2. Front Cover Hat fits in with the conventions of an R&B male artist. Eyes looking directly at audience more personal Omarion’s symbol clear at the front audience know exactly what they are buying Earrings or “bling” is also fitting with the R&B conventions Popular songs labelled on the front to draw attention to product Tattoos and show of muscles attracts a young audience fitting to the R&B convention
3. Side Name of artist and album clearly printed here again Colour scheme continued Company name
4. Inside Tattoos appealing to young males/females Album tattooed on arm again appealing to young generation Showing muscles again attracting young girls and appealing to teenage boys/young men as a role model
5. Back Stylish braids fitting with the R&B conventions and also appealing to a younger audience List of songs on the album Showing off jewellery again representing money Bar code Showing skin again