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Australian Creative Graduate
Tracking Studies
‘Say Goodbye to the Fries’ study
n=403
Phone surveys of QUT graduates 2000-
2010
23 degrees: media/comms, mass comms,
journalism, humanities, cultural studies
‘Say Goodbye to the Fries’ study
Destinations of Australian humanities graduates
80% full-time employment
70% at degree level or higher
25% embedded; 39% specialist; 3.3% support
(media/com grads high levels of embeddedness)
62% directly related to area of study
65% private sector; 29% government
film, tv & radio
publishing
music
performing arts
visual arts
Cultural production disciplines
precarious creative labour
creative graduate oversupply
creative value
Graduates 2006-2013
Cross-sectional retrospective
N = 913 graduates
<1 to 6 years after course completion
Web survey
Queensland University of Technology
Griffith University
James Cook University
University of Sydney
University of Melbourne
Curtin University
University of Tasmania
Royal Melbourne Institute of Technology
Edith Cowan University
Swinburne University
University partners
1. Early career trajectories
2. Career patterns – the ‘creative trident’ & the portfolio
career
3. Career aspirations
4. Creative value-add through career
5. Capabilities, reflections on course experiences
6. Creative diaspora & career movements
7. Career building strategies
8. Process of career identity growth and transformation
Topics covered
Preliminary top-level findings
Multi disciplinarity
Embedded work
Creative value in ‘non-creative’ work
Prior / subsequent tertiary study
Subsequent study
339 (37.01%)
Prior / concurrent study
269 (23.37%)
55.4%
13.0%18.6%
12.3%
25.3%
14.1%
Cultural Production
Education
STEM, Health
Business/Managem
ent
Humanities
Creative Services
38.94%
28.91%
22.42%
11.50%
9.44%
7.96%
more than half have formal qualifications outside
their discipline of cultural production
Career patterns
CI Sectors Non-CI Sectors
CI Occupations 33.99% 10.94%
Non-CI
Occupations
7.95% 47.12%
Current jobs
avg = 1.4 jobs per graduate
46.77% in full-time employment
1-5 employability rating M=4.12 (SD=1.02)
Career patterns
44.93% current
jobs = ‘creative
occupations’
‘Non-creative work’ vs ‘creative work’?
64.4% of participants with ‘non-
creative’ jobs say that at in at least
one of these jobs they add
significant creative value
‘administration officer’
‘teacher’
Adding creative value in ‘non-creative’ jobs
creative value career satisfaction
37.00%
40.10%
42.00%
52.60%
57.10%
0.00% 20.00% 40.00% 60.00% 80.00% 100.00%
public speaking / performance
visual aesthetic / design input
writing / editing
critical thinking
imagination / creative views / ideas
Australian Creative Graduate
Tracking Studies

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CCI Symposium 14: Ruth Bridgstock

  • 2. ‘Say Goodbye to the Fries’ study n=403 Phone surveys of QUT graduates 2000- 2010 23 degrees: media/comms, mass comms, journalism, humanities, cultural studies
  • 3. ‘Say Goodbye to the Fries’ study Destinations of Australian humanities graduates
  • 4. 80% full-time employment 70% at degree level or higher 25% embedded; 39% specialist; 3.3% support (media/com grads high levels of embeddedness) 62% directly related to area of study 65% private sector; 29% government
  • 5. film, tv & radio publishing music performing arts visual arts Cultural production disciplines
  • 6. precarious creative labour creative graduate oversupply creative value
  • 7. Graduates 2006-2013 Cross-sectional retrospective N = 913 graduates <1 to 6 years after course completion Web survey
  • 8. Queensland University of Technology Griffith University James Cook University University of Sydney University of Melbourne Curtin University University of Tasmania Royal Melbourne Institute of Technology Edith Cowan University Swinburne University University partners
  • 9. 1. Early career trajectories 2. Career patterns – the ‘creative trident’ & the portfolio career 3. Career aspirations 4. Creative value-add through career 5. Capabilities, reflections on course experiences 6. Creative diaspora & career movements 7. Career building strategies 8. Process of career identity growth and transformation Topics covered
  • 10. Preliminary top-level findings Multi disciplinarity Embedded work Creative value in ‘non-creative’ work
  • 11. Prior / subsequent tertiary study Subsequent study 339 (37.01%) Prior / concurrent study 269 (23.37%) 55.4% 13.0%18.6% 12.3% 25.3% 14.1% Cultural Production Education STEM, Health Business/Managem ent Humanities Creative Services 38.94% 28.91% 22.42% 11.50% 9.44% 7.96% more than half have formal qualifications outside their discipline of cultural production
  • 12. Career patterns CI Sectors Non-CI Sectors CI Occupations 33.99% 10.94% Non-CI Occupations 7.95% 47.12% Current jobs avg = 1.4 jobs per graduate 46.77% in full-time employment 1-5 employability rating M=4.12 (SD=1.02)
  • 13. Career patterns 44.93% current jobs = ‘creative occupations’
  • 14. ‘Non-creative work’ vs ‘creative work’? 64.4% of participants with ‘non- creative’ jobs say that at in at least one of these jobs they add significant creative value
  • 17. Adding creative value in ‘non-creative’ jobs creative value career satisfaction 37.00% 40.10% 42.00% 52.60% 57.10% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% public speaking / performance visual aesthetic / design input writing / editing critical thinking imagination / creative views / ideas

Editor's Notes

  1. CCi supported empirical investigations of what Greg and Roy have been talking about
  2. 80% full-time employment; 70% degree-relevant employment
  3. Creative trident mark 2 – production of cultural or creative artefactVs creative services – media communications, digital media, design
  4. Desintations and reflections 1999University of the Arts LondonCultural work and higher education – ed Dan Ashton and Caitrionanoonan
  5. Logistical issuesPrivacyAct – can’t use other institutions’ alumni contact dataInteresting – multi institution research – in field since last december. Swinburne University only came online 2 weeks ago – ethical and logistical issuesDespite enthusiasm from the academic and general staff champions
  6. ANSZCO and ANZSIC codes up to 5 jobs2 years after graduation more creative work, more full-time work. Much lower levels of embedded work than you’d expect – creative work in non-ci sectors (creative services occupations masking this)Unpacking the trident – of course we’re finding what you’d expect when statistical techniques high level of aggregation used in a more granular wayAt present editing a special issue JofEW – Dan Ashton from Bath Spa university – creative work and its margins – in part about needing a much more nuanced perspective of creative work
  7. I’m an office manager or administrative officer – I do the visual communications for the firm / I designed the webiste and manage the social media strategy
  8. Dance teacher – choregoraphyJobs that are partly one role and partly anotheruniversity dance teacher
  9. Mean 4Generic creativity
  10. 2013Australian national studyHighly preliminary – data crunchers – one university QUTDescribe some interesting preliminary findingsStatistics apology