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CCM Healthcare
Communication
CCM Healthcare
Communication
Your Full Service Specialized
Communications Agency
CCM Healthcare Communication
CCM Group
 A totally integrated healthcare communications
group with over 25 years of experience in the
healthcare industry
CCM Healthcare Communication
Introduction
 Story of the blind man on Brooklyn Bridge:
 From « Born blind »…
 … to « It’s the spring and I don’t see it »
 Say the truth, but make it fascinating!
CCM Healthcare Communication
Introduction
« When I write an advertisement, I don’t want you
to tell me that you find it ‘creative’. I want you to
find it so interesting that you buy the product »
David Ogilvy
Ogilvy On Advertising
CCM Healthcare Communication
CCM Group
 CCM philosophy is that healthcare is a highly
specialized market requiring an eminently
qualified agency.
 Healthcare differs from mainstream commercial
advertising.
 There is a great responsibility involved as we are
dealing with the health and lives of people.
 The agency must have a thorough understanding
of the products, the mentality, and the
environment for successful results.
CCM Healthcare Communication
CCM Healthcare Communication
 CCM Healthcare Communication is ready to help
you achieve the success you are working towards
 Our mission is to brand your products in the
most successful, expedient and cost-effective
way possible
 CCM Healthcare Communication is a full service
agency prepared to provide you with complete
advertising campaigns, from conception and
planning to production
CCM Healthcare Communication
Our Team
F o u r
C re a tiv e C o n c e p ts
& C o p y W ritin g
C re a tive T e a m
S e ve ra l p a rt
T im e a ss o c ia te s
F u ll T e a m o f
M e d ic a l illu s tra tio n
F o u r (F u ll tim e )
D e s ig n ,L a yo u t
F in a l A rtw o rk
D e s ig n
& C o m p u te r A n im a tio n
S e ve ra l p a rt
T im e a ss o c ia te s
fo u r
F u ll tim e
M e d ic a l
F o u r
B u sin e ss d e v e lo p m e n t
& A cc o u n t M a n a g e m e n t
T w o
P ro d u c tio n
P rin tin g
S h ip p in g ...
C lie n t S e rv ice
L o g is tics
C C M H e a lth c a re
A d v e rtis in g
CCM Healthcare Communication
Samples Of Our Work
Wyeth Pharmaceuticals
Abbott Laboratories
Novartis Ophthalmics
CCM Healthcare Communication
Samples Of Our Work
Wyeth Pharmaceuticals
Merck Sharp & Dohme
Organon
CCM Healthcare Communication
Samples Of Our Work
Boehringer Ingelheim
GlaxoSmithKline
GlaxoSmithKline
CCM Healthcare Communication
Samples Of Our Work
Schering-Plough
Abbott Laboratories
Organon
CCM Healthcare Communication
Samples Of Our Work
Bayer HealthCare
Wyeth Consumer Healthcare
GlaxoSmithKline
CCM Healthcare Communication
Samples Of Our Work
GlaxoSmithKline
Wyeth Consumer Healthcare
Organon
CCM Healthcare Communication
Samples Of Our Work
Novartis Ophthalmics
Lilly
Bayer HealthCare
CCM Healthcare Communication
Samples Of Our Work
Wyeth Consumer Healthcare
Wyeth Consumer
Healthcare Solco
CCM Healthcare Communication
Samples Of Our Work
Pfizer
Abbott Laboratories
Pfizer
CCM Healthcare Communication
Samples Of Our Work
CCM Healthcare Communication
Your Full Service Agency
 Comprehensive
advertising and marketing
plans
 Creative concepts
 Medical copywriting
 Patient education material
 Design and production of
healthcare communication
material such as detail
aids, logos, videos, slides,
transparencies, etc.
