object],[object Object],[object Object],[object Object]

The social technographics ladder Forrester Research’s consumer technographics data © 2009 Forrester Research

European usage Forrester Research’s consumer technographics data © 2009 Forrester Research

Sliced by age

18-24 Forrester Research’s consumer technographics data © 2009 Forrester Research

25-34 Forrester Research’s consumer technographics data © 2009 Forrester Research

35-44 Forrester Research’s consumer technographics data © 2009 Forrester Research

45-54 Forrester Research’s consumer technographics data © 2009 Forrester Research

55+ Forrester Research’s consumer technographics data © 2009 Forrester Research

Sliced by country

US Forrester Research’s consumer technographics data © 2009 Forrester Research

Netherlands Forrester Research’s consumer technographics data © 2009 Forrester Research

Sweden Forrester Research’s consumer technographics data © 2009 Forrester Research

Italy Forrester Research’s consumer technographics data © 2009 Forrester Research

UK Forrester Research’s consumer technographics data © 2009 Forrester Research

Spain Forrester Research’s consumer technographics data © 2009 Forrester Research

France Forrester Research’s consumer technographics data © 2009 Forrester Research

Germany Forrester Research’s consumer technographics data © 2009 Forrester Research

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1.

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3. European usage Forrester Research’s consumer technographics data © 2009 Forrester Research

4. Sliced by age

5. 18-24 Forrester Research’s consumer technographics data © 2009 Forrester Research

6. 25-34 Forrester Research’s consumer technographics data © 2009 Forrester Research

7. 35-44 Forrester Research’s consumer technographics data © 2009 Forrester Research

8. 45-54 Forrester Research’s consumer technographics data © 2009 Forrester Research

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10. Sliced by country

11. US Forrester Research’s consumer technographics data © 2009 Forrester Research

12. Netherlands Forrester Research’s consumer technographics data © 2009 Forrester Research

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