 Media recommendations
 Corporate material and
newsletters
 Web page design /
interactive CD-ROMs
 Direct / targeted mailings
 Sales aids and give-away
items
 Medical translations from
and into several languages
Whether you need a full scale campaign, a simple
brochure or a logo, CCM Healthcare Advertising
is your full service agency:
CCM Healthcare
Communication
Thank You

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Ccm hca

  • 1. CCM Healthcare Communication CCM Healthcare Communication Your Full Service Specialized Communications Agency
  • 2. CCM Healthcare Communication CCM Group  A totally integrated healthcare communications group with over 25 years of experience in the healthcare industry
  • 3. CCM Healthcare Communication Introduction  Story of the blind man on Brooklyn Bridge:  From « Born blind »…  … to « It’s the spring and I don’t see it »  Say the truth, but make it fascinating!
  • 4. CCM Healthcare Communication Introduction « When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product » David Ogilvy Ogilvy On Advertising
  • 5. CCM Healthcare Communication CCM Group  CCM philosophy is that healthcare is a highly specialized market requiring an eminently qualified agency.  Healthcare differs from mainstream commercial advertising.  There is a great responsibility involved as we are dealing with the health and lives of people.  The agency must have a thorough understanding of the products, the mentality, and the environment for successful results.
  • 6. CCM Healthcare Communication CCM Healthcare Communication  CCM Healthcare Communication is ready to help you achieve the success you are working towards  Our mission is to brand your products in the most successful, expedient and cost-effective way possible  CCM Healthcare Communication is a full service agency prepared to provide you with complete advertising campaigns, from conception and planning to production
  • 7. CCM Healthcare Communication Our Team F o u r C re a tiv e C o n c e p ts & C o p y W ritin g C re a tive T e a m S e ve ra l p a rt T im e a ss o c ia te s F u ll T e a m o f M e d ic a l illu s tra tio n F o u r (F u ll tim e ) D e s ig n ,L a yo u t F in a l A rtw o rk D e s ig n & C o m p u te r A n im a tio n S e ve ra l p a rt T im e a ss o c ia te s fo u r F u ll tim e M e d ic a l F o u r B u sin e ss d e v e lo p m e n t & A cc o u n t M a n a g e m e n t T w o P ro d u c tio n P rin tin g S h ip p in g ... C lie n t S e rv ice L o g is tics C C M H e a lth c a re A d v e rtis in g
  • 8. CCM Healthcare Communication Samples Of Our Work Wyeth Pharmaceuticals Abbott Laboratories Novartis Ophthalmics
  • 9. CCM Healthcare Communication Samples Of Our Work Wyeth Pharmaceuticals Merck Sharp & Dohme Organon
  • 10. CCM Healthcare Communication Samples Of Our Work Boehringer Ingelheim GlaxoSmithKline GlaxoSmithKline
  • 11. CCM Healthcare Communication Samples Of Our Work Schering-Plough Abbott Laboratories Organon
  • 12. CCM Healthcare Communication Samples Of Our Work Bayer HealthCare Wyeth Consumer Healthcare GlaxoSmithKline
  • 13. CCM Healthcare Communication Samples Of Our Work GlaxoSmithKline Wyeth Consumer Healthcare Organon
  • 14. CCM Healthcare Communication Samples Of Our Work Novartis Ophthalmics Lilly Bayer HealthCare
  • 15. CCM Healthcare Communication Samples Of Our Work Wyeth Consumer Healthcare Wyeth Consumer Healthcare Solco
  • 16. CCM Healthcare Communication Samples Of Our Work Pfizer Abbott Laboratories Pfizer
  • 18. CCM Healthcare Communication Your Full Service Agency  Comprehensive advertising and marketing plans  Creative concepts  Medical copywriting  Patient education material  Design and production of healthcare communication material such as detail aids, logos, videos, slides, transparencies, etc.  Media recommendations  Corporate material and newsletters  Web page design / interactive CD-ROMs  Direct / targeted mailings  Sales aids and give-away items  Medical translations from and into several languages Whether you need a full scale campaign, a simple brochure or a logo, CCM Healthcare Advertising is your full service agency